TV ad: Porsche Cars North America: Family Tree

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Asylum, in collaboration with ad agency Cramer-Krasselt/Chicago and @RadicalMedia Director Jeff Zwart, completed a major VFX feat for a new TV spot introducing the Porsche Panamera. The first four-seat sports car from the iconic carmaker. The elaborate, technically challenging commercial was the perfect showcase for Asylum's vast VFX capability.Family Tree features a stampede of over 50 classic Porsche cars accelerating across an open plain. Ever-shifting camera angles - from overhead panoramas to driver-seat views - capture the onward momentum of the pack as one car - the Panamera - weaves its way through. Interspersed with these ground-level angles is a birds-eye view of the entire collection etching tracks in the landscape to progressively create the branches of the Porsche family tree.

Client Porsche Cars North America
Agency Cramer-Krasselt/Chicago
Production Radical Media
Country United States of America
Uploaded 28 October, 2009

Credits

Director
Jeff Zwart

Other credits

Chief Creative Officer: Marshall Ross

Associate Creative Director: Rick Hamann

Copywriter: Gary Doyle; Rick Hamann

Art Director: Matt Spett; Luke Partridge

VP/Director of Broadcast Production: Sergio Lopez

Post Production: Asylum

Visual Effects Supervisor: Tim Davies

Executive Producer: Michael Pardee

Producer: Mark Kurtz

Coordinator: Jennie Burnett

Bidding Producer: Michael Hanley

CG Supervisor: Zach Tucker

Compositor(s): Tim Davies, Jonathan Hicks, Tim Bird

Lead Technical Designer: Jeff Willette

Lead Modeler: Greg Stuhl

Modeler(s): Toshihiro Sakamaki, Josh Robinson, Lersak Bunuparadah, Chad Fehmie

Animator(s): Samir Lyons, Michael Warner, Michael Shelton

Texture/Tracker: Ryan Reeb

Texture: John Hart

Tracker(s): Eddie Offermann, Michael Lori, Lauren Van Houten, Michael Maker, Tom Stanton, Ian Doss, Danny Garcia, Apirak Kamjan

Lighter(s): Aaron Vest, Austin Das, Sean Durnan

Effects Animator: Jens Zalzala

Lead Roto: Elissa Bello

Roto(s): Hugo Dominuez, Laura Murillo, Daniel Linger, Jason Bidwell, Stephanie Ide, Scott Baxter, Midori Witsken, Mark Duckworth, Zac Chowdhury, Huey Carroll, Chris Cortese, Bethany Pederson Onstad

Matte Painter: Tim Clark

Porsche Cars North America: Family Tree

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