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GIO: Safety Net
Leo Burnett, Sydney continues its animated campaign for GIO Insurance via a second, fully integrated campaign, once again produced by XYZ and againstallodds.
Says Leo Burnett Executive Creative Director, Andy DiLallo: "To give GIO a unique, identifiable presence in a cluttered product category, we have created a world of charming, meticulous-natured animated characters. It isn’t often that you get a chance to recreate a brand as established as GIO. We are all very proud of the result. It has been well worth the journey."
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