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Seen and noted
 For Motherâs Day, we wanted to do something a little different for our client, Arhtor Pharmacy. A tribute to all the flower-lovers out there who break into a sneeze just thinking about pollen.The twist? We used AI to keep the beauty of blossom season alive, without the itchy eyes, runny noses, or awkward antihistamine handoffs.VIEW THE AD  IKI FRESH â "Feel Joyful" Car Freshener SeriesThis playful poster campaign transforms the daily drive into a delightful escape. By pairing our signature IKI Fresh fragrancesâRelaxing Lavender, Refreshing Camphor, and Sea Aquaâwith adorable animated car hangers, weâve brought emotion and character into the category of car fresheners. VIEW THE 3 ADS  IKEAâs new flagship store, at 214 Oxford Street spans three floors and 5,800 square metres, offering 6,000 products, with 3,500 available for immediate takeaway.To announce IKEAs arrival on the UKs most iconic high street, we positioned the FRAKTA bag as the ultimate shopping bag, positioning it as âone bag to rule them all.â When on an Oxford Street spree, the first thing we all do is to transfer our smaller bags to the biggest and most robust one. And thereâs no bag better for the job. This is epitomised in our OOH campaign, shot by Marloes Haarmans, where we see FRAKTA bags holding various hauls of Oxford Street shopping, from high-end boutiques, to sneaker stores. VIEW 3 OUTDOORS  V Energy launches V Riise â a new drink powered by innovative slow-release technology that delivers consistent, sustained energy throughout the day. To bring this benefit to life, the campaign visualises the unique feeling of slow-release energy â a flow state that lets you glide through your day with ease. Focused and fully switched on.Ready, set⦠flow. VIEW THE SPOT Mountain Dew: Fighter Gaming is a saturated and expensive space to enter in any market, especially the Philippines, with one of the fastest growing mobile gaming communities in the world.VIEW THE 3 SPOTS Lesser Evil: Renovate Your Pantry LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed and sustainable snacks more accessible to everyone, is excited to announce the launch of its new âRenovate Your Pantryâ campaign. This initiative aims to inspire snackers to upgrade their pantries with clean, wholesome snacks that taste good, feel good, and do good - all without compromise.VIEW THE SPOT Finlandia: It's Soooo Fine Embracing Finnish Kookiness and Joyful MomentsThe âItâs Soooo Fineâ campaign embodies the Finnish spirit of enjoying life without taking things too seriously. The campaign offers to consumers a chance to indulge in pleasure without pressure.A Toast to the âSo Fineâ MindsetThe campaignâs rallying cry, âItâs Soooo Fineâ is more than a slogan. VIEW THE 2 SPOTS VIEW THE 3 ADS  For Motherâs Day, we created a film that tells the story of postpartum depression through a subtle but powerful visual device: in every scene, the baby unintentionally blocks the motherâs face. This metaphor reflects how 1 in 8 mothers feel invisible after giving birth. The spot ends with an invitation to seek psychological supportâbecause sometimes, even in the happiest moments, a mother can feel unseen.VIEW THE SPOT  Appleâs latest film, âA Gift for Momâ, celebrate families on Motherâs Day and demonstrates how spatial video capture on iPhone and playback on Apple Vision Pro offers a new way to preserve and revisit lifeâs precious moments. The short film from TBWAMedia Arts Lab, LA and PRETTYBIRD director Goh Iromoto features parents Khulan (koo-lahn) and Sam Baasanjav (bah-sahn-jav). The film follows Sam who captured the first year of their new-born's life in spatial video on iPhone. VIEW THE SPOT  Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance. The campaign is a follow-up to BBH Singaporeâs global launch campaign for the Galaxy S25 Ultra in January. The series of three films presents relatable scenarios where the Galaxy S25 Ultra's AI capabilities shine f- rom cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25âs conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.VIEW THE 3 SPOTS  How does love make you feel? How young do you feel when you fall in love?Love knows no age. And yet, many believe that at some point, we should stop falling in love, stop starting over, stop dreaming. But life has other plans.VIEW THE SPOT  A tribute to all the construction workers who leave a mark in Colombia with their hard work, but often are in the background of the projects.VIEW THE AD  Being a mom is having a constant, tireless love that never stops. But who remembers that mom also needs to rest? At Ziyaz, we asked ourselves this question this Motherâs Day, and as a brand, we decided to highlight what it means to be a mom in a unique way, only possible for a brand that specializes in