![]() |
Seen and noted![]() Comedy Central - they HAVE to be funny![]() ![]() The Eiffel Tower or the ..... ummm In this new Renault work from Publicis UK, comparisons are made between Britain & France to get across he point "twice the va va voom". All done with a light & cheeky tone. ![]() In new spots from Love Communications, people trade places according to their investment skills ... or lack of Client: Genesys Wealth Advisors Agency: Love Communications Agency Producer: David Steindl Art Director: Paul Hoyne Copywriter: Siimon Reynolds Creative Director: Siimon Reynolds Director: Darren Ashton Producer: Michael Carlton Bad news is easier to take when it's sung.![]() ![]() ![]() a series of amusing spots from McDonalds for their sponship of Australian Idol Art Director: Andrew Crocker, Charlie Cook, Misha McDonald Copywriter: Andrew Crocker, Charlie Cook, Misha McDonald Creative Director: Richard Selbourne Executive Creative Director: Garry Horner Agency Producer: Carlin Smith Director: Barney Catchlove Production compnay: Red Herring Virals ... well worth catching![]() Are viral agencies underrated? Sydney viral agency, LAVA communications, has completed a couple of good spots for Xbox that have had worldwide exposure, yet we've heard a few of the bigger agencies describe viral agencies as .... 'the viruses of ad agencies'. From inside the world of virals Steven Hirst, CD LAVA Communications, comments ... : "Some truth in that. Your mind has to work in some sick ways to succeed virally. Ultimately, however, we are creating what consumers actually want to see via branded entertainment, so are doing the best by the client and consumer. Communication mediums have evolved and so to must the message to achieve cut-through. The art of viral has become a proven science and one of the most cost effective marketing mediums ever. Virals are healthy and well worth catching!" ![]() CREDITS Agency: LAVA communications Production Company: LAVA communications Creatives: Darren Arbib, Steven Hirst Directors: Darren Arbib, Steven Hirst ![]() A couple of very nice new adverts from Mother London Go to the main page to see "Inquisitive Kid" The other in the series is "Gameshow" ... equally good. (Isn't that 3 weeks running for Mother London on the main page?) Not often you hear a good radio spot!![]() Don't use the wrong pen during exams! One of a series of nicely written radio ads for Bic pens. Agency: SMART Melbourne Writers: John Mescall, Rebecca Newman, Malcolm Chambers To listen to the spot click HERE ![]() ![]() Using the unexpected to get the message across. Nice. Product: Canadian Paraplegic Association (Charity) Title: Streaker Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (Creative Director / Art Director) Robert McDougall (Creative Director / Writer) Agency Producer: Angela Carroll Director: Jamie Way Prod. Co.: Millenium Country: Canada If you don't think the edit is important ....![]() It's all in the edit! "The Shining" - from a slightly different perspective. To view the spot click .... HERE ![]() A new Sheilas Wheels campaign is set in an Aussie Outback style ... except for the shielas that is. ![]() Director: Graham Rose Producer: Michael MacMillan Production Co: The Pink Film Company Client: esure Title: Sheilas Wheels Client Producer: Serena Freeman Creatives: Chris Wilkins/Sian Vickers The bestads "Choice" Award![]() Old news ... but a beautiful photo At the bestads awards a few months back in June, we awarded 6 international gold, 6 silver, plus a select few best Australasian Awards. All great work needless to say. However the one spot that seemed to slip though without enough recognition (although it has since done pretty well) was the L&P "Stubbies" TVC. Sadly it didn't transcend language & cultural gulfs but it was always a favourite of ours here at bestads. So we sent the very special "choooooiiiiice" award through to the lads at MT Group. ![]() With such an extensive selection of men to choose from, this is the place to try them on for size. Agency: WRC New Zealand Creative: Bobbie Mckay Creative Director: Nigel Corbett Director: Brian Challis / REPUBLIC Tea Tree Oil Anti Dandruff Shampoo - Indonesian style![]() A golf buggy