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Seen and noted

Fallon London's latest for Sony HD

 TV   UK    June 13, 2007 06:35 (Edited: June 12, 2007 20:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7223_sony_fallon.jpg



"Experiment" ... from Fallon UK & Blink. (Unusual choice of music. bestads)



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"Augmented Reality" from Saatchi & Saatchi New Zealand

 WORTH A LOOK   NEW ZEALAND    June 13, 2007 06:22 (Edited: June 12, 2007 20:22)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7222_zoo.jpg


The future of print ....???


Link
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New Nike+ spot from W+K Amsterdam

 TV   EUROPE    June 13, 2007 06:19 (Edited: June 12, 2007 20:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7219_Nike_not_a_runner.jpg



One of four new films from W+K, Amsterdam.

Description
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Brief The PR launch of Nike+ created great buzz and feedback about the product and Nike’s collaboration with Apple. After launching the umbrella :60 “Addicted” spot, W+K was tasked with raising consumer awareness of the Nike+ experience in a few local markets.



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From Mother London & Tantrum Productions

 GUEST COMMENTS   UK    June 13, 2007 06:04 (Edited: June 12, 2007 20:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7212_Wildebeest.jpg


Some background from the creatives, Scott Harris & Damien Eley, Mother London.


The Wildebeest spot is the third in the Oasis ‘for people who don’t like water’ trilogy.

Using only documentary footage was always going to be difficult and the finished spot has nine different pieces of film from different locations edited together to tell the story.

The shots were painstakingly pulled from over 500 hours of footage by Mikko our director and Christof Williams the editor.

Wildebeest were digitally added to the watering hole scene to give the effect that our hero was the last to arrive and the one who viewers would focus their attention on.

It took an entire day to shoot our presenter on green screen in a park. We had to match the slope and the colour of the sand on the river bank. We also experimented with different levels of interaction with our presenter and the wildebeest as they ran past him.

We originally wanted him in the water with the crocs but dropping him into the moving water and making it look real proved impossible.

Putting a voice to the wildebeest was just as challenging. We tried all manner of accents and styles - each one gave the wildebeest and the ad a completely different personality.
___________________________________


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New Bacardi work from RKCR Y&R

 TV   UK    June 13, 2007 06:01 (Edited: June 12, 2007 20:01)

New Viral from Youthography Toronto

 LATEST ONLINE   CANADA    June 13, 2007 05:56 (Edited: June 12, 2007 19:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7209_desjardins-theft.jpg



Now you see it ...



Click here to view this Viral.


New BBC work from RKCR/Y&R

 TV   UK    June 13, 2007 05:42 (Edited: June 12, 2007 19:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7191_60-HELP.jpg



Description
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The worlds endangered animals are crying out for help.



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New Heineken work from The Red Brick Road

 GUEST COMMENTS   EUROPE    June 13, 2007 05:02 (Edited: June 12, 2007 19:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7190_Lobster.jpg


A few words from the director, Daniel Kleinman from Rattling Stick:

How best to turn a gourmet meal into a philandering villain? Not the sort of problem one has to solve every day. The lobster was real but no crustacean was harmed during the filming of this ad, in fact the lobster is now going out with the lead actress, she has overcome her allergy to prawns and they intend to test the government's inter species marriage rules. Women; you can't even trust the ones in your own imagination.



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PUBLICIS QMP'S 'DANCE OFF' FOR HALIFAX

 GUEST COMMENTS   IRELAND    June 13, 2007 04:44 (Edited: June 12, 2007 18:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7153_halifax.jpg


Some background from Ronan Nulty, Publicis QMP, Ireland - copywriter on featured spot “Dance-Off”.

Our first Halifax ad, “Fight” got banned. Well, the bit where a banker got thrown threw a window did. Thankfully any violence in “Dance-Off” was restricted to ‘body-popping’.
The challenge was to do a dance ad in a fresh way. The answer: Hire The Glue Society. He’ll help us cast the best old-school dancers in New York - who just happen to look like bankers (including one of the original Rock Steady Crew). He’ll also get Harris Savides – the only man to make America look even ‘cooler’ than it is.
Dan and Ryan were our two amiable Halifax guys. They were great at playing Irish and dancing funny.
Note: The lead banker is an Irishman in New York. Don’t know who found him. His name is Mickey and he works in The Ear Inn. Interesting conversationalist.
The only shame was having to cut out so much great dancing. And finding out that the Moonwalk is harder than it looks.


