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Top 6: August 4th 2010
Interactive

SoBe: Reskin Yourself

Top 6: August 4th 2010
Taking cues from the scaly new graphics wrapping SoBe bottles, Firstborn New York developed a campaign called “Reskin Yourself”, which encouraged people to take pictures of themselves and apply digital tattoos. Built in social elements compare your choices to everyone else who's reskinned themselves.

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