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Web Film

State Farm: Drone


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It wouldn’t be a new football season if State Farm didn’t launch another round of creative featuring Aaron Rodgers and Clay Matthews. The new work created for the 2017/2018 season shows that State Farm understands they aren’t just insuring consumers’ things; they are protecting people’s most treasured possessions.

Created by DDB Chicago as part of the “Here to Help Life Go Right” communications platform, the 2017 Football campaign doesn’t simply focus on selling insurance products. Rather, the creative demonstrates that State Farm understands the real importance of what people are insuring by highlighting the unique role those items play when it comes to the game they love—whether that’s the memories they have with them, or the effort it took to get them, they all have a personal backstory.
 
State Farm’s 2017 Football campaign kicked off nationally with a new :30 second video. “Together,” features Aaron and his dog recalling the memories they’ve shared together after Clay has a mishap with a drone and Aaron’s truck.

An integrated, multiplatform campaign, State Farm’s 2017 Football is running across online video platforms, social media, display, national terrestrial and streaming radio. Additional support will be provided through onsite activations and digital and broadcast sponsorships.
Credits Other credits

State Farm 2017 Football: Creative Credits



AGENCY: DDB Chicago



Ari Weiss, Chief Creative Officer, DDB North America



John Maxham, Chief Creative Officer, DDB Chicago



Mel Routhier, Group Creative Director



John Hayes, Group Creative Director



Brian Culp, Creative Director, Art Director



Katie Bero, Creative Director, Copywriter



Ryan Carter, Associate Creative Director, Art Director



Jackie Virgilio, Associate Creative Director, Copywriter



Diane Jackson, Chief Production Officer



Scott Kemper, Executive Producer



Zoe Grubbe, Production Manager



Linda Bres, Music Production Manager



Ben Gladstone, Group Account Director



Veronica Zamiar, Account Director



Oliver Glenn, Account Supervisor



Jesse Bayer, Group Strategy Director





PRODUCTION COMPANY: Tool of North America



Erich Joiner, Director



Mary Church, Executive Producer



Leslie Owen, Producer



Oliver Fuselier, Managing Partner





EDITORIAL: Beast Editorial



Peter Hullinger, Executive Producer



Joanna Woods, Producer



Lauren Roth, Producer



John Dingfield, Broadcast Editor



Mark Sheridan, Social Editor





AUDIO POST: The Studio



Nicholas Papaleo, Audio Engineer



Stacey Simcik, Studio Manager





POST PRODUCTION: The Mill



Carl Phillips, Executive Producer



Natalie Ksiazek, Producer



Udesh Chetty, 2D Lead



Alison Bloom, 2D Artist



Matt Osborne, Colorist



Liza Kerlin, Color Producer

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