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Nike: Bloed Oranje


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In order to promote the upcoming World Cup from a Dutch perspective digital agency Momkai were asked to design and build an online campaign for Nike. In essence the Nike Art Challenge consists of portraits of five young Dutch artists and the work they have specifically created for the project, based upon their love for football. Next to showcasing the artist's work Momkai enabled the visitor to vote for their favorite of the five. This way a challenge was born and with the implemented Facebook, Twitter and Hyves services the campaign was off to a running start via social media.

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