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MINI: MINI ACADEMY FOR FAST LEARNERS


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Fifty years ago, the majority of the Chinese population were riding bicycles. But now it´s becoming THE global player and everybody there loves "bigger, bolder and better". SUV´s and limousines are the cars of choice and the MINI is actually called "the Mistress car." So how do you teach the Chinese consumer, that MINI has been around for 50 years and has a legacy of races won, pop culture and lifestyle? Interone BBDO/Beijing sent the consumers back to school. Literally.
Credits Other credits

Online Concept:

Renato Quaroni

Associate Director RIA

James Li

Junior Flash Developer

Rainie Han



Claudia Woelfle, Kuo-Hi Lee – Client Service Director

Maggie He – Account Manager

Janet Zhu – Project Manager

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