Volkswagen: Anyone for a Sunday Drive?

What happened to the Sunday drive? That is the question that brought this campaign to life via agency Red Urban Toronto and Palm+Havas, Montreal. Back in the 50's and 60's, families and friends would just pile into the car and go for a drive - a Sunday ritual. With this campaign, Volkswagen is trying to encourage people to visit a new town, take a ride to the countryside or to just get out there and explore far and away places, all with the notion of bringing back that romance of the Sunday Drive.