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Top 6: September 8th 2010
Interactive

Old Navy: Booty Reader

Top 6: September 8th 2010
Crispin Porter + Bogusky, Boulder have just launched a new campaign for Old Navy called “The Booty Reader”, an online app that promises to reveal your denim destiny. It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – you can choose pre-made images too) to capture various angles of your booty during the app process so you can be fitted with the perfect denim.
Credits Other credits

Programmer: Mark DeVries, Calvin Hui, Stan Wiechers, Teguh Mualim, Sam Brenner, Simon Tam

Flash Designer: Dave Felton

Director of Integrated Production: David Rolfe

Managing Director of Interactive: Winston Binch

Group Executive Producer: Ivan Perez-Armendariz

Senior Integrated Producer: Kia Zokaie

Integrated Producer: Sara Payne, Suzanne Chambers

Junior Integrated Producer: Seth Padgett, Jorge Vargas-Perez

Art Producer: Amber Heinert

Illustrator: Miss Led

Photographer: Todd Hollien

Music Company: POP Sound

Interactive Technical Director: Dan Fox

Associate Technical Director: Martin Legowiecki

Experience Director: Hanna Rosenblom

Quality Assurance: Stewart Warner, Joseph Dowd

Content Management Supervisor: Laura Likos

Content Supervisor: Ryan Pariseau

Content Manager: Charissa Kinney

Assistant Content Manager: Jen Miller

Cognitive Anthropologist: Lindsey Allison

Junior Digital Artist: Zach Puetzer

Digital FX Artist: Tyler Gonerka, Matt Koger

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