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Top 6: January 30th 2019

Randstad: Human Forward

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Top 6: January 30th 2019
International creative music agency MassiveMusic has created a new sonic identity for Randstad. The global leader in the HR services industry now has an inspirational brand anthem and a distinctive sound logo as sonic assets. Echoing the brand proposition ‘Human Forward’, the new sonic identity acts as an indispensable part of the total brand experience that Randstad wants to deliver. Legacy in sound. Founded in the Netherlands by Frits Goldschmeding, Randstad has always understood the value of including music and sound as part of their brand expression. When they became a global company, a song called ‘Good To Know You’ emerged. Now, with the recent introduction of their ‘Human Forward’ brand promise, the recruiting company, established in 1960, felt the need to own a new bespoke sound.

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