 |
Seen and noted
Atmospheric new work for the Sony Walkman Directed by Brett Foraker, Channel 4s network creative director, through RSA, for Fallon London, this new campaign for the Sony Walkman works on the premise that music is addictive and its Walkman is the best way to feed the habit. To view the spot click .... HERE Gameboy Micro from Burnetts MelbourneSmall mouthed ads from NZ & USA
USA
November 24, 2005 01:17 (Edited: February 17, 2023 05:19)
  Mini mouths from opposite sides of the world To view the Mini burger rings spot from 2004 click .... HERE To view the new Budweiser spot click .... HERE Saucy .... Last week we mentioned this one & now we've got a quicktime for you. Warning .... it's a bit boys only. To view the spot click .... HERE  Animated plugs deliver speeches in this new spot from Picasso Agency: Golley Slater Art Director: Martin Bush & Phil Hickes Copywriter: Martin Bush & Phil Hickes Agency Producer: Amanda Lowitt Production Company: Picasso Pictures Animal Anti Cruelty League A good way to show the sensitivity of animals' hearing Agency:JWT Singapore Executive Creative Director: Mick Petherick Art Director: Roger Tavares Copywriter: Roger Tavares Creative Director: Roger Tavares Director: Stafford Robinson Prodn Co: Chaos Films Whybin TBWA does hardcore retail ... well. PlayStation asked for a hardcore retail ad for their Xmas bundle pack and that's exactly what they got. Creative Director: Mick Hunter Art Director: Madeline Smith Copywriter: Jen Speirs Agency Producer: Kaija Wall Director: Tony Sherwood DDB singapore creates a visual treat for i-mode i like. i-mode. StarHub and DDB unleash a new virtual reality. from DDB Singapore: You dont have to be Japanese to like i-mode. THE CHALLENGE True to its streak of innovation, StarHub decided to bring i-mode to Singapore. This represents an exciting challenge, transcending beyond the 3G wave (or was that a ripple), to offer a tried-and-tested, easy-to-use and content-rich mobile internet service for Singapore. The task was to break new grounds in communicating its promise. DDB knew it had to capture the imagination of consumers, get them visually arrested, and unleash that brand vitality for StarHub. THE IDEA & EXECUTION We found with i-mode, the magic is really in the product - at just a click away. The trick was to make it come out where virtual reality content engages with real people to provide a visual feast for the eyeballs. DDB took to MTV hip appeal, where seamless moving photo-collage in 2D and 3D graphic animation inter-mingles as a dynamic vortex with the ever-changing moods of real users : at work, at play, on travel. It was symbolic of i-modes I-can-do-it-anytime, anywhere core idea. A surreal world of visual explosion accompanied by a funky techno soundtrack. We developed a simple brand mantra for the i-mode - which is i like. i-mode - and made that the chorus, a techno chant. Executive Creative Director: Neil Johnson Art Director: Francis Tan Art Director: Sharon Tan Copywriter: Xavier Wong Agency Producer: Jackie They Director: Farouk Alijoffery Prodn co: Planet Films, Kuala Lumpur Topix & O&M Toronto link animation & timex watches Indiglo "Fresh Color" Inspired by the original campaign for the initial launch of the Indiglo watch, the blue dot regenerates and gives life to seven new colours in an animated spot that integrates technique with music in a fresh, unique way. Agency: O&M Toronto Executive Creative Director: Janet Kestin/ Nancy Vonk Art Director: Andrew Hart Copywriter: Adam Bailey Agency Producer: Margaret John Director: Matt Greenwood Animation & post: Topix Other Credits: Marco Polsinelli, Sr. Inferno Artist, Topix Cheyenne Bloomfield, Producer, Topix Sylvain Taillon, Ex Producer, Topix  Synopsis: As directed by Jaocbs/Briere of HKM, Nissan Inflate gives new meaning to the phrase immediate family. A man driving the new X-Trail sees his life evolve before his very eyes, to include a wife, child, even a new home. Production Company: HKM/ bicoastal, Suneeva/ Toronto Director: Kim Jacobs, Alain Briere DP: Sean Valenti EP: Carl Swan, Ned Brown, Melissa White Culligan (HKM) Geoff Cornish (Suneeva) Producer: Shannon Barnes Agency: TBWA/ Toronto Art Director: Scott Couture Copywriter: Allen Oake Agency Producer: Nadya MacNeil  Synopsis: Resembling an ordinary FOX-like newscast, this spec spot pits a couple of politicos against one another to fight it out over the economy. But when one guests comments are too technical for the others to grasp, he must resort to using a Brady Bunch analogy. Only then do we realize that this is a spot for TV Land. Director Theodore Melfi does give us an early if subtle hint, in the form of outrageous ticker items rolling across the bottom of the screen. Production Company: Area 51 Films / Goldenlight Films Director: