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Nike: Hoody on moments


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BBDO Argentina was in charge of developing the new Nike work “HoodyOn Moments” that can already be seen in England, France, Italy and other main capitals of Europe to present the AW77 Loopwheeler, the new version of Nike’s iconic hoody, with three relevant sports figures as protagonists: Rio Ferdinand, Marco Materazzi and Vincent Clerc.
Credits Other credits

Agency (co-work): Sartoria Comunicazione

Interactive Art director: Ricardo Ovelar

Interactive copywriter: Diego Levi

Account director: Alejandro Gowland

Account executive: Nico Ibañez

Integrated Communications Director: Nicolas Pimentel

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