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Seen and noted

TQM Insurance Broker: Frank Talk

 TV   THAILAND    October 11, 2018 11:43 (Edited: October 11, 2018 22:43)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3acc7_0000.png&width=200Leo Burnett Bangkok has released a new humorous campaign for Thailand insurance brokers TQM. TQM is the largest and oldest insurance broker in Thailand, however most people today don't trust brokers. So, 'trust' became the most important aspect TQM needed to address, especially when the company's primary sales channel is through telephone sales. People usually reject calls from telephone sales calls, so this communication had to reduce this bias. In addition, because people don't trust advertising, Leo Burnett Bangkok decided to use an anti-advertising approach for this campaign by revealing all the facts that people want to know with our "Frank Talk" online ad. The campaign stars one of TQM's real employees who talks openly about who TQM is and what he is here to sell. Through honesty he tells the audience about what his company can do to help them. The aim is to leave consumers with the feeling that TQM is a group of real people trying to do their best, to provide good services and the best benefits to their customers.

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Heineken H41: A Wild Lager Story

 WEB FILM   USA    October 10, 2018 17:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd5e00_0000.png&width=200Heineken has launched a short film to unveil its revolutionary discovery for lager brewing that has resulted in new ‘wild lager’ beer brand - H41. Shot in Patagonia by Emmy-award-winning production company, Evolve Studio, ‘A Wild Lager Story’, reveals how the discovery of a new yeast strain, has led to the creation of a lager recipe that would have previously been impossible.

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International Rescue Committee: Our Future Under Fire

 TV   UK    October 10, 2018 17:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5a4c1_0000.png&width=200The International Rescue Committee and UNIT9 Films Director Cole Paviour have partnered with Project Everyone and Richard Curtis—renowned filmmaker and advocate for the sustainable development goals set by the United Nations—to create a short film that explains how world leaders can turn the tables on extreme poverty, injustice and climate change. In 2015, world leaders agreed to1 7 goals, as referenced by the 17 tables in the film, for a better world by 2030. These goals have the power to end poverty, fight inequality and stop climate change. Guided by the goals, it is now up to all of us, governments,businesses, civil society and the general public to work together to build abetter future for everyone.

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Ikea: Shine

 TV   SPAIN    October 10, 2018 17:02 (Edited: October 11, 2018 04:02)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/87dea_0000.png&width=200Blur and Rebolucion have co-produced the latest campaign for IKEA Spain, alongside McCann & MRM/McCann. The campaign consists of two 50" spots directed by Oscar-winning Armando Bo & Mike Usandivaras. As with IKEA's previous campaigns, the living room within a home acts as the main set, and is supported by the claim that “IKEA fits everywhere”.

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Goldman Sachs: When a Woman Leads

 TV   USA    October 10, 2018 16:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb4ab1_0000.png&width=200Goldman Sachs revealed a new advertising campaign aimed at raising awareness of the firm’s signature philanthropic initiative, 10,000 Women, which supports female entrepreneurs in emerging markets around the world through access to business education, networking, and capital. The print and digital components of the campaign feature CEO-style portraiture—oil paintings in gilded gold frames—of several of the 10,000 women graduates.
Agency: Forsman & Bodenfors, New York

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Bankwest: 'Brenton'

 TV   AUSTRALIA    October 10, 2018 16:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5a454.png&width=200Bespoke WPP AUNZ agency, Union, has helped Bankwest launch their new brand platform, Bank Less. It's a response to Australia's increasingly homogenised banking sector and directly addresses how people feel about banks in general. Because no one wants more bank in their life - they just want their bank to be fair, simple and transparent. Not just an advertising campaign, Bank Less is a philosophy that Bankwest is already living through initiatives, products and ways of working.

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Kia Motors: King James Edition

 TV   USA    October 10, 2018 16:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57f96_0000.png&width=200KIA Motors teamed up with LeBron James' digital platform, UNINITERRUPTED, to create a distinctly stylised spot teasing the custom "King James Edition" Stinger GT. Directed by UNINTERRUPTED's VP and Head of Programming, Robert Alexander, and edited by Neat Edit's Freddie DeLaVega, the spot uses raw and gritty visuals along with an impactful yet realistic sound design to marry the process of a LeBron James workout with the crafting of this unique car.