providing rest. This is how "Love without pause" was born. A campaign that captures, as a form of gratitude, that moment when mom collapses from exhaustion after all the love she gives us.VIEW THE AD  This Motherâs Day, at Jeep, we set out to celebrate one of the greatest truths:"Mom is always there."Because no matter if everything around her turns into chaos, mom is always there, accompanying her child on every adventure with a smile. Sheâs willing to get dirty, let things break, or let everything turn into a mess, as long as her little one can explore and discover the world in their own way. VIEW THE 4 ADS  To demonstrate just how quiet LGâs Inverter DirectDrive technology really is, we created a series of print ads placing the washing machine in the most unlikely - even absurd - locations for such a product. A library, a yoga class, and a newborn nursery. Spaces where silence isnât optional... itâs a rule!VIEW THE 3 ADS  In Peru, Mother's Day is celebrated on the second Sunday of May, a day that goes far beyond gifts or flowers. It's a day to recognize those who have been there since the beginning of our dreams. Those who picked us up after each fall. Those who believed in us, even before we did.VIEW THE 2 ADS  Before we learned to walk, talk or even understand the world, Mom had already chosen us as her co-pilot. On that first great journey of giving birth, we were the ones who accompanied her in the side seat, our hearts beating to the same rhythm.VIEW THE AD Jeep : Backpack It's Mother's Day this Sunday and neither a cross nor rude word will be spoken, implied nor rhymed with. Which is only right and proper. As, of course, is treating Mum to a delicious lunch, after a well overdue sleep in. And no prizes for guessing what Mother Duck might have as regards a prandial predilection. It must be Luv, n'est-ce pas?PLAY THE SPOT White Ribbon Australia works to help prevent men's violence against women, starting with primary prevention and positive advice for Aussie men and boys. Our research and community engagement showed that many men feel helpless or demonised by much of the cultural messaging around men's behaviour and societal expectations, and don't feel that they have the 'right' to help change the behaviour of their peers. So we've been on a mission of listening and building better tools and advice for men of all ages,PLAY THE 3 SPOTS  In a market crowded with electric vehicles promising the future, we carved out a unique position for the all-new Hyundai IONIQ 9: the EV with space that actually matters.VIEW THE SPOT  A motherâs love is shown through the smallest gestures.A natural, almost unconscious instinct that appears every time her children need somethingâwhether itâs to clean a scraped knee, wipe a messy little face, or fix a stray hair before an important moment.And in many of those moments, moms do something uniquely theirs: they lick their fingers to care more tenderly for their loved ones.VIEW THE 3 SPOTS  Developed in partnership with creative agency Bakery, the campaign breaks from category conventions. Instead of leaning into traditional health-forward messaging, the work treats milk with the same reverence typically reserved for fine wine. The result is a playful, sophisticated reframe of what flavoured milk can be. The launch includes three comical 15-second spots that present Promised Land Dairy milk as a refined, decadent beverage -VIEW THE 3 SPOTS  Summon the strength of Brawny 3-Ply Paper Towels. The only 3-Ply Premium Paper Towel. They are stronger, more absorbent, and more durable than Bounty Paper Towels. Call on Brawny Paper Towels to help take on whatever messes life throws your way.VIEW THE 2 SPOTS  100% Canadian, freshly cracked scrambled eggs â the Ryan Reynolds way, in a loaded box or wrap. Only at Tims!VIEW THE SPOT  The short film and communications campaign âThe Keys to the Freedomâ directed by Wim Wenders and created by Scholz & Friends Berlin celebrates the 80th anniversary of Victory in Europe Day (VE Day). The film, produced for the German Federal Foreign Office, explains the peace talks that resulted in the end of the Second World War. Amid the 80th anniversary of the end of the Second World War and current peace talks regarding the Russia-Ukraine War, Wim Wenders takes the viewer on a personal journey revisiting a small school in Reims, France where the peace negotiations for the Second World War took place.VIEW THE SPOT  42 Branded announces the release of Katie Burdonâs mini short film, 'What Makes You Feel Sexy.' This thought-provoking project delves into the nuances of self-expression, confidence, and allure while celebrating the diverse perspectives of femininity in todayâs society. With a keen eye for storytelling and an innovative approach to visual aesthetics, Burdon explores what it truly means to feel sexy in a