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Airborne: Running of the Kids


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From the point of view of stressed out parents, raising children can be a bit like dealing with a pack of raging bulls. That, at least, is the premise of a new spot directed by the Goetz Brothers of bi-coastal production company The Joneses for the herbal health supplement Airborne.
Conceived by Pittsburgh agency TenUnited, the spot promotes Airborne’s ability to boost the immune system by comparing germ carrying kids to the bulls of Pamplona, Spain.
The Goetz Brothers shot the spot on the backlot at Universal Studios in a one-day production that was almost as frenzied as the action they were recording for the screen. The shoot employed more than 100 extras—more than half of them kids—and a half dozen stunt personnel. Because the kids were restricted to an 8-hour day, the directors had them arrive in two overlapping shifts to maximize their availability. Special effects were used to create the illusion of a crowd of more than 400.
The Goetz Brothers further maximized their resources by recording some scenes with five separate camera crews shooting from different angles. “We shot 67 set ups in one day,” notes Kevin Goetz. “It was a testament to our crew that we were able to pull it off.”
Credits Other credits

Mel Gragido, executive producer; Beth Aranda-Hodzic, producer; Brandon Mastripolito, director of photography; Mark Oppenheimer, first assistant director.

Editorial: Jigsaw, Santa Monica, Calif. David Trachtenburg, editor.

Music: 740 Design, Santa Monica (Director’s Cut)

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