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San Remo: The Secret Ingredient

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Black Sheep Advertising explore the meaning of family in their latest spot for San Remo. San Remo has a long history of brand positioning around family. And although the notion of what constitutes a family is now less predictable; when they work, nothing can match the social and emotional, restorative power of a family. So, while there are increasing pressures on time, our health, our financial position and our relationships, finding time to be with family is more important than ever. There is an honest truth to the power of family, that spans generations, geography and language.

“As a family owned business for over 80 years, our new commercial celebrates both our heritage and the powerful family bonds that unite all Australians across all generations. The result is something we are really proud of.” - Erik de Roos, CMO San Remo.

“The story we present is timeless but importantly it has a moral. It’s a story about the love and reverence that we have for family. It’s also about connection; the unbreakable links we have, often across generations, and just how precious they are.” – Andrew Millar, Creative Director, Black Sheep
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