Theodore Melfi DP: Blaine Brown EP: Phyllis Koenig and Preston Lee Producer: Kim Quinn Creative Director: Jim Landsbury Art Director: Jim Landsbury Copywriter: Jim Landsbury Stylish stuff from Iain MacKenzie New Lincoln work Spots Titles: Landmarks, Red Carpet, Followers Production Company: tight Director: Iain MacKenzie DP: Iain MacKenzie EP: Jonathan Ker Producer: Melinda Nugent Agency: Young & Rubicam / MI Creative Director(s): Pattie Breen, Dan Willey, Lance Paull Art Director: Beth Hambly Copywriter: Chris Halas Agency Producer: Linda Larson  70's look for the new NBA spots This 4-spot package of promos touting the return of the NBA to ESPN has been STARDUSTed to provide the spot graphics with a classic stylized look and to remind us that This is Why We Watch. Design/Animation: STARDUST ECD: Jake Banks Art Directors/Designers: PJ Richardson, Felipe Posada Jr. Designer: Josh Grotto Animators: Michelle Higa, Jesse Casey, Arthur Hur EP: Eileen Doherty Sr.Producer: Dan Sormani Producer: Michael Neithardt Agency: Wieden & Kennedy/NY CD(s): Todd Waterbury, Kevin Proudfoot ACD(s): Paul Renner, Derek Barnes Executive Producer: Gary Krieg Art Director: Stuart Jennings Copywriter: Andy Ferguson Agency Prod: Jenny Kennedy, Betsy Schoenfeld   You could eat them, or ... Titles: Juggler / Stacked Agency: Merkley + partners/ NY Creative Director(s): Andy Hirsch, Randy Saita Assoc. CD(s): Hank Kosinski, Chris Landi Agency Producer: Rachel Novak Production Company: HKM Director: Kim Jacobs, Alain Briere DP: Eric Treml EP: Carl Swan, Ned Brown, Melissa White Culligan Producer: Youree Henley Obsessives onlyGuest comments for featured spot "Senator" a few words from Taxi NYC creative director, Dan Morales: The ampd mobile user is a technologically-advanced, pop-culture aficionado who watches way too much TV, gets his news off the internet, downloads music, subscribes to Netflix, owns Dave Chappelle Show DVDs, and emails hilarious videos of people doing things theyll later regretbut not as much as porn or beer. When youre creating advertising for the irreverent mindset of these media-enriched cool kids, youre competing with pop culture. If youre not aiming for that bar, youre wasting a lot of your clients money. D&AD ... on sale now You can now enter the D&AD Global Awards 2006 at ... http://www.dandad.org/awards06/. Enter before 9 December to receive a 10% discount. Deadline for entries 27 January 2006. D&AD Global Awards 2006. Obsessives Only. Guest comments for featured spot "Haunted" From Nigel Dawson, CD / copywriter on this one from Grey Melbourne This is the 110th TAC commercial made by Grey. It gets increasingly hard to find a new message and an idea that matches or betters the standard set by the previous 109. The idea had a gestation period of a year or more. It survived, indeed sailed through, several rounds of research. Regular drink-drivers were slugged in the guts; after all many of them have kids of their own. As one bloke said damned bloody effective. Another all-important, but covert, message also comes through. It is making people think that perhaps they shouldnt drink at all if they are going to drive. Mat Humphrey did a wonderful job of turning a disturbing script into a truly haunting commercial. We were blessed by the casting Nick Hamon found a wonderful actor (who is now bald!) to play the driver, and a young boy as the victim a lad who could hold his beguiling stare, standing stock still, without blinking for long, long takes. Heather Ross and Nik Dorning did an absolutely extraordinary make-up job on Chris the driver, aging him from 23 to 63 over the three days of shooting. The prosthetics were invisible from even two feet away. And DOP Chris Reed and the old firm Melbourne crew contrived a look that starts to chill the viewer from the first frame. It probably sounds a bit precious, but everybody seemed to know we were making something a tad special as the shoot unfolded. The wrap was quite emotional, with much regret that it was all over! Then it was over to the sound guys to turn eerie into haunting. Wed intended to make a 60 second commercial. But the 2 minute cut was so powerful that Paula Vigorelli and John Thompson at TAC immediately rebriefed Optimedia. Their job became a little easier when FreeTV gave it a PG rating. And it went to air in Victoria last Sunday in 120, 60 and 30 second versions. New Viral from Sputnik The Big Kitty ... a few words from the creatives: I love it when a client approves something that scares them. That's what's so good about viral it can get through without the intense scrutiny and psychoanalysis that often stultifies good ideas in mainstream. Sure, there's not always a budget or real actors or even catering but there's an idea. Big Kitty is one of those executions that ate the budget the moment we