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Ikea PAX: Garage Talk
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PAX is a completely customizable wardrobe system that can be configured thousands of ways – at a really affordable price. Zig Toronto had to demonstrate how consumers can make a PAX wardrobe system something completely customized and their own. So these ads show the amazing features and configurations of the PAX wardrobe system without it feeling like a boring demo. The television is airing in French and English on prime, fringe and specialty channels, and is complemented by online and print components.
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