Seen and notedBBH New York's first ever global integrated marketing campaign for Sprite. Giving teens a platform to express their creativity through music and film, The Spark campaign includes Innovative TV commercials and online interactive music and digital film mixers featuring content from GRAMMY® nominee Drake. To capture the excitement of the new campaign BBH and Sprite called upon an up and coming music video director, Benjamin Steiger Levine, whose fresh thinking and creativity manifests all the qualities of the Sprite brand itself. The creation of the spot was a real team effort between BBH New York, Levine, aWHITELABELproduct, Spectral Motion and Mass Market. VIEW THE SPOT A cure for cancerBeing prevention the essential focus of the League Against Cancer, this initiative from Y&R Lima approaches cancer in a totally different way from what has been done in the category. Instead of appealing to dramatic, painful and fatalist images, the agency created and launched a long awaited product: the Vaccine Against Cancer. A real product actually being sold in the main Peruvian drugstore's chain as a way to raise funds for the League. A real pharmaceutical bottle that contains the cure for cancer... provided that it is detected early. VIEW THE SPOT Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show. Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.Solution:Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar. But its gullwing doors make it an icon. So we created a simple announcement poster and placed it into glass covered billboards, leaving the glass doors open, gullwing style. We worked with JCDecaux to modify the doors to open further. Result:The media truly became the message, and the launch of the SLS AMG became the talk of the town. VIEW OUTDOOR An accident waiting to happenFor our new 'Just call us' campaign, we brought the slogan tothe people. We built several LIVE accidents and placed theseall around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the âJust call usâ LIVE website, people could download their own photo and vote for their favourite photos.The 80 photos that got the most votes were eventually usedas outdoor posters. In this way, the Dutch people themselves determined what the new âJust call usâ campaign looked like. VIEW ACCIDENT ONE OUTDOOR VIEW ACCIDENT TWO OUTDOOR VIEW ACCIDENT THREE OUTDOOR Let your fingers do the readingTo highlight the fact that we can help blind people see what's happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille. VIEW OBAMA OUTDOOR VIEW BOLT OUTDOOR VIEW OLYMPICS OUTDOOR VIEW THE OBAMA AD VIEW THE BOLT AD VIEW THE OLYMPICS AD Healthy teeth will keep you chewing happily for your entire life. And an important part of keeping your teeth healthy is having good dental insurance that covers regular visits to the dentist and any surprises that happen in between. Jung von Matt/Alster, Hamburg's target was simply everyone interested in healthy teeth. VIEW THE SPOT Two spots for Pacific Brands from Campaign Palace Sydney. VIEW THE HIPSTERS SPOT VIEW THE ROOMIES SPOT To make the announcement of Powerball in Washington state, Seattle based Cole & Weber United created an introductory campaign that celebrates the journey and subsequent arrival of the big red ball in cinematic style. The TV campaign chronicles the epic cross country journey of the red Powerball, culminating in a seeming showdown (really a celebration) with Mega Millions. Creating fantastic worlds out of ordinary found objects, the stop-motion film brings this epic journey to life in a captivating fashion. VIEW THE SPOT As Nolin BBDO, Montreal knows;there is nothing more frustrating to the inspired artist than knowing what he or she wants to create but arriving at the store only to find that the matials materials he wants are out of stock or simply not available. VIEW HARING OUTDOOR VIEW LICHTENSTEIN OUTDOOR VIEW MONDRIAN OUTDOOR See the big pictureThe Window campaign from DM9JaymeSyfu Manila shows the stark difference between driving a car and riding a Vespa. VIEW WINDSHIELD OUTDOOR VIEW DRIVERS OUTDOOR VIEW BACKSEAT OUTDOOR When you read a great Penguin novel, you end up in a world of your own according to DDB Hong Kong. VIEW THE TOKYO AD VIEW THE LONDON AD VIEW THE PARIS AD McCann Erickson, Tel Aviv says we need to hear what's between the words if you encounter a kid's sign of distress, don't ignore it. Tell us. VIEW THE AD Joyride Dream from David & Goliath features the all-new 2011 Kia Sorento and a colorful cast of characters, including a life size Sock Monkey (Fox River Mills, Inc.), Muno (from YO GABBA GABBA!, the award winning series and live tour, produced by W!LDBRAIN and The Magic Store), MR. X (BLABLA KIDS collection), Robot and Teddy Bear. VIEW THE SPOT This is a new campaign of Ministry of Health of Brazil.Every year, the Aids Program from Brazil selects a target to talk about prevention. VIEW THE GAY SPOT VIEW THE GIRL SPOT VIEW THE TEST SPOT Billionaire C. Montgomery Burns from The Simpsons goes broke in this Coca Cola spot from Wieden+Kennedy, Portland. VIEW THE SPOT This is the man your man can smell likeMcCann Worldgroup Mumbai establish that Big Babol is really big. VIEW THE HURDLES AD VIEW THE