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Match: Start Something Real

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Authenticity. Truthfulness. Today it's never been tougher to live by those values and to stay true to ourselves and towards others. Between fake news and social media that pushes us to display a distorted and filtered versions of ourselves, it seems that fakeness is now part of our daily lives.
This is why we launch our new brand platform and tagline:
Match wanted to express this new positioning through a bold and impactful creative campaign. Created and orchestrated by Marcel Worldwide, directed by Helmi, the campaign displays a world drenched in fakery and artificialness at first, in order to emphasize the true emotions and authenticity of a real story on Match.
Credits Other credits

CEO • Pascal Nessim, Charles Georges-Picot

Managing partner & CSO • Nicolas Lévy

Associate director • Sébastien Jauffret

Project director • Eva Castrillo

Social media• Anh-Dao Lepinaux, Inès Del Fabbro

Music (Your Time is Up): Composers/Authors/Performers• Daniel Merlot, Adam Aukai Le Blanc, Aurelien Ronan Xavier Poudat, Aurelien Alexandre Chavoix, Stefan Broadley, Sam Mehran, Michelle Yerhyn Choi

Music ("Open") Authors/composers • Robin Hannibal Moelsted Braun/ Michael Edward Milosh,

Performers • RHYE

Music ("Open") Editors: Universal/MCA Music Publishing / Downtown Music Publishing Master owner • Universal Music

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