self promotion viral: Credit Crisis

Because we’re currently being exposed to almost 24/7 coverage of the global credit crisis DCN, Sydney thought that a parody of a cable news broadcast of the Australian Government’s mid-year economic outlook press conference was a compelling and memorable way to launch a Director’s David Jagoda's new showreel. Using understated humour this self promotional viral conveys the idea that despite the current tough economic conditions when it comes to TV production thankfully, there are some things you should never have to compromise.
With agencies receiving hundreds of showreels every year the trick was to try and find a way to stand out from the crowd. We thought about using George Clooney, Daniel Craig and Tiger Woods, but to be honest when it came to suaveness and sophistication not to mention being fiscally responsible no one could hold a candle to the Australian Treasurer, Wayne Swan.