drives across a grassy frame, collecting golf balls. As it passes through frame for the last time, it wipes on the Tea Tree Oil pack, followed by the Anti Dandruff Shampoo super. Simple! Client: Martha Tilaar Product: Tea Tree Oil Title: 'Golf Buggy' Agency: David Indonesia Production House: RT Films Director: Jeff Jaffers CD: Gary Caufield Writer: Gary Caufield Post: G1 Gritty new work from the Phillipines![]() "Doormat" - An edgey hard-hitting new spot from the Phillipines THE CAMPAIGN AIMS TO CREATE MASS PUBLIC AWARENESS OF THE PLIGHT OF FILIPINO DOMESTIC WORKERS ABROAD, ESPECIALLY WOMEN, WHO ARE VICTIMS OF VERBAL AND PHYSICAL ABUSES, RACISM AND DISCRIMINATION. Client TEODORA Production Company BREW PRODUCTIONS Guest comments from Publicis Conseil Paris![]() From Publicis Conseil, Paris, Copywriter Eric Helias and Art Director Charles Guillemant with some background to their new Renault Clio Film "Reincarnation". bestads: How did you come up with the idea? Was it in response to a specific part of the brief? E&C: This campaign sees the launch of the third generation of the Clio and to emphasize the rarity of this model's longevity we chose to focus on the cars' spirit. We imagined the Clio quite simply had everything you could ever dream of encapsulated in one car. Whatever its shape and size, the Clio has it all. We thought that using reincarnation was a new and amusing way to demonstrate this. bestads: The ghost cars all seem to be older groovy cars. How did you choose these? E&C: Cars that are no longer wanted or could be considered as dead would never look like brand new cars, and as you know, were not allowed to show recognisable models (except Renault, of course), so as a means of demonstrating our concept we opted for old fashioned, period cars. bestads: Great music track! How did you arrive at that? E&C: Having listened to tons and tons of tracks, we arrived at this old tune that gives an interesting dialogue between the modernity of the images and the infamous track of Marilyn Monroes. bestads: Shooting in & around Paris ... Tricky? E&C: In fact, the location was Budapest not Paris as we needed lots of different locations in one city, the shoot took about 11 days. bestads: Do you have to come up with an idea that will work across several languages ... An idea that travels? E&C: Yes, definitely, the idea should translate across all languages. It should certainly work internationally. ... according to Matthew Luke and John .....![]() Guest comments from John Kane, from Matthew Luke & John. A friend starts up a business selling sex toys no less. Now there has to be an opportunity to do some interesting work in that. Then he says that it's aimed at the girls, so it gets even better. So, together with Matt and Luke we spend a few months coming up with lads sex jokes. But our girlfriends didn't think they were funny because they were for lads. Then we thought, 'lets revoice the classic 80's porn movies, but this time for women'. That's it. So we got our hands on twelve movies by John T. Bone, rights included. From there we spent many nights at home fast forwarding porn movies looking for the edits without dangly bits while my partner kept saying 'Ew...what's he doing down there?' While we just kept saying to be quiet, it was work. A great excuse to watch porn if there ever was one. After that people in work were convinced every time they passed that we were on porn sites, when it was just an innocent edit in iMovie. And then to the voice-overs. Anybody who has seen 'Hercules Returns Live' will know why Troy and Sally were perfect. It was the best days fun we ever had in the studio. 