Ice Tea: Tea On Ice

Tea On Ice is an exciting arena spectacular, which tells the fascinating story of Iced Tea using thousands of trained ice dancers. At least that’s what the latest Tetley campaign, via The Campaign Palace, Melbourne, looks like to the naked eye. With a 30 second ‘trailer’ on TV and in Cinema, along with supersites, buses and trams, intrigue is built. It all comes to life on the website, where we see ‘audition’ videos, behind the scenes interviews, lyrics and costume designs. People can even submit their own audition. Through the integrated campaign, Tetley’s passion for tea becomes more and more apparent. Don’t miss…Tea On Ice!