film festival: "Find True Film"

Description
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This campaign, for the largest film festival in the U.S., humorously appeals to the hearts of moviegoers. It speaks directly to the old adage, ‘true love is blind,’ and is based on the idea that attending SIFF is like speed dating, but with movies: You never know what you might find and fall in love with. The TV spot features snippets of mismatched couples on a couch with one person heaping praise on the other, such as a man tickling a robot and a woman expressing her love for a dead man in a body bag.

Creative Commentary
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“‘Find True Film’ is based on the idea that going to SIFF is like speed dating, but with movies. People who truly love film will see as many films as they can in hopes of discovering a new genre or director whom they love, and what they like could be completely unexpected.” - WONGDOODY chairman and executive creative director Tracy Wong