'Omelette and spritzer' wins it for me. Credits: a recent viral email campaign produced in Australia by John Kane (ex. Head of Art, Leo Burnett Sydney) and his previous colleagues Luke Crethar and Matt Devine (now of The Glue Society Sydney). Drop in & we'll shoot you.New aids work ... "The Know Is Spreading"![]() ![]() ![]() "The Know Is Spreading" In this great new aids awareness spot from CP+B & Believe Media, a mural moves through an urban landscape. Nice track ... beautifully crafted ... simple message. However "the know" isn't spreading as fast as it could - they didn't send us an mpeg. Otherwise you could view it right HERE No advertising website is quite complete without mentioning Crispin, Porter+ Bogusky. We are now complete. ![]() ![]() Mars - a good strategy in a tricky category ... from AMV BBDO London Basically Mars makes suggestions for how to "make your day" In the first execution Different route we see a guy who ignores his normal commute to work seeing the same old sights and faces, day after day after day. Instead he takes a different route to work. The second execution, Overdress, we see a young woman dressing up for what looks like a night on the town but turns out to be a regular Monday at work. The spot suggests how nice it would be to feel as good about Monday morning as a night out .... Agency Producer: Abbie Ferrand Art Director: Chris Kelly Copywriter: Rob Webster Director: Jim Gilchrist Executive Creative Director: Paul Brazier Sprint: the "yes-man" re-invented![]() The yes-man concept continues The ads focus on how Ford product engineers are rarely in their offices and need to work where the cars are, whether engineers are with suppliers or in test labs. So their desk phones have been replaced with 8,000 Sprint walkie-talkie wireless phones so the engineers can communicate from wherever they are. By extending their workplace these employees can be more efficient, which is helping Ford to shorten the timeframe from concept to showroom. Real results speak for themselves, and the yes-man concept is a fun way to attract attention to those making a difference in their businesses by using Sprint to make virtually any place a workplace, said Jon Soto, co-executive creative director at Publicis & Hal Riney. Underwater filming to create a surreal look
MIDDLE EAST
October 11, 2005 22:24 (Edited: February 17, 2023 05:19)
![]() Impressive underwater SFX created by Golden Square for Intergum, the biggest chewing gum manufacturer in the Middle East. With Intergum launching a new brand of chewing gum, director Trevor Roberston wanted to represent the freshness of the new gum through an ethereal world centred on Turkeys Miss World, Azre Azil. The aim was to show Azre moving like a mermaid in water, whilst she actually appeared to be on dry land. To create a dreamlike world, where Azre could move with the fluidity and grace of a mermaid, Trevor enlisted Mike Valentine, one of the worlds leading underwater cameramen to film Azre in Pinewood Studios D Screen underwater tank. Shooting at high speed, Azre was captured performing underwater, with her hair and flowing clothes swirling around her. She was then composited on to a magical grotto background, moving like an illuminated mermaid. Title: . Chain Reaction Product:................... Neogum Production company: .. Quiet Storm Director: Trevor Robertson Producer: Kate Pirouet DOP: . Mike Valentine Agency: ... Y&R, Istanbul YOUNG GUNS AWARD DEADLINE LOOMS!!!![]() YOUNG GUNS AWARD DEADLINE LOOMS!!! The entry deadline for the 5th YoungGuns International Awards has been extended until Friday October 21st. The organisers have again this year put together a top line up of international judges, so make sure you get your work entered in time and judged by the best in the business. As for their upcoming events, the YoungGuns Forum is being held on Friday November 18th, with the winners & finalists exhibition and party on the following Friday, November 25th. For any questions regarding entry, you can email admin@ygaward.com or visit http://www.ygaward.com ![]() A cute new spot for Birds Eye features the pea car & a snappy tune. Creative Director: Rosie Arnold Copywriter: Matt Waller Art Director: Dave Monk Agency Producer: Jane Bessey Production Company: Hungry Man - London Director: Blue Source CREATIVE HOTSHOP OF THE YEAR 2006![]() THE AUSTRALIAN CREATIVE HOTSHOP OF THE YEAR 2006 AWARDS NOW INCLUDE FIVE CATEGORIES FOR: ** ADVERTISING ** DESIGN ** PRODUCTION ** POST PRODUCTION ** SOUND & MUSIC The "hottest" company in each category will be announced in February 2006, based on the creative quality and craftsmanship of their campaigns/projects/ideas in 2005, with special commendations for each state and category. Simply compile a selection of your