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Nike Retail: Back Your Block


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New York-based social marketing agency Mr Youth created this video for Nike as part of its "Back Your Block"campaign. Nike launched a new national $650,000 grant program to support community and school groups that aim to unlock the potential of young people through programs that focus on sport. Mr Youth developed a unique online platform to help support submissions, voting and sharing of Nike’s annual community grant program. The video can be viewed at www.nikebackyourblock.com.
Other credits

Producer/Director/Editor: Ben Patterson

Director of Photography: Justin Lange

Graphics: Kalika Kharkar

Soundtrack: Adam Fox



Talent:

Runner-Allison Hagendorf

Basketball Player-Jarrin Kirksey

Soccer Player: Justin Magner

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