Interactive ad: Emirates: Twexican Wave

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As the ingenious title suggests, for the World Cup, Agency 'Lean Mean Fighting Machine' in London is bringing the mexican wave to twitter.Hopefully spreading in people's own twitter timelines as they change their profile picture, akin to standing up in a stadium to try and get a wave going (and hopefully not looking like too much of a bell end).An added incentive is this competition, people register a picture and tweet #twexicanwave to join the current wave. If someone tweets #twexicanwave without a registered picture it the wave breaks and a new one begins.On June 25th the people who were in the longest ever wave will all go into a prize draw for World Cup Final tickets.