BASKETBALL AD VIEW THE SKATEBOARD AD Station IDs on Network free-to-air TV (especially in Australia) are traditionally montage spots of network celebrities in their "happy network smiley celebrity world". In keeping with our brand (fun, surprising, slick),our aim was to make fun of ourselves in a comedic way. VIEW THE SPOT Rugby, part of who we areOgilvy Auckland promote New Zealand's premium rugby competition- the Rebel Sport Super 14.This idea is designed to raise the emotional stakes by showing the Super 14 as part of the proud rugby history of this country and to reinvigorate spirit and pride in the competition itself. To remind people that it is, all about the rugby. VIEW THE SPOT Salsa features a sultry flamenco vixen who's salsa making methodology invokes the spirit of Gaia as she transforms the vegetable laden landscape in to heavenly salsa. The spot via Goodby, Silverstein & Partners San Francisco also showcases LAIKA/house's newest Director Nicholas Weigel's deep CG experience in character animation and fully realized environments. VIEW THE SPOT To get smokers to reach out to the smokers' helpline for support during the quitting process.To be as impactful and relevant as possible, DDB Toronto chose to illustrate the long term effects of smoking, namely death, by showing a smoker literally inhaling the life out of themselves. VIEW THE SPOT Google Super Bowl spot with original music and sound design by Analogue Muse - Working with 1st Avenue Machine director Aaron Duffy via Google Creative Lab, Analogue Muse and its sister brand Muse Mix established a mood that helped the spot become the success that it has become. VIEW THE SPOT It's time to get back to beerNew Zealanders have turned into a bunch of stuck up, pretentious, wine drinking twats. The job for DDB New Zealand was to rekindle their passion for their first, real love at The New Zealand Beer Festival. The fact that the event fell squarely on Valentine's weekend was too good an opportunity to pass up. VIEW BOTTLE OUTDOOR VIEW HANDLE OUTDOOR VIEW KEG OUTDOOR PLAY THE DISABLED SPOT PLAY THE CHEMISTRY SPOT PLAY THE VELOUR SPOT What is Silk? Silk is made from one of Nature's Perfect Proteins to help you stay strong, and delivers a smooth vanilla taste that keeps you deliciously satisfied in this print ad from Leo Burnett, Chicago. VIEW THE SWIM AD VIEW THE SLIDE AD Just in time for Valentine's Day, Asylum, under the guidance of lead animator Mike Warner and lead inferno artist Rob Trent, with Go Films Director Tim Hamilton and Fire Station, created a nefarious cluster of anthropomorphic flowers promoting Teleflora's beautifully hand arranged bouquets. VIEW THE SPOT Bicoastal Park Pictures director Joachim Back brings workplace metaphors to comic life in the new :30s for QuikTrip out of The Richards Group, Dallas, TX. VIEW THE TORNADO SPOT VIEW THE ALLIGATOR SPOT The camel girl's big night outIs this the strangest social marketing TV ad ever?The brave story of Alice, a young girl with the superhuman-like ability to drink hundreds of litres of water before hitting the music festival circuit, is being used by The Brand Agency Perth and Drug Aware to promote a message of water consumption this festival season. VIEW THE SPOT Seeing the results before it happensNola Director Huge, via CDP RPM Radar, released a moving spot promoting the 2010 and 2012 Paralympics. VIEW THE SPOT Geordie Stephens and Erich Joiner of bicoastal Tool of North America have directed several morbidly humorous spoof spots, via Goodness Mfg, which will be interspersed throughout the upcoming feature film Repo Men, and are currently being featured on the film's promotional site:www.theunioncares.com. VIEW THE MATTRESS SPOT VIEW THE UNION SPOT VIEW THE JACK SPOT UNICEF UK Ambassador, Duncan Bannatyne, pledges to raise £3 million at launch of biggest ever UNICEF UK initiative â âPut it Rightâ. On February 8th 2010, UNICEF UK launched its biggest ever initiative. Spanning five years, âPut it Rightâ aims to inspire unprecedented action to protect the rights of children everywhere â rights to a childhood, to be healthy, to be educated, to be treated fairly and to be heard. Put it Right has three aims: to raise an initial £55 million; to campaign for action by the government and to put childrenâs rights at the heart of the UKâs approach to children. UNICEF UK Ambassador, Duncan Bannatyne, has supported UNICEF for over 15 years and has pledged to raise £3 million to help Put it Right, ensuring that the initiative gets off to an excellent start. For the first time ever, UNICEF UK has invested in an integrated advertising campaign across TV, print, digital and outdoor media. UNICEF UKâs first ever above-the-line TV adverts will be broadcast nationally across ITV, Channel 4, Channel 5 and digital. They will feature five children from across the globe, all of whom have received UNICEF-led assistance. The adverts feature the childrenâs real experiences of having their fundamental rights denied, through having to work, missing out on school, having no clean water and having to raise a family after being orphaned by AIDS. VIEW THE SPOT « First « Previous Next » Last » 1166 of 1388 |
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