best, most innovative work as a hardcopy print-out and (where applicable) a video/DVD. ENTRIES CLOSE 25 NOVEMBER 2005. Stylish new Lexus spot for Dentsu Canada via Bruce Dowad.![]() Stylish spot for Dentsu Canada via Bruce Dowad. LOS ANGELES, October 7, 2005 With his latest spot, Lexus Moments via Dentsu Canada, director Bruce Dowad of Bruce Dowad Associates, Los Angeles endeavored to create a visceral experience both surprising and iconic. The ad presents a series of poignant captured moments both stock and shot that are projected on what appears to be a screen. Throughout the spot, a voice-over describes life as a series of such moments. As the camera pulls back, we see the images arent being projected on the screen rather its the solid line of the road, and the breaks in the film arent being caused by the projector, they are being caused by the roads dividing lines. The spot ends with the Lexus motoring down the road of life headlong into the future. Lexus (Canada) - Moments Production Company: Bruce Dowad Associates/ LA Circle Productions/ Toronto Director: Bruce Dowad DP: Bojan Bazelli EP: Jessica Carlson (BDA), Karen Tameanko (Circle) Producer: Merrie Wasson Agency: Dentsu/ Toronto Creative Catalyst: Glen Hunt Art Director: Deborah Prenger Agency Producer: Amanda Loughran Patts creatives out the door
PEOPLE
October 11, 2005 01:29 (Edited: February 17, 2023 05:19)
![]() Patts creatives out the door SYDNEY: The creative director of George Patterson Sydney, Mark Dove, and his partner, senior writer Andy Flemming, have left the merged agency of George Patterson Y&R, and it is believed only one Patts creative remains at the new entity. The agency confirmed Dove is gone but would not reveal what changes have been made to the creative department ahead of a planned announcement, possibly next week. Publicis Mojo creative director Mike Stanford will replace Dove. At the time of WPPs takeover of The Communications Group and the merger of the two agencies in August, CEO Hamish McLennan claimed there would not be many staff redundancies as a result. "Both organisations are quite lean," he said. Story supplied by Australian CREATIVE magazine. Saatchi & Saatchi blitzes Caxtons
AWARD NEWS
October 11, 2005 01:26 (Edited: February 17, 2023 05:19)
![]() Saatchi & Saatchi blitzes Caxtons HAYMAN ISLAND: Saatchi & Saatchi was the standout winner at the 31st annual Caxton Awards held on the weekend, snaring seven gongs, as well as the renamed Quinlivan Black Award, all for its work on Toyota. Arnold and Marketforce picked up three gongs each, Young & Rubicam won two, while JWT, BMF, Perth-based Gatecrasher Advertising and Clemenger BBDO Sydney scored one gong each. Story supplied by Australian CREATIVE magazine. Not the usual approach to pension funds![]() There's a bit of a twist in this new work from US based Backyard for AMF pension funds (for Forsman & Bodenfors). TITLE: The planet ADVERTISER: AMF Pension PRODUCTION: COMPANYSocial Club PRODUCER: Magnus Theorin DIRECTOR: Jesper Ericstam PRODUCTION MANAGER: Henrik Lundqvist AGENCY: Forsman & Bodenfors PRODUCTION MANAGER: Anna Chantre COPY WRITER: Jacob Nelson ART DIRECTOR: Lotta Ågerup AGENCY PRODUCER: Magnus Kennhed Director Charlie Watson of Millennium Pictures shoots in Romania![]() Director Charlie Watson of Millennium Pictures recently completed a spot project for Rompetrol via Odyssey Communication/ Romania. Shot entirely on location, Addio A Cheyenne uses a series of vignettes to illustrate how the Romanian oil and gas conglomerate draws together consumers from all walks of life. Production Company: Millennium Pictures Director: Charlie Watson DP: Sebastian Wladyslaw Milaszewski EP: Jeanne Mattiusi Managing Director: Caroline Von Weyher Producer: Gabi Antal Abis Studio Agency: Odyssey Communication/ Romania CD(s): Valentin Suciu, Silviu Padurariu AD: Ana Tautu Copy: Silviu Padurariu Editorial: Abis Studio/ Romania Editor: Theo Penciu Telecine: Abis Studio/ Romania Colorist: Simona Cristea Post/Effects: Abis Studio/ Romania VFX/Inferno Artist(s): Stefan Cios, Petruta Panait Inside the producer's head. Tom Keramidas, VP/ Senior Producer,
This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads.
