Peroni Nastro Azzuro: Il Bel Gioco

As part of its sponsorship of the Italian football team, Peroni Nastro Azzurro, the world’s number one premium Italian beer, has launched a new interactive, online community for Italians and all enthusiasts of Italian style – both on and off the pitch. Ilbelgioco.com is an integrated campaign created by Peroni Nastro Azzurro’s global agencies: The Bank (ad agency), WHAM (digital agency) and Gabrielle Shaw Communications (PR agency).Ilbelgioco.com will be live for the five weeks of the World Cup and will feature interviews, blog entries, podcasts and images from the brand’s global ambassadors: 2006 football champion, Fabio Grosso; Michelin star chef, Giorgio Locatelli; celebrity fashion designer, Antonio Berardi and Italian design heir, Matteo Alessi.