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Joost: Face


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RBG6 have recently completed a film for the new online TV service, Joost.
 
The 55 second film uses live action with animation to illustrate the idea behind the Joost project – but instead of trying to match the high-tech nature of the new service with futuristic visual wizardry RBG6 go in the opposite direction and explain things refreshingly simply and effectively with a minimum amount of fuss.
 
RBG6 said, “How to you visualise the marriage between TV and the internet? And who is going to explain it to us? An old man describes and demonstrates it with what he has to hand – jars, boxes and other stuff you would find at home. Colourful animations create a bright contrast to his attitude and environment. The simplicity of the film gives it a clarity that we’re especially happy about.”

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