Pacifico Beer: Mexico via Pacifico

Pacifico is the beer of authentic Mexico - hand made, imperfect, off-the-beaten-path. How does that translate to the hi-tech world of the Internet? Creature, Seattle created MexicoViaPacifico.com - each page a custom, hand-painted wall in Mexico and California - filmed and broadcast live to the Internet. Walls exist in places at Pacifico's heart: historic Mazatlan where the beer is brewed, a surfboard factory in Puerto Escondido, a rustic hotel in Baja, and Venice Beach – Pacifico’s adopted home in America. To encourage real world adventure, clicking on 'Visit this Wall' opens a Google Maps result showing the location of each wall.