Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Anti-Littering: The Rubbish Monster


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Description
------------------------------------
Endangered Wildlife Trusts. They have an Eco-Warrior Programme (EWP) module that educates the youth in the townships. It inspires environmental awareness amongst previously disadvantaged learners in their schools using exciting lesson plans and activities applied directly to their immediate environment. The main message I wanted to convey was that conservation starts at home.

Creative Commentary
------------------------------------
This anti-littering concept has been in my mind for a long time, but the rubbish monster was never involved. The idea of using a humanoid rubbish monster strolled into my mind when I was angry at a stranger.

I was walking down Long Street, observing a stranger littering continuously, ignoring the dustbins all around him. I had enough of this and decided to approach the man and tell him where his litter belongs. He defiantly flashed his two middle fingers!

I was thinking, Be grateful, I dont turn into a smelly rubbish monster and munch you! Starting with your middle fingers! I just walked away from him but definitely not as a loser, I got a great concept!
Credits Other credits

Animator: Braam Jordaan

Concept/Script: Braam Jordaan

Sound Producer: Lara Hollis

Sound Design: Stephen Webster, theWorkRoom

Online Artist: Charmaine Greyling

Voice: Mike Westcott

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news