Amongst them ... Tom Keramidas, VP/ Senior Producer, Leo Burnett, Chicago. bestads: How do you choose directors? TK: I have a database with extensive notes on every director's reel I've screened. I input information about what they tend to shoot and how I feel about the work. When a new project comes up, my database gives me a good starting list of directors. bestads: Whats the usual process? Is there a better way? TK: I wish there was enough time for me to keep up with all the reels that keep coming in. I depend on sales reps to keep me updated. Most are a wonderful resource. bestads: Is there enough time in the day to watch all of the incoming reels? TK: No. But I've started watching them on long flights, especially when the movie sucks. bestads: Some producers call themselves creative wranglers. A bit harsh? TK: I prefer creative partners. bestads: The producer is always the last to leave the looooong post sessions. True or false? TK: True. I've been burned by assuming something will be handled too often. bestads: Caffeine management. Any tips? TK: grande 2 pump vanilla skim latte, twice a day. No more. bestads: Who are the main culprits for blowing out the budgets? TK: Cost controllers who need to get their pound of flesh out of an already tight bid. Budgets that are inadequate for the job right out of the gate. bestads: The secret of slashing a sizeable chunk of money off the budget ... TK: Music, animation and effects are often areas that have fewer "hard costs", and can be priced very aggressively if the supplier really wants the job. bestads: Does agency producing set you up for a career in the diplomatic corps? TK: Absolutely. Especially international productions. Inside the producer's head. Terry Slade-Baker, FCB NZ ... soon!![]() This week, we've put a series of questions to a few TV producers around the globe trying to get inside their heads. Amongst them ... Terry Slade-Baker, soon-to-be Head of TV, FCB New Zealand. BTW that's a picture of Terry's Husky. bestads: How do you choose directors? Whats the usual process? Is there a better way? TSB: Knowledge word of mouth a good network and the constant renewal of reels from old and new Directors, bestads: Is there enough time in the day to watch all of the incoming reels? TSB: No, but I guess you learn to skip through them quickly. bestads: Some producers call themselves creative wranglers. A bit harsh? TSB: Yes, a good producer needs to know and understand the creatives, they all focus on the idea, but with different priorities. Its my job to know what their individual priorities are and accommodate them as much as possible. bestads: The producer is always the last to leave the looooong post sessions. True or false? TSB: Yes, a creative producer can be invaluable during the post process but he/she is still the person responsible for detail, and getting it right means seeing it through to the end. We do not always have the luxury of time or money to wait and see it in the morning bestads: Caffeine management. Any tips? TSB: What my Mother always said everything in moderation bestads: Who are the main culprits for blowing out the budgets? TSB: Budgets should not get blown, if overspend is required a good producer will always get approval for it from client or head of agency, and only for good reasons. If a job goes to plan the budget should to. I refer to point 3 above as understanding the idea and what the creatives want should allow a producer to budget properly. bestads: The secret of slashing a sizeable chunk of money off the budget ... TSB: The client has to lose something he wants. bestads: Does agency producing set you up for a career in the diplomatic corps? TSB: Highly likely. ![]() New work for the Humpty Dumpty Foundation through DDB Sydney. A few words from Sean Ascroft, Head of TV, DDB Sydney: Driven by Paul Francis and his unstoppable team, the Humpty Dumpty Foundation has continued to tirelessly raise funds to purchase vital life-saving and pain-reducing equipment for the Children's ward at the Royal North Shore Hospital. If you wonder whether all the hard work is worth it, have a look at the children's ward at the Royal North Shore Hospital and all the smiling faces on the kids. To view the