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Real Love Has Charm: Real Love Has Charm
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What Canadians are looking for is real love, in the places where real love happens. That is the sweet spot that agency Mass Minority were looking to hit for their client, Charm Diamond Centres, who has been helping Canadians express their love for one another without pretence for years. Based in Halifax, Nova Scotia, Charm has always had a hometown quality that is unique in the jewellery business - and Mass Minority were keen to leverage that truth.
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