Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

SNCF French Railways: Fireworks - The Making Of


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Trains give off 30 times less CO2 than individual cars and 20 times less than planes. It is from this assessment that TBWAParis created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14 000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming.
Credits Other credits

Advertising Managers : Stéphane Chéry, Agathe Mouly, Marie Nomdedeu

Agency Managers : Marina Zuber, Cécile Moreau, Maurane Pauli, Célia Martinez

Head of TV : Maxime Boiron

Production Manager : Antoni Gimel-Lecosse

Studio Stop Motion : Manuel Cam

Post-Production : TBWAElse

Head of Post-Production : Elise Gamboa

Head of Music and Sound : Olivier Lefevbre

Music and Sound Producer : Fanny Mithois

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news