called the pre-production meeting, but everyone just chipped in for the idea and the chance to make something a little less formulaic. Writers, art directors, accounts, suppliers, directors, and freelancers worked together to build sets, cast kittens, act badly and make a real life kitten into something much larger. The viral budgets will get there and probably so too will the scrutiny, but in the meantime we aim to have some fun Sputnik Agency. & you can see the kitty at ...... http://www.thebigkitty.com.au To view the spot click .... HERE The Perlorian Brothers ... out there! Holiday gift-giving miracles ... Perlorian style I'm telling you, there's something in the water in Canada. Agency: Lowe Roche Toronto Creatives: Geoffrey Roche (CCO), Christina Yu (CD), Patrick Shing, Ryan Spelliscy Director: The Perlorian Brothers Prodn Co: Reginald Pike   Choreographed forks star in this advert for Supernoodles the irreverent snack of choice for students and bachelors Agency: Delaney Lund Knox Warren Creatives: James Hodge & Richard Fox Producer: Christian Lobo Production Company: Therapy Director: Guy Manwaring Producer: Dickie Jeffares Film Editors: Peepshow Editor: Mark Edinoff Post Producer: Jo Trainis  Agent Provocator ... new spot from Spinach Melbourne Highlighting the cliched, self- centred nature of most real estate agents to sell .... other real estate agents. Creative Director: Frank Morabito Art Director: Doug Byrnes Copywriter: Andrew North Agency Producer: Georgina Toole Director: Tim Bullock Prodn Co: Prodigy Films The follow up for EGG ... from Mother London Using the card ... the follow up from "the experiment begins" featured a couple of weeks ago. To view the spot click .... HERE  New spots for Ford Territory in Australia through JWT Melbourne Anyone who's done the morning drop off at school will recognise the sitaution. Mums behind the wheels of massive 4x4 trucks. Title: Mother truckers Agency: JWT Melbourne Writer: Scott Glennon Art Director; Alan Hubber Assoc. CD: Vince D'Angelo CD: Jeremy Wynne Director: Bruce Hunt Prod co: @radicalmedia  These commercials explore the effects of intense sensory overload - how strong flavours affect us physically and mentally. (all that in a chip!) Product: Sensations (crisps) Agency: Publicis Mojo New Zealand Executive Creative Director: Nick Worthington Art Director: Emmanuel Bougneres Copywriter: Guy Denniston Director: Greg Wood Agency Producer: Phil Liefting  "Doggy Husband" Don't get the wrong idea from the title. In this spot frorm From FCB ULKA NEW DELHI for Jeevansathi.com (a matrimonial website) the husband is well & truly trained. The message ... don't make a mistake choosing a partner. Creatives: Vasudha Misra and Sanjay Sharma Creative Director : Sanjay Sharma Production company: The Big Picture Director: Sabal Singh Sheikhawat  Nexus help launch PlayStation's Play 3 Software for Eye Toy Creative agency - TBWALondon Copywriter - Chris Bovill and John Allison Art director - Chris Bovill and John Allison Production company - Nexus Productions Director - Tom and Mark Parrett @ Nexus Productions Nexus Productions directors, Tom & Mark Perrett, have created a sci-fi, animated TV campaign to launch the 'Play 3 'software for PlayStation's Eye Toy. The campaign focuses on an animated intergalactic tournament parodying the high speed and energy of American sports channels like ESPN. They feature a cast of highly-original aliens, playing party games in the tournament. Nexus Productions created over 20 individual alien characters, among the many animations, each of which were pencil drawn before being rendered in 3D. The directors, Tom & Mark Perrett, commented, We worked closely with the creatives at TBWA from the outset and developed the scenarios in the script together. We had loads of fun coming up with all the ideas but we gave ourselves a huge amount of work to do." Back to basics. Back to basics By Dominic Goldman, VP Creative Director at Publicis & Hal Riney in San Francisco Back in the days I can remember back in the 90s, how impressed people were with anything that moved on their computer screens. If it looked cool and did something slick with any new kind of effect, jaws started dropping. Visiting New York back then for the Flash Film Festival, I was completely taken aback by the leaders in the Interactive field. Ill never forget seeing Joshua Davis http://www.joshuadavis.com/and Yugo Nakamura http://www.yugop.com/.Their work made an entire audience of two thousand people react in the same way waaaaaaaaa. I could not have been more inspired. What happened to the idea? I soon became unimpressed and disillusioned. Something more was needed. Behind all the flashy special effects, where was the idea? This became key to all of my future work. Interacting with consumers in an intelligent