TV ad: MillerCoors: Miller Light

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. In each of the :30s, a man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him.

Read more: http://www.trustcollective.com/portfolio/content/tool_millerlite.php

Creative Commentary
------------------------------------

Category Drinks, alcoholic
Client MillerCoors
Agency DRAFTFCB
Production Tool of North America
Country United States of America
Uploaded 29 April, 2010

Credits

Director
Erich Joiner

Other credits

Client: MillerCoors

Spots Title: Carry-All (featured), Skirt (featured), Panties, Antique, Lower Back Tattoo

Air Date: April 2010

Agency: Draftfcb

Group CD: Chuck Rudnick

Art Director: Gordon Sang

Copywriter: Brian Siedband

Agency EP: Rob Farber

Prod Company: Tool of North America

Director: Erich Joiner

DP: Bob Richardson

Tool EP: Brian Latt

Tool EP Digital: Dustin Callif

Tool Line Producer: Joby Ochnser

Editorial: Spotwelders

Editor(s): Dick Gordon, Dan Maloney

Telecine: Michael Masur

Post/Effects: Filmworkers

Lead VFX/Inferno Artist: Rob Churhull

Music: Emoto Music

Sound Design: CRC

Sound Designer: Mark Ruff

Audio Post Company: CRC

Audio Post Mixer: Mark Ruff

Shoot Location: LA

MillerCoors: Miller Light - Carry All

Gold sponsors

The Best Ad Jobs

MillerCoors: Miller Light - Carry All

Related

Gold sponsors

The Best Ad Jobs