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SickKids Foundation: Join Your Crew

 TV   CANADA    October 10, 2018 16:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6f71_0001.png&width=200Toronto’s SickKids hospital is calling on all of the city’s ‘crews’ to rally behind this new campaign by Cossette. The aim of the campaign is to raise $1.3 billion for a new hospital. The central point of the campaign is a two-minute spot, produced by Scouts Honour, as part of the foundation’s award-winning ‘VS’ platform. It features actor Colm Feore calling on people to find their “crews” - “cyclists”, “dog people”, “fashionistas”, “cosplayers” and more - in order to help raise the needed funds. The idea is focused on recognising niche tribes and encouraging them to band together with one aim.

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Sky VIP: Team VIP

 TV   UK    October 10, 2018 16:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72b59_0000.png&width=200Brothers and Sisters has created Team VIP, a crack squad of Sky “special agents” on a mission to reward the brand’s loyal customers. An all-action team of celebrities, including Emilia Fox, Idris Elba, Freddy Flintoff, Jamie Redknapp and joining soon, Sue Perkins, travel far and wide to find Sky’s customers and reward them with gifts to thank them for their loyalty.

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Sky Q: The Best TV, All in One Place

 TV   UK    October 10, 2018 16:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fce1b0_0000.png&width=200Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland.

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Globe Telecom: Thank You

 TV   PHILIPPINES    October 10, 2018 16:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb57a4_0000.png&width=200Globe Telecom recently spearheaded a campaign for National Teachers’ Month, celebrating the unwavering passion of all our teachers. The campaign launched with a film developed by J. Walter Thompson Philippines, produced by Artillerie Media and directed by AF Benaza. It centered on the insight that many teachers still have to work with broken down and near-obsolete teaching tools every day.

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ZERO - The End of Prostate Cancer: Mike Rowe's Prostate Exam

 WEB FILM   USA    October 10, 2018 16:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fda2b8_0000.png&width=200Ad agency Erich & Kallman has created a two-minute, 10-second public service announcement in which TV personality Mike Rowe gets an actual prostate exam from his real doctor on camera—and we’re not talking about a blood test. The spot will run on social media beginning Oct. 10. E&K worked with ZERO - The End of Prostate Cancer, a non-profit organization dedicated to prostate cancer education, testing, patient support, research and advocacy, on the spot. The unique PSA will live on YouTube and will be shared by ZERO as well as by Rowe, who has millions of social media followers. No media buy is scheduled. E&K came up with the idea and contacted the spot’s director, Andrew Laurich, who is a friend of Rowe’s, who was willing and eager to participate because his good friend had recently undergone treatment for prostate cancer.

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Missouri Lottery: Cause an Effect

 TV   USA    October 10, 2018 16:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54f06_0000.png&width=200Johnny Kelly’s typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems. The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar.
Agency: Barkley

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Flower Council of Holland: We Need More Flowers

 TV   NETHERLANDS    October 10, 2018 16:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6366a_0000.png&width=200The Flower Council of Holland and Amsterdam creative agency 180 Kingsday present a new TV and online campaign, reminding people why we need more flowers. ‘We Need More Flowers’ celebrates the wonderful, magical and incredibly diverse effects that flowers have on people. It’s a powerful ode to flowers, and a rallying cry for a life lived to the fullest. The new campaign theme digs beyond the surface of flowers’ beauty by emphasizing how they work their magic in all moments that make life meaningful.

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Barbie: The Dream Gap Project

 TV   USA    October 10, 2018 16:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57804_0000.png&width=200Barbie has announced "The Dream Gap Project," a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential. Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the world. Girls’ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through "The Dream Gap Project."
Agency: BBDO, San Francisco

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Peugeot 508: The Score

 TV   FRANCE    October 10, 2018 16:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3444f_0000.png&width=200The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance.
BETC Paris called on RIOPY, a composer and pianist, known for his work on Oscar-winning Hollywood productions such as “The Danish Girl” and “The shape of water”. Together they have taken up a unique challenge: to compose the first piano piece written to be interpreted by a car, on the largest score in the world.

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Ven Amsterdam: The Happiest Art

 WEB FILM   NETHERLANDS    October 10, 2018 16:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F74e6d_0000.png&width=200The Brave New Now and Ven Amsterdam are today revealing a unique, ambitious
artwork, specifically designed to evoke feelings of happiness from those who view it.
‘The Happiest Art’ is an epic 60m long and 2m high artwork and is hanging in a specifically built exhibition space at Ven on the A10 at Sloterdijk. One of the busiest commuter routes in and out of Amsterdam.


