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Top 6: January 30th 2019

Specsavers: The Error Ridden Ad

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Top 6: January 30th 2019
3,431 hours. That’s the average amount of time people spend watching screens every year. Yet millions of us aren’t willing to devote time to the health of our vision, even though an eye test takes just 15 minutes. So we concealed over 15 errors in a 30-second commercial to create the first ad that tests your sight as you watch. Can’t see any errors? Time to book an eye test with the professionals. It was so entertaining and accessible, people watched it on repeat, but instead of it giving them ‘square eyes’, it gave them healthy eyes.
Agency: Cummins&Partners, Melbourne
Credits Other credits

Client: Specsavers

Marketing Director: Sarah McInnes

Senior Campaign Manager: Lisa Otterburn

Campaign Executive: Sarah Bragg

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