way by making the communication interesting, entertaining and noticeable without being gimmicky. Consumers are bombarded with advertising from all channels on and offline and have learnt to switch off to it. So how do we get under their radar? Ive heard many people say, I hate those annoying banner ads when Im surfing the web. I agree. But just like watching TV, listening to the radio or reading a magazine, most advertising is irritating. Yet on that rare occasion Im oblivious to the fact Im being sold something, Im delighted. This is the challenge on-line too. Unlike traditional channels, on-line provides a canvas to allow people to respond and interact with an idea. People are surfing the web with a purpose and if youre going to interrupt them with an ad, it had better be good, It needs to be relevant to people, and can offer something consumers want or solve a problem they have. If it fails to do this, then it doesnt matter how well executed it is, if its not important to anyone then its useless. Highlighting the best Fortunately today, Interactive Awards, particularly the OneShow http://www.oneclub.com/oneshow are filled with great examples of work founded on big ideas. Polished execution is now a given. Every element has its purpose and relates back to the core idea. If its unnecessary, take it out. Big ideas dont need slick effects. The simplest things now excite me. Take for example, a banner for Lipton Ice Tea light, from JWT Brazil: http://www.jwt.com.br/Awards_2005/belly/en/ These next two banners are by TBWA, also from Brazil. The first cleverly demonstrates the benefits of using Fedex: http://www.loveyourmouse.com/awards/cannes/justintime.html While the second is a nice and simple way to show what treat your dog wants: http://www.tbwa.com.br/2005/awards/smell.html This piece from Japan is a very unusual approach to educating people about the dangers of children not wearing a safety belt when traveling in a car. The Pitch - http://www.interactive-salaryman.com/2004pieces/d0306E/ A banner from Ogilvy London makes use of the fact that dynamic data lies at the heart of IBM's e-business solution. A live data feed from Wimbledon delivered up-to-the-minute match results, statistics and news. http://www.creative-awards.co.uk/ibmwimbledon/ Yet another from Brazil features demonstrates the benefit of using Tam Express: http://www.dm9ddb.com.br/awards/oneshow/testimonial.html The following selection of banners, are some of the work Ive done: The Economist This banner is a little more unusual and in keeping with The Economist brand. If people blow hard on their computer screen The Competition gets blown away. This wont function on all machines. Its targeted at traveling executives and for this reason the code has been optimized to work best with inbuilt microphones. The Economist realized that this would be a small target audience, but they did benefit from some good PR. http://www.dominicgoldman.com/html/OM/Banners/The%20Economist%20Banners/blow/main.html Levis To demonstrate the effect life would have on a pair of jeans, users can throw elements of life straight on to a pair of Levis. http://www.dominicgoldman.com/html/OM/Banners/Levis%20Lived%20In%20Throw/livedin_banner.html Levis To showcase the four finishes of the re-cut 501® jeans we put them in the wash. Viewers select buttons on the machine to check out the entire range. http://www.dominicgoldman.com/html/OM/Banners/Levi_banners/washing_machine.html Gaelic Inns To promote an Irish pub, we used a pre-loading sequence as a familiar online device, and linked it to a pint of the black stuff. http://www.dominicgoldman.com/html/OM/Banners/Guinnes/loading/index.html Harley Davidson Owners Group Harley owners love any excuse for a ride. As members of Harley Owners Group (HOG) Singapore chapter, they receive regular invites to rides and other Harley related events. http://www.dominicgoldman.com/html/OM/Banners/Hog_rev/index.html The Society for the Prevention of Cruelty to Animals Unwanted pets are abandoned all the time in Singapore, and those that are not adopted are usually destroyed. This should be an issue that arouses strong feelings amongst the public. Unfortunately it doesnt, probably because most people have the attitude of: Yes its a shame this is going on, but surely someone else will take care of it. That was the starting point for our concept; we wanted to play up the fact that people would much rather shut out the problem than give it serious thought. However we soon realized that creating a standard banner that simply asked people not to ignore the problem would be a non-starter. So we thought it might be better to develop banners that werent so easy to shut off. We realized that this would entail a delicate balance of being intrusive but not