spot ( & credits) click .... HERE AMV BBDO (UK) ... Motivating people to read more![]() New work for BBC RAW through AMV BBDO London To encourage people to read more by showing how books can let you escape. We see a scene play out as someone is reading. However when they shut the book the scene changes instantly and we realise it was all in the book as we hear the line live more lives. Agency Producer: Ella Littlewood Art Director: Mike Nicholson/Jonathan John Copywriter: Mike Nicholson/Jonathan John Director: Paul Gay Executive Creative Director: Paul Brazier Production Company BBC Broadcast New work for Burger King Canada through Reginald Pike![]() New work for Burger King through Reginald Pike. A couple of very amusing spots have just been completed for BK Canada through Reginald Pike, for Communication Bleu Blanc Rouge. It looks like sitting down has become an imperative for eating BK burgers. Titles: Jackhammer, Lumberjack Client: Burger King Country: Canada Agency: Communication Bleu Blanc Rouge ![]() Creative Director: Gaétan Namouric Art Director: Laura Kim Copywriter: Mélanie Delisle Agency Producer: Normand Vaillancourt Director: Brian Lee Hughes Production Company: Cinélande / Reginald Pike Producer: Sylvie Dubé Director Of Photography: Jean-François Lord Executive Producer: Sylvie Dubé Transfer: Technicolor On-Line: Buzz Editor & Company: Graham Chrisholm & Quatre Zéro Un Bob Giraldi, Director @ GIRALDI![]() We've asked a few prominent directors a round of questions for our regular section "Inside Their Heads". Inside the head of ... Bob Giraldi, Director @ GIRALDI From writing and directing classic music videos Beat It, Love is a Battlefield, Hello, and Say, Say, Say, to helming landmark advertising campaigns for Pepsi-Cola (featuring Michael Jackson and Lionel Richie) and Miller Lite (featuring Rodney Dangerfield, Billy Martin, John Madden, and Bob Ueker), and the Broadway show spots for A Chorus Line, Dream Girls, Evita, and Phantom of the Opera, Bob Giraldi clearly has had a hand in shaping popular culture. bestads: SO WHAT DREW YOU TO THE DARK SIDE...DIRECTING? BG: It was so long ago, Ive almost forgotten as I remember, I was an art director in the early 70s at Jerry Della Feminas agency where the culture was far more relaxed, but cruder we all created amongst the drugs, war protests, card-playing, and tardiness I decided to direct. bestads: DOING THE GIG...NO PROBLEM. GETTING THE GIG...HMMMM. BG: Who says doing the gig is no problem? But youre right, getting the gig is far more complex phony phone calls, ghost-written treatments, executive producer hand-holding, insincere rep relationships undeliverable promises but, at the end of the day, the client is now the most underrated factor in who gets the gig. bestads: THE ONLY THING BETWEEN YOU AND A GOLD LION IS... BG: A very large ocean. bestads: SHOOT DAYS: THE LIFE BLOOD? THE DRUG? OR ACCELERATED AGING? BG: The shoot day is still the high. Sometimes I feel like Eli Manning getting ready to go to work and learn it all for the first time. Other times I come home feeling like Mike Tyson. bestads: THE PACK SHOT THE DEVIL INCARNATE? BG: I would have an opinion if I ever stayed on set to shoot one. bestads: WHATS YOUR PERSONAL SECRET TO MANAGING ALL THE PERSONALITIES INVOLVED IN ANY ONE SHOOT? BG: I cant really say if Im successful at it, but I know one attempt that didnt work. Years ago, when asked the same question by a national newspaper about working with Michael Jackson and Paul McCartney on the same set, I said; theres only room for one star on my set and thats the director. Needless to say what happened after that. bestads: SHOOT WITH YOUR MOBILE/CELL PHONE, EDIT & POST FX ON YOUR LAP TOP, OUTPUT AS QUICKTIME, UPLOAD TO NET. BINGO. NOW IF WE JUST DISPENSE WITH THE CLIENT! WHERES IT ALL HEADING? AT THE END OF THE DAY... BG: ...Im high as a kite on the new technology and challenges but to me, itll always remain a business where if you do quality, youll do quantity...but will never work the other way around. RUSHES CREATE A CINEMATIC 3D CITY FOR ACTION MAN![]() RUSHES CREATE A CINEMATIC 3D CITY FOR ACTION MAN Rushes have recently completed a fast paced, colourful commercial for Action Man, made