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SingleCut Remember: SingleCut Remember T-Shirt

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To distinguish SingleCut Beersmiths in the crowded craft brewery space, we tapped into the brand’s musical heritage and launched ‘Remember’ – a campaign that championed the lofty ideals of a rock legend. To promote it, we developed the Remember IIPA beer, packaging, coasters, apparel and posters that were created by hand-staining custom paper with the Remember IIPA beer. In the end, Remember became SingleCut’s best reviewed beer ever.
Credits Other credits

Strategist: Spencer MacEachern

Account Team: Erin McManus, James Farquharson, Michelle Fournier

Senior Producer: Laura Dubkovsky

Studio Director: Greg Heptinstall

Production Artist: Ashleigh O’Brien, Andrew Martin, Anna Harju, Brandon Dyson

Production/Post Production: Zulubot

Editor: Jessie Posthumus, Jay Baker

Photographers: Michael Romaniuk

Audio Engineer: John ‘Wheels’ Hurlbut

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