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Penny: Organic Food For All
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Just in time for the beginning of the year, when many people make New Year’s resolutions to be more healthy, PENNY and Serviceplan are launching a campaign with the entertainer Nena for their own brand "Naturgut". Under the motto "Naturally for everyone", the integrated campaign is intended to raise awareness of the topic of natural nutrition. The "Naturgut" private label is one of PENNY's fast-growing product ranges. Since 2014, the German discount supermarket chain PENNY has been summarising the current nutritional trends for organic, regional and vegetarian/vegan products.
Producer: FFF Producer @Neverest: Jochen Hirt, Alexandra Junginger Related
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