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Carlsberg: Unfiltered

 PRINT   UK    October 10, 2018 16:22
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_97740_Unfiltered2.jpg&width=200Fold7 delivers its first global work for Carlsberg following the agency’s expanded remit. The campaign promotes the new premium ‘Unfiltered’ offering. The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. The campaign will see a more rugged Mikkelsen exhibit the progressive, straightforward and honest qualities that represent a more ‘Unfiltered’ outlook. The work reflects the characteristics of the new brew and suggests another explanation for why Carlsberg is probably the best beer in the world. Directed by Blink's Martin Krejci, the shoot involved a team of puppeteers who manipulated Mikkelsen’s transformation from neat to rugged through sophisticatedly assembled wires and threads. A conscious decision was made to keep CGI to a minimum in order to stay true to the craft message of the new brew.

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PTA: Misjudged By This Much

 OUTDOOR   AUSTRALIA    October 10, 2018 16:18
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_97731_PTA.jpg&width=200Gatecrasher Advertising, Perth have created this ad for the Public Transport Authority

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International Coffee Day: #THANKS4THECOFFEE

 INTERACTIVE   ITALY    October 10, 2018 16:14 (Edited: October 11, 2018 03:14)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97738_Screen Shot 2018-10-10 at 1.47.13 PM.png&width=200illycaffè, a global leader in the high quality coffee segment, brings its #THANKS4THECOFFEE initiative to life today to recognise International Coffee Day, as designated by the ICO (International Coffee Organization) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #THANKS4THECOFFEE, which strives to forge deeper connections among consumers and those working in the first, and most critical, link in the production chain: the world’s coffee farmers.

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National Geographic: Free Solo 360

 INTERACTIVE   USA    October 10, 2018 16:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5c2f8_0000.png&width=200Framestore and National Geographic Documentary Films have announced the premiere of 'Free Solo 360°' which debuted September 21st at the 2018 Los Angeles Film Festival. The short film, created in partnership with award-winning filmmakers E. Chai Vasarhelyi and Jimmy Chin, who directed the critically acclaimed feature documentary Free Solo (currently in theatres), captures the experience of free soloist climber Alex Honnold as he prepares to achieve his lifelong dream: climbing the face of the world’s most famous rock... the 3,200-foot El Capitan in Yosemite National Park… without a rope!

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Nothing Bundt Cakes: Entries WebSlider

 TV & INTERACTIVE   USA    October 10, 2018 16:08 (Edited: October 11, 2018 03:08)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97701_3HMBundtEntriesFBWebslider.jpg&width=200In the activation stage of this campaign, communities were asked, via email and paid Facebook video and banners, who is your greatest "joy giver"? Over 1100 different people were nominated by their friends and co-workers for the chance to have Nothing Bundt Cakes host them an elaborate surprise party. Two were chosen and their parties filmed. In the campaign's branding stage, the resulting 2:00 videos were distributed, via paid Facebook, to a target audience of women 25 - 55, especially "thoughtful gift-givers." The unstated campaign message is "cakes are communal joy."
Agency: 3Headed Monster

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Hilton Plumbing + Electrical: Dave

 RADIO   AUSTRALIA    October 10, 2018 16:05
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200In an industry where the customer experience starts with a problem and feels out of control, this radio campaign aims to position Hilton Plumbing and Electrical as the mate you have always wanted in your times of need. Agency: Breadbox Marketing & PR

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AMI - Advanced Medical Institute: Opera House

 RADIO   AUSTRALIA    October 10, 2018 16:02
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200With all the furore surrounding advertising on the sails of Sydney's iconic Opera House, I saw a meme - and in that meme online, I saw an opportunity. An opportunity to integrate one of Australian radios best known clients into the one of the nations most triggering news stories. A strike while the iron is hot moment, if ever there was one. Relevance is key on air.
Agency: The Studio @ SCA

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Carling Black Label: Be a Man

 TV   SOUTH AFRICA    October 09, 2018 21:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf1f7.png&width=200Carling Black Label’s new spot, directed by Ian Gabriel, challenges men to rethink toxic notions of masculinity and interrogates the question, “What does it mean to be a man?” The campaign calls out gender disparity, violence and rejection of ‘the other’, and boldly embraces intersectionality and positive identity politics. Agency: Ogilvy, Cape Town

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Germany Trade & Invest: Germany Works

 TV   GERMANY    October 09, 2018 21:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F41feb_0000.png&width=200For customers of Germany Trade & Invest (GTAI), Serviceplan Public Opinion has developed a global Germany campaign with Mediaplus Berlin. The aim of 'Germany Works.' is to attract international companies to Germany as a business location. The cross-sector campaign is now on air and can be used by all location marketing partners in Germany. It focuses on a digital content platform and a 3D animated campaign film with production by Parasol Island. The core message for international companies and partners is 'Germany Works.': The German economy is performing really well. This message is conveyed by an ambitious 3D-animated film, depicting an engine driven by the perfect synthesis of a variety of different location benefits such as quality of life, stability, infrastructure, domestic market and qualifications.