VIEW THE SPOT


Leo Burnett Toronto's new Visa spot

 TV   USA    June 13, 2007 04:41 (Edited: June 12, 2007 18:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7176_visa_leslie.jpg


Description
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The latest TVC for Visa credit card stars Hollywood funny man Leslie Nielsen in his usual iconic self.

Directed by Filmgraphics David Denneen, the spot features Nielsen wondering through the streets completely oblivious to all sorts of oncoming accidents, run-away hot dog stands, wet cement, bursting fire hydrant… Luckily for his quick thinking and fast moving bodyguards all working together to protect him against all sorts of accidents. Just like the Visa Credit Card – it provides non-stop protection.



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From Contrapunto, Spain, & Agosto

 TV   EUROPE    June 13, 2007 04:35 (Edited: June 12, 2007 18:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7174_Smart_city.jpg



Description
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If your city isn't perfect, the Smart is a solution much cheaper than building a new one.

Creative Commentary
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Traffic jams, noise, pollution... If we could build a brand new city, how would the perfect one be? It's funny how the spot make's you wonder.



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New from Ogilvy London & Picasso Pictures

 TV   UK    June 13, 2007 04:25 (Edited: June 12, 2007 18:25)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7148_shot_06.jpg


Description
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Picasso Pictures’ ubik, have just completed this short film for MTV to help raise awareness of the effects of global warming.

Creative Commentary
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ubik director, Steve Dalton, commented: 'We wanted to make something that illustrated the issue without being overly doom-laden. The idea was to go to the opposite end of the spectrum from showing filthy, oil soaked evil machinery chewing up the world and its resources. Hence the classroom and toy-like objects, to highlight the fact that its the younger generation who will have to deal with the consequences of inaction.'



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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    June 13, 2007 00:58 (Edited: June 12, 2007 14:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7194_Scope_1.jpg


Scope's charter is 'Disability means possibility'. Scope provides disability services to thousands of australians with physical and multiple disabilities. They're committed to overcoming the personal and attitudinal barriers that prevent those with a disability from participating in community life and works to make our society more inclusive. This campaign challenges us to see beyond our accepted view of disabled people and "see the person, not the disability".

Link
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HONEY, THEY SHRUNK THE MOVIE EXPERIENCE

 INTEGRATED   SOUTH AFRICA    June 13, 2007 00:53 (Edited: June 12, 2007 14:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7179_Movie Posters.jpg

To promote the movie feature of the Apple iPod, agency Net#work, Sandton hijacked cinemas by miniaturizing the movie going experience. From the lobby, to the cinema entrance, to a movie trailer displayed on screen, they caught the audience at every point along the way.

VIEW THE WORK

AND CHECK OUT THE ACTUAL TRAILER.[/b]




New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   AUSTRALIA    June 13, 2007 00:46 (Edited: June 12, 2007 14:46)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7172_CHURCH AD.jpg


Brief: Designed Blinds Australia was looking for a new design direction for their magazine advertising.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    June 13, 2007 00:41 (Edited: June 12, 2007 14:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7171_ARCH.jpg


Print campaign to promote National Express's sponsorship of the FA and the England Team. In addition promoting the fact that they now offer direct coach services to Wembley.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   UK    June 13, 2007 00:37 (Edited: June 12, 2007 14:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7165_10865 EM 6 sheetV2-1.jpg


Brief: Launch easymobile as the new low cost mobile network with simple price plans.


Link
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Click here to view this ad


New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    June 13, 2007 00:34 (Edited: June 12, 2007 14:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7159_GE--Uses very little power-_MATCH_REPRINT.jpg



A CFL that uses a fraction of the power a regular light bulb uses.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 13, 2007 00:29 (Edited: June 12, 2007 14:29)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7147_F350l.jpg



teaser campaign for the launch of the new 350hp outboard motor, the most powerfull ever.


Link
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New print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    June 13, 2007 00:18 (Edited: June 12, 2007 14:18)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Jun/tn_7126_ovk-bal-ok_594x420_Page_2.jpg



Every day, children die on the road...


Link
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BBDO New York ... always busy!

 TV   USA    June 12, 2007 23:45 (Edited: June 12, 2007 13:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7157_Jar90.jpg


We had the 60 second version of this one online a couple of weeks back, but the 90 sec has just turned up & it's WELL WORTH A LOOK:

Creative Commentary:
"This isnt one man’s epic journey of self-discovery, thrilling adventure and unimaginable hardship. But it is a journey."


Click here to view Jar


https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7158_fishing.jpg


Also from GE ...


Click here to view Fishing





https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/Pepsi_hug.jpg



and from the same creatives ...