annoying. http://www.dominicgoldman.com/html/OM/Banners/SPCA/index.html A second banner for the same cause addresses the other major issue of dumping animals. People can navigate through various solutions and even download a PDF to make it easy to donate their money. http://www.dominicgoldman.com/html/OM/Banners/SPCA/trashed/index.html Presenting the idea Where possible I prefer to present ideas as pencil drawn sketches. This is to avoid the client getting caught up with irrelevant issues such as the size of their logo or a particular font. All they see is the idea. This also gives more time to spend on the concept. These days, I believe an interactive creative person is far more valuable if theyre strong conceptually rather than simply making things look good. After all, were in the communication business, just like our colleagues in traditional advertising. About the author: Dominic Goldman is the VP Creative Director at Publicis & Hal Riney in San Francisco http://www.halriney.com/ He has achieved recognition in numerous International award shows such as The Clios, One Show, New York Festivals, Cannes and Communication Arts and has served as a judge for many international award shows including OneShow and the Clios. http://www.dominicgoldman.com/ ADC 85th Annual Awards The ADC 85th Annual Awards competition opens November 1, 2005 during our anniversary year. Winners will be celebrated at the Annual Awards gala on June 8, 2006 in New York, and published in full color in the Art Directors Annual 85. Our International Traveling Exhibition will showcase winning work across the globe in the following year. Enter online at www.adcawards.org Professional Deadline: January 10, 2006 Student Deadline: January 31, 2006 New Zealand vs. Australia
AUSTRALIA
November 11, 2005 20:14 (Edited: February 17, 2023 05:19)
 New Zealand vs. Australia | AWARD SMACK DOWN (For Aussies & Kiwis only) To view the spot click .... HERE Cannes launches Promo Lions The Cannes Lions International Advertising Festival has announced a number of changes for next years festival. A new category, Promo Lions, has been created awarding creative excellence in the areas of sales promotion, including retail marketing, environmental design, in-store advertising and media. The new Promo Lions jury will judge entries designed to create immediate activation and will award Lions to the freshest creative ideas. For the first time, outdoor will run separate to press. A separate outdoor jury president will head a dedicated jury voting solely on entries in the Outdoor section. The Cannes organising committee said this will allow for a clearer judging of the entries based on the merit of their medium without being influenced by how they perform if also entered in the press competition. A separate jury president will preside over both the film and press sections. A new award, Media Agency of the Year, will be presented to the agency that obtains the highest score for entries in the Media Lions section. As with Agency of the Year, Direct Agency of the Year and Interactive Agency of the Year awards, the calculation will be based on all of the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. Gold, silver and bronze Lions will be awarded in the Media Lions competition due to increased interest in the category - since its introduction in 1999, entries have risen from 421 to 1076 in 2005. Two new categories in film, print and outdoor are included in the 2006 festival, to run from 18-24 June 2006. Household separates into Household Cleaning (ie: washing powder, bleach) and Household Other (ie: glue, batteries, etc.). Toiletries & Pharmaceuticals will now be separated into Toiletries and Over the Counter Pharmacy. Ten half-day workshops will also be introduced next year, each accommodating 75 to 100 delegates. A Young Creatives Film Competition will be added to complement the Young Creative Print and Cyber competitions. The competing teams will be required to create a 30-second mobile phone ad in 72 hours for a charity or non-profitable organisation, whose name, objective, strategies and target audience remain secret until disclosed at the briefing session. Story supplied by AUSTRALIAN CREATIVE. "Pace of Life" ... a bit of background TBWA LONDON'S NEW PLAYSTATION CAMPAIGN 'PACE OF LIFE' The 60" commercial, airing in November in Europe and early next year in the UK, uses a unique stop frame animation technique to demonstrate the different paces that people live their lives. The stand-out ad features a central character on a trip to the shops for some milk. He exists in a world where people live at different paces, just as on PlayStation. Directed by Nick Gordon, the stop frame animation was achieved through a painstaking process using a camera rather than post-production. Each frame is a digital still photo which required a still