exclusively for the cinema. The commercial is seen from the perspective of our dare devil hero as he drives and flies through the exciting fictional streets of Landmark city. On his journey, Action Man is almost thwarted by his arch enemy and accompanying evil henchmen. Title: Debrief Agency: DDB London Agency Producer: Lucy Westmore Director Kent Shively Post Facility: Rushes 3D: Angela Noble, Craig Travis, Nathan Walster, Stafford Lawrence, Charles Beglan Graphic Design: Matt Lawrenc Fire: Paul Wratten Rushes Producer: Danny Jones ![]() The new Mitsubishi "King of the Hill" spot from BBDO NY shows just how intimidating a 4x4 can be. I can't help wondering if you're allowed to mention "the police" when you're working with composer/ drummer Stewart Copeland? And what's the meaning of these dust patterns at the end of the spot .... ? ![]() Chief Creative Officer: David Lubars Exec. Creative Director: Bill Bruce Creative Director: Mark Wegwerth, Christopher Cole Copywriter: Mark Wegwerth Art Director: Christopher Cole Producer: Jeff Beverly Exec. Music Producer: Loren Parkins Production Company: HSI Director: Gerard de Thame Cinematographer: Dennis Crossan Producer: Fabian Daws Editing House: Nomad Editing Company, Inc Santa Monica Editor: John Murray VFX: Sight Effects VFX Artists: Gavin Malkovich, Jason Mortimor Sound Design: Francois Blaignon Music Company: Groove Addicts, Los Angeles Composer: Stewart Copeland ![]() O2 & VCCP Change Direction with Vaughn Arnell & Absolute O2s latest, Treats and I-Mode, continue to be beautifully art-directed but this time around they take a subtle turn. The usual production team has been shaken-up in order to add a new, more approachable feel to the brand. Pagans Vaughn Arnell and Absolutes David Smith (who cut the job as well as leading the VFX) form two significant elements of the shake-up. Agency: VCCP Creatives: Kieran & Veryan Agency Producer: Maggie Campbell PA: Sue Cook Production Company: Pagan Director: Vaughn Arnell Prod Co Producer: Adam Saward Oliver Maisey - Fastest in THE WORLD!![]() Oliver Maisey (ECD of FCB New Zealand) was THE FIRST to use our on-line submissions page ... minutes after it went live. He went on to say ..... "canteen is a charity that helps and supports young people living with cancer. each year they sell bandanas to raise money. we remade this classic muppet skit, replacing 'manamanah' with 'bandanana' " Client: Canteen Agency: FCB New Zealand Executive Creative Director: Oliver Maisey Art Director: Dave Brady Copywriter: Hayley Brunt Agency Producer: Michelle Delaney Director/ DOP: Daryl Ward Producer: Matt Noonan Prod Co: Curious Film CURIOUS Producers Note: Thank you to the agency for making the impossible happen and also to TK & Mark at Bob Industries. Without TK's help we could not have done the spot to the level we were able to, and Mark made it happen by giving us an awesome team! Guest comments from Mother London (for Orange "Rio")![]() Some background from the creatives, Gustavo and Augusto, Mother London We had to come up with a story that could represent all the great things that can happen when technology is switched on. I was still living in Brazil in 97 when that happened and I saw Renato dancing for the first time in my TV at home. It was amazing to see how such a small gesture completely changed a guy's life for better. In a way his story managed to raise all the street cleaners' self esteem in Brazil. It made their profession more respected. I told Renato's story to my partner Augusto and we thought it would be great to make a film about that. The nicest thing about this film is that we managed to use the REAL Renato to do it. It was very important to have the real guy in the ad. First because it made all the scenes a bit more believable, especially the Carnival one. And second because it kind of makes the film the next step on Renato's story. He became very famous in Brazil, and now is becoming famous in England as well. So in a way technology and the means of communication are still helping to spread his story. « First « Previous Next » Last » 1444 of 1445 |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feedVisit Campaign Brief for Australian creativeadvertising news |
![]() |