Satinelle Ice Epilator: Karis

DDB London asked Frederik Bond to direct it's latest spot for Phillips. As any woman will tell you, pulling hair out of your leg can bring a tear to the eye. It’s to address this problem that Philips developed the Satinelle Ice Epilator - it’s simple ice-pack attachment (that you put in the freezer the night before) numbs the leg making epilation a far gentler process. “We wanted to find the ultimate test for this device” said Neil Dawson, DDB’s Global Creative Director for Philips. “It occurred to us that a man, or more specifically a transvestite would be the ultimate test given the combination of low pain threshold and desire for beautiful legs.”