The Ashes: Cheer 'Em From Here

As the cricket season comes to a close and the next Ashes Series approaches Leo Burnett Melbourne reflects on their 2009 digital Ashes campaign with this overview video.
For the uninitiated, the Ashes Series is a century old cricketing rivalry between Australia and England. In 2009 the Series returned on English soil, over 15,000 kilometres away from nearly every Australian cricket supporter. So Leo Burnett and Cricket Australia decided to even up the playing field. In a sporting world-first, a website was developed that would allow every single Australian across the country to record a passionate online scream, shout or chant for the national side. Each of these individual voices were captured and combined using custom-built audio mixing software to create one unified digital roar – a virtual Australian cricket crowd. The players may have been half way around the world, but they still heard their nation cheer.