Skoda Praktik: How safe is your workplace?

This spot from DDB Stockholm promote the new Skoda Praktik as a safe craftsmen’s car. "We tried to raise the fact that the car you use in your work actually is a part of your work. Strangely safety aren’t a big factor when you buy a car supposed to be used in your work. But your are willing to take big precautions when it comes to other parts of your craftsmen’s work," said copywriter Martin Lundgren.