TV ad: Impulse: Between a rock and a hard place

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Impulse introduces to the market a new fragrance: True Love. The global campaign was developed by VOP, Buenos Aires. 'Between a Rock and a hard Place' is the first spot to start developing the concept: TRUE LOVE STILL EXISTS. It was directed by Englishman Peter Twaithes from Gorgeous Enterprises London.

Category Cosmetics & toiletries
Client Unilever
Agency VegaOlmosPonce, Buenos Aries
Production Gorgeous
Country Argentina
Uploaded 31 May, 2008

Credits

Director
Peter Thwaites
Executive Creative Director
Walter Aregger
Executive Creative Director
Hernan Ibarra
Executive Creative Director
Hernan Ponce
Agency Executive Producer
Roberto Carsillo
Agency Producer
DIEGO ZAPPALA
Executive Producer
Pia Suarez
DoP
Carlos Ritter

Other credits

SERVICE PRODUCTION COMPANY: PIONEER PRODUCTIONS

CLIENT SERVICES DIRECTOR: VANINA RUDAEFF

GROUP BRAND DIRECTOR: VICTORIA GARZÓN

BRAND EXECUTIVE: AGUSTINA GARCÍA VEIGA

BRAND PLANNING DIRECTOR: DIEGO LUQUE

SENIOR BRAND PLANNER: ANALÍA MERCADO

CLIENT: PABLO GAZZERA / ALEJANDRO HELOU/ JULIETA ECHEITA /FERNANDO LARATRO

Impulse: Between a rock and a hard place

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Impulse: Between a rock and a hard place

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