to be taken before the actor would move between 2 and 12cm's, stop, be completely still, try and maintain the same facial expression and stature as the previous still, before another was taken and so on. In order to make each characters movement reflect their personality, their route was chalked on the pavement. More Barclays Bank / BBH London work The new Barclays bank adverts .... Currently the best work for a bank anywhere. Happy to be proven wrong. Here's anothery: To view the spot click .... HERE New work for Tetley via John St, Canada.New Johnnie Walker work.Guest comments for featured spot "Gun Fingers" From Jack Wareham, director, Republic Films. Enough is Enough An Anti Violence cause started up by the father of an innocent 18 year old boy, working part-time at Pizza Hut to make some bucks Robbery goes wrong, he is shot and killed Jay writes a powerful script and, with an amazing response from our Casting Agent and Actors, key crew members, suppliers and post houses, we shoot the job at night in Sydneys CBD. A huge thank you guys ! A great opportunity for a Director making an inventive and thought-provoking idea work with strong convincing performance. The perfect script for high-definition video there were looks and action that I didnt want to miss we could continue to shoot when the actor was in the moment, without having to reload and still achieve a raw, yet cinematic look. Really happy with the end result. Thick milk comes from um .... Unusual approach for a dairy product! From the CD ... "Supa shake is thick milk, where does thick milk come frome? Um thick cows?" To view the spot & credits click .... HERE Guest comments for featured nandos spots Some background to the featured Nandos spots from Porky Hefer, CD Lowe Bull, South Africa Nandos wants to be known as the original peri peri restaurant in South Africa So we returned to where it all started For those of you that dont know, thats Mozambique So we convinced the client to shoot the ads in Maputo Citing authenticity, architecture, etc. etc. but most of all the guaranteed sunshine and yellow light that is so typical of that region It hadnt rained in October in Maputo for 8 years so we gladly used up the weather insurance on more useful stuff like stock and cast Needless to say two out of three days rained So that authentic yellow light was compliments of flame and our tans remained neglected Most of the cast were local talent, and none had done an ad before hence the fresh performances. Most of all we had a blast and Im sure it shows in the end product Fantastic clients + Maputo + shit loads of fun = fantastic results Inside the director's head. Inside the head of .... . We put those familiar questions to Henry Littlechild, Director @ Outsider bestads: So what drew you to the dark side ... directing? HL: I HAD ALL THE ATRIBUTES; SLIGHTLY PARANOID, UNSURE OF MYSELF, WITH NOT THAT GREAT COMINCATION SKILLS. bestads: Doing the gig ... no problem. Getting the gig ... hmmm. HL: ITS THE OTHER WAY ROUND ISNT IT? bestads: The only thing between you and a gold lion is ... (most scripts? The client? The process ...?) HL: BEEN THERE, DONE THAT. ITS OVERATED. bestads: Shoot days: The lifeblood? The drug? Or accelerated aging? HL: THEY ARE THE REASON I DO IT. bestads: The Pack Shot ... The devil incarnate? HL: WHATS A PACKSHOT? bestads: Whats your personal secret to managing all of the personalities involved in any one project? HL: SHOUTING bestads: Shoot with your mobile/ cell phone, edit & post FX on your lap top, output as quicktime, upload to net. Bingo. Now if we just dispense with the client! Wheres it all heading? At the end of the day ... HL: DONT ASK ME. IM NOT EVEN SURE HOW THE REMOTE WORKS  A tale worth telling! From Ogilvy Johannesburg & director Lourens Van Rensburg The commercial tells the tale of young Jack Michaelson, a cute little white boy who begins his music career as a member of the Michaelson Five, but breaks away to launch a solo career featuring multiple-platinum albums "Chiller" and "Good". But as the tale progresses, and young Jack becomes more famous, his skin takes on a darker tone. And as his skin darkens, so his character becomes hipper, cooler - more black. "The reverse tale perfectly captures Channel O's proposition of 'Get Back to Black'," says creative director on the project Fran Luckin. "Channel O is very much a channel that advocates getting back to your roots, and this commercial illustrates that in a memorable and entertaining manner," she adds. The commercial was directed by Lourens van Rensburg of Fresh Water Films in the style of an E! Entertainment special, complete with bimbo announcer and bad graphics. To view the spot (& credits) click .... HERE « First « Previous Next » Last » 1420 of 1424 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