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SyFy Wire: Fangrrls Dream Casting

 WEB FILM   USA    October 09, 2018 21:38 (Edited: October 10, 2018 08:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ba37f_0000.png&width=200SYFY knows Comic Con is a fan thing, so who better to help them cover it than the superfans at New York’s content creation agency Black Spot? SYFY and Black Spot headed to New York Comic Con this past weekend, marking an expansion of their Comic Con collaboration. Together, SYFY and Black Spot partnered to bring the SYFY voice and point of view through its NYCC coverage, topical news hits, and editorial coverage. Their goal? Growing and expanding the type of coverage and commentary SYFY WIRE is producing. The amplification gave fans the extra insight they crave into what’s happening at NYCC, a four-day phenomenon dedicated to fans of comic books, graphics novels, video games, anime, movies, television, and more, with celebrity appearances, panels, and sneak previews of the year’s biggest pop culture, entertainment events.

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Berlei: Touch Myself

 TV   AUSTRALIA    October 09, 2018 21:31 (Edited: October 10, 2018 08:31)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0239d.png&width=200In a world first, sporting superstar Serena Williams recorded an emotive version of breast cancer awareness anthem 'I Touch Myself', as part of an inspirational campaign developed by J. Walter Thompson Sydney, in partnership with Berlei. The ad was launched to coincide with International Breast Cancer Awareness Month (October 2018). Serena's first-ever foray into recorded singing was used across multiple channels in a wide-ranging awareness campaign urging women to 'touch themselves' as the best way to stay on top of their breast health. Serena's 1min20' version of the song spearheaded the new campaign activity via her social channels with a music video directed by Daniel Askill, the Grammy-nominated director of Sia's Chandelier. A 60' version was also developed for TV.

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Volkswagen: Candle

 TV   GERMANY    October 09, 2018 21:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffdc6f_0002.png&width=200If you are looking to buy a used car, the Volkswagen Safe Deals are your best bet.
Service cars not older than 24 months, with only 1 previous owner, thoroughly checked and double checked in 96 key points, and with up to 5 years warranty.
Next to this, everything else seems a bit too risky. Agency: DDB, Berlin

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Volkswagen Amarok: Too Powerful for TV

 TV   AUSTRALIA    October 09, 2018 21:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdc188.png&width=200What if you had the ability to create the most powerful ute ad ever seen, but weren't allowed to show it? That's the idea behind Volkswagen's new campaign for the Amarok V6, the most powerful ute in its class, via DDB Sydney. 'Too Powerful for TV', the latest instalment in the Amarok series, tells the story of the most epic ute ad never quite made - complete with a British prima donna director, austere safety officer, and a raft of clever ways to showcase what Aussie car manufacturers have struggled to for years.'

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Kopari: The Truth Stinks

 WEB FILM   USA    October 09, 2018 21:01 (Edited: October 10, 2018 08:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cce5c_0000.png&width=200Creative agency Humanaut is launching “The Truth Stinks,” an irreverent new campaign for Kopari, a coconut-based deodorant that takes on traditional products containing aluminum. Humanaut created two 30-second cuts of the ad along with a minute-long version that airs online and on TV channels including: Bravo, E!, Heartland, IFC, Ion Life, OWN, Oxygen, We TV.

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Telecine Network: Cinema Seat

 TV   BRASIL    October 09, 2018 20:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F507e7_0000.png&width=200How far can the movies take you? That was the question Telecine asked itself to produce a film that encourage its audience to go to the movies. In this surreal animation, the cinema seat is our protagonist. Just sit and enjoy the ride.

