Soy Joy: Soy Joy "Hungry"

Luscious Director Tina Bull creates whimsical magic in this Dentsu Indonesiia TVC for Soy Joy.This enticing TVC places princesses in an ordinary office environment - unveiling the princess in us all and visually puts the magic back into 3pm snack time.

Tina explains "hence the office environment was carefully art directed to create a banal and sterile environment so that the girls would visually stand out with their colourful wardrobe and makeup"

Tina goes on to explain "the princess’s performance was key; I wanted the girls to act in an automated fashion, like fairytale robots caught up in the monotonous world of office work"