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Web Film

BJ’s Restaurants & Brewhouse: Wind

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When the weather sucks, it sucks to go out. BJ’s Restaurants & Brewhouse knows there are times when people just want to lounge around in their lounge pants. So, we developed a programmatic weather-dependent campaign that makes staying in and ordering delivery even sweeter when you can’t face going out.

In partnership with Clinch, BBDO San Francisco built an AI engine that examines weather conditions in real time near to BJ’s Restaurant locations (in seven key markets including Cleveland, Columbus, Houston, Phoenix, Seattle, Tampa and Washington DC). Then some clever tech is triggered when it’s really cold, raining or windy that serves up cross-media video ads on Facebook, Instagram and YouTube. The ads, created by the Docter Twins out of Thinking Machine, are spoof weather reports with tempting delivery offers. So, for instance, if there’s heavy rain, people get a heavy discount.
Credits Other credits

Media Agency: Mediasmith

Production Company: Thinking Machine

Docter Twins: Director

Stan Sawicki: Producer

Clint Caluory: Executive Producer

Editing: Goggles Paesano, Inc

Michael Matassa: Editor

Visual Effects: Frost FX

Coloring: Company 3

Tyler Roth: Colorist

Sound Designer: One Union

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