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Moulinex: life is just easier


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With Moulinex, life is just easier !


Little present on the communication front for the last few years, the Moulinex brand is back in force on the small screen with a new international campaign, and a modern and friendly tone. Moulinex has signed a series of spots with Publicis Conseil (11 films covering 25 countries) to promote a range of ultra-easy to use food preparation devices. The French brand puts an end to the burdens of cooking. The task of preparing is fast: you go directly from the ingredient to the dish!

Through these films, Publicis Conseil creates an audacious and modern universe for the brand fitting in totally with today’s trends. It is aimed at those who enjoy great meals but don’t want to spend all their time in the kitchen. The films shows an ideal world where the characters move about their daily life naturally, but for whom, the burden of cooking is nothing but a bad memory : we see a woman take a piece of meat with a fork, the steak falls minced to the plate ; a pumpkin just has to be turned upside down to serve a soup directly into the dish ; another one is kneading dough which instantly turns into perfectly baked golden, crusty bread,... With Moulinex, life is just easier.
Credits Other credits

Account Team : Jean-Patrick Chiquiar, Charlotte Baudry, Mathilde Barrault

Groupe Seb / Moulinex:

Communication Marketing Manager Chantal Cahen

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