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HBF: Get Well

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HBF, Western Australia’s largest health insurer and Australia’s second largest not-for-profit health fund, have launched a new brand platform, “Get Well” to reaffirm that helping its members through life’s big health moments is its reason for being. “Get Well,” developed in partnership with Cummins&Partners, is an external expression of HBF’s core promise, to deliver for its members in the moments that matter.
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Media Agency: OMD & Resolution Media

Photographer: Heather Dinas

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