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AIB: Belief is Everywhere

 TV   IRELAND    October 09, 2018 20:51 (Edited: October 10, 2018 07:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/43727.png&width=200
Dublin, Monday 8th October 2018 – Today, ROTHCO | Accenture Interactive and Allied Irish Bank (AIB) release a new campaign, ‘Belief Is Everywhere’. The integrated campaign led by a 60-second TVC directed by Academy’s Si&Ad, looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage.
The campaign will air on TV and will run on print, VOD and Social.


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Hunter's: Nothing's too hot for Hunter's

 TV   SOUTH AFRICA    October 09, 2018 20:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F21e4e_0000.png&width=200This TVC captures the essence of what Hunter’s Cider is about, the ultimate refreshment. No matter how hot things get, you won’t even break a sweat with a refreshing Hunter’s in your hand. Net#work BBDO, Johannesburg

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Volvo: Trolley IQ

 WEB FILM   AUSTRALIA    October 09, 2018 20:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0768d_0000.png&width=200At Volvo, we know there’s no innovation that’s ever too small. So, we applied our Omtanke approach to this everyday object, a shopping trolley, and made it as effortless as parking a Volvo. The technology behind Trolley iQ was inspired by Pilot Assist, Park Assist & Auto-braking. Agency: whiteGREY

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TalkTalk: Fairer Broadband For Everyone

 PRINT   UK    October 09, 2018 20:44
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FOct%2Ftn_97675_Fairer+Broadband+For+Everyone.jpg&width=200TalkTalk will today take over some of the UK’s most iconic digital out-of-home sites with a disruptive new campaign from The&Partnership, ‘Fairer Broadband for Everyone’ – celebrating the many and varied tribes that make up the British population and how they use the internet. Following on from TalkTalk’s award-winning 2016 campaign ‘This Stuff Matters’, also from The&Partnership, the campaign will mark the evolution of the creative strategy for the broadband provider, moving the brand on from putting one real family at the heart of its creative communications. ‘Fairer Broadband for Everyone’ aims to illustrate and celebrate the infinite number of tribes that make up the British population – from gamers to house movers to young families to home exercisers, flat-sharers, selfie-takers and boxset bingers – highlighting how the internet enables those tribes.

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easyJet: A Carefully Reflected Billboard

 OUTDOOR   FRANCE    October 09, 2018 20:37 (Edited: October 10, 2018 07:37)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_97681_A Carefully Reflected Billboard.jpg&width=200As the second largest city in France to host the most classified monuments, Bordeaux is undoubtedly one of the must-see tourist destinations in France. Its water mirror – in which are reflected the “Place de la Bourse” and the city docks – is the largest in the world. A place appreciated for its immensity, its fountains and its mysterious fog by both the “Bordelais” and tourists alike. With over 30 destinations from Bordeaux, easyJet decided to recall its promise of escape by playing with the urban landscape of the city. An immense outdoor canvas installed on the “Place de la Bourse”, illegible at first glance with its backward writing, suddenly makes sense when you contemplate the 3000m2 water mirror… A true dreamlike invitation to travel. A contest will be launched on the company’s social networks to mark the occasion. Internet users will be invited to take a photo and share the canvas with the #UpsideTown hashtag. Whoever takes the most beautiful picture, will win a return for 2 people to the destination of their choice. Visit the mirror of water to admire the display which will remain in place throughout the month of October.
Agency: Buzzman, Paris

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BreezoMeter: Clean Air Bear

 AMBIENT   UK    October 09, 2018 20:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3bbb5_0000.png&width=200McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.

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Lazada: Invisible Mall

 INTERACTIVE   PHILIPPINES    October 09, 2018 20:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9279e_0001.png&width=200Over 70 million items from about 10,000 brands – all fitted inside this ‘new’ mall. The internet just went crazy when rumors circulated that it will be built overnight. But how is that even possible? Will it have underground passageways? Will it be 70 stories tall? Will it be in Metro Manila? Just how? Lazada ended everyone’s wait on August 31 after unveiling what could be the world’s first ever invisible mall – the LazMall. And it did not disappoint. It was without any physical building structure, making it not only invisible but also the biggest and smallest mall to ever exist. So how could you enjoy such a unique mall? Well… just by opening your phone. All you ever wanted could become yours with just one tap on the Lazada app.
Agency: Publicis JimenezBasic, Manila

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Kitchen Craftsmen: Gordon

 RADIO   AUSTRALIA    October 09, 2018 19:54
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Your cooking might not impress Gordon Ramsay, but your Kitchen Craftsmen kitchen will.
Agency: NOVA Entertainment

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