Interactive ad: Cadbury Continental: Celebrate Everything

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Top 6: December 26th 2007

Cadbury Continental Chocolate wanted to give away 1000 boxes of chocolate. They also wanted to position themselves as an appropriate gift idea for any occasion. Killing two birds with one premium dark chocolate assortment, DDB New Zealand created the ‘Celebrate Everything’ microsite – an irreverent place of everyday gift giving. Here, visitors can send virtual boxes of chocolates and personalised e-card messages of celebration, while also being able to read other sent messages from past visitors. Recipients automatically go into the draw to win a real box of Continental, while the sender gets a big warm fuzzy feeling.