world often obsessed with conventional beauty standards. VIEW THE SPOT  For Motherâs Day, we showed a family portrait where the babyâs face unintentionally covers the motherâs. A visual metaphor for how 1 in 8 mothers feel invisible after giving birth due to postpartum depression. Through this simple, familiar moment, we highlighted an often overlooked emotional reality and encouraged mothers to seek psychological support.VIEW THE AD  For Motherâs Day, Bagovit Facial launches a graphic campaign that pays tribute to the purest and most protective kind of love: a motherâs. The visual shows a woman gently kissing her daughter, a gesture that captures the constant and selfless care only a mom can give. With the message âProud to care for your skin. Even though she always did it better,â Bagovit Facial acknowledges that while its mission is to protect and nourish skin every day, thereâs a kind of care no cream can replaceâa motherâs touch. An emotional campaign that blends science, tenderness, and gratitude.VIEW THE 3 ADS  They always want to sell us something. Luxury, adventure, freedom. Whatever. But what not many people realize is that those things cost more than you expect. How do you pay for them? Almost always by working harder than expected. With overtime. The classic way that forces you to stay at work until long hours at night to be able to enjoy something, that even if it costs you to pay for it, we also recommend that you are awake when it's time to enjoy it.VIEW THE AD  Much has been said about thinking outside the box. But do we truly understand the box? Panamericana positions itself as The School of Ideas â a space that nurtures not only technical and sensory development but also the full creative potential of each individual. To reinforce this positioning, Grey Brazil has created the campaign âBoxesâ, which invites the public to reflect on the boundaries that surround us when we talk about creativity.VIEW THE 5 ADS  Noah is the face we chose to give shape to a universal message: childhood never has flags, not even in war. A message we are keen to spread, all the more so today. #GiornataMondialeDellaCroceRossa.VIEW THE AD  The truth, when told through images, moves public opinion. It always has, especially in contexts of war and violence where human rights are trampled. Regimes and dictatorships fear compromising photos because they expose war crimes, making a photograph a powerful and feared weapon. This is the insight behind 'The Power of Truth', the campaign created by Dentsu Creative Italy for Amnesty International Italy and launched on the occasion ofâ¯World Press Freedom Day (May 3rd). VIEW THE 3 ADS  Korean football fans face a unique challenge: European matches air at around 4am or 5am local time, a time when most bars have closed for the night because of high labour costs at those hours. That means dedicated UEFA Champions League fans in Korea have limited options for enjoying football in a social setting. VIEW OUTDOOR  Pilsener, Ecuadorâs most consumed beer and a longstanding supporter of national football, is once again revolutionising the fan experience with the launch of 'Beer Refill', an innovative and entertaining brand initiative that turns spilled beer into a symbol of celebration and connection. Developed by Delta MullenLowe,VIEW OUTDOOR  IKEA has reimagined a fictional and slightly testing black cab ride home from its new IKEA Oxford Street store, strapping products to the top of a taxi and causing a stir amongst Londoners seeing it pass by on the streets of the city. IKEA debuted the activation with a short social film that captured the bemusement of passers-by as the iconic London black cab made its way past iconic landmarks around the capital,VIEW OUTDOOR WE Fashion: Lookgenai ACE and WE Fashion are launching Lookgen.ai, an AI tool that is set to revolutionise the way fashion brands present and market their collections. With Lookgen.ai, fashion brands can effortlessly transform existing product photos into endlessly combinable outfits, perfectly matching the growing demand for flexibility and speed in content creation and e-commerce. Lookgen.ai enables WE® to reinforce its brand promise,"Wear the moment,"by generating photorealistic images based solely on product photos. The AI tool visualises countless outfits and styling options using AI-generated models, streamlining workflows, shortening production times, and opening up new creative possibilities for fashion teams. Lookgen.ai was developed by the ACE Ai.Studio.VIEW THE CONCEPT « First « Previous Next » Last » 2 of 1465 |
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3 Outdoors to go outdoors for Jeep, Chile
Four Posters for HiHi Burger, Sydney, Australia
Archive work from 2001 era. Directed by Suthon Petchsuwan
For Mother's Day, we created a message for sons and their love.