Click here to view Hug



Hill Holliday's new work for Dunkin Donuts

 TV   USA    June 12, 2007 23:19 (Edited: June 12, 2007 13:19)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7151_In Half.jpg




An interesting strategy! "Rip things in half ... "



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From OgilvyOne New Zealand

 TV   NEW ZEALAND    June 12, 2007 23:13 (Edited: June 12, 2007 13:13)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7144_Friskies_bowl.jpg



Description
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We fully intended to create the world's greatest cat food commercial. Unfortunately for us, our hero cat refused to cooperate.



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From GPY&R Sydney

 TV   AUSTRALIA    June 12, 2007 22:58 (Edited: June 12, 2007 12:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7145_telstra.jpg




Spread the Good Stuff.




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From Cossette Communications, Toronto

 TV   CANADA    June 12, 2007 22:50 (Edited: June 12, 2007 12:50)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7141_BMO.jpg



Description
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Every time you use your BMO debit card, you get Airmiles.



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From Rethink Communications, Canada.

 TV   CANADA    June 12, 2007 22:39 (Edited: June 12, 2007 12:39)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7155_BC_Lions.jpg


Description
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The BC Lions are the best team in the Canadian Football League (CFL). They proved this winning the Grey Cup last year and dominating their division. We could all learn a thing or two from them.


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Recent work from Caviar

 TV   EUROPE    June 12, 2007 22:35 (Edited: June 12, 2007 12:35)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7057_bringBack.jpg


We've had quite a bit of good work in from production company CAVIAR. Here's a sample:


Description
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She is a consumer. He is an advertiser. All she wants is genuine affection. All he gives is loyalty reduction. The Break-up. A story of love gone wrong.

For the story behind the movie : http://bringtheloveback.com/

Click here to view Bring the love back.

https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7216_duvel_onair.jpg



From TBWA Brussels for Duvel .....

Click here to view Tornado.






https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7215_cellularsouth_mouse.jpg
From Martin Williams Minneapolis, for Cellular South ....



Click here to view Mouse.





https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7214_coins.jpg



From BBDO New York for the bank of America ....


Click here to view Coins.


Guest comments for the featured spot

 GUEST COMMENTS   NEW ZEALAND    June 06, 2007 07:27 (Edited: June 05, 2007 21:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/SolCity.jpg


Some background from the creatives ...


‘Sol City’ is a virtual Mexican city that’s home to Sol, the authentic Mexican beer.

We brought ‘Sol City’ to life on the web by creating an entire functioning city populated by hundreds of tiny Mexican joke characters.

Apart from our own pre-programmed Mexicans, users could create their own using a simple tool-box and then set them free to wander the streets. They explored the city, checked out others’ characters, voted for their favourites, and sent them on to their friends.

From affluent suburbs to dodgey inner city alleys, tiny-handed illustrators worked obsessively designing an entire city for our characters, complete with schools, churches, beaches, mountains, restaurants, and of course bars exclusively selling Sol beer.

For the launch, we took Sol City into the real world with magazine ads, street posters and a viral spot.

The user-generated content at Sol City meant an infinite supply of crap jokes and fresh entertainment every time users returned. The result was a bustling and strangely addictive online city, with friends inviting friends to create a community based around the authentic Mexican beer.


Visit the website HERE


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Guest comments for the featured spot POST TRY CELEBRATIONS

 GUEST COMMENTS   AUSTRALIA    June 06, 2007 07:24 (Edited: June 05, 2007 21:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/try.jpg


A few words from the director, Jim Hosking, Revolver.



The original script was filled with feats of amazing athleticism. Well,
there are a lot of amazing advertisements on the telly. I wanted to make one that felt more real. Like the choreography was done by the blokes. Which it sort of was. It all happens in camera, it feels real. It’s blokes celebrating. I like the fact that it feels spontaneous. It feels funnier to me. There are lots of ads with millions of rubber balls mutating into ostriches. I wanted to put a fat bloke on top of another man’s shoulders.

Call me old-fashioned. Oh, hello mum!,

Jim.

Click here to view this spot


New from Springer & Jacoby International

 TV   EUROPE    June 06, 2007 07:09 (Edited: June 05, 2007 21:09)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/6988_Atradius.jpg


Description
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A rebranding film for Atradius - one of the world's leading credit insurers. Our strategy: by concentrating on the freedom that credit insurance provides, Atradius would stand out in the category traditionally defined by negativity and scare tactics.

Creative Commentary
------------------------------------
With this spot, Atradius are really putting themselves out there and proving they’re as brave as they claim their clients can be. We're really proud of them.



Click here to view this spot


From Taxi, Canada & Avion Films

 TV   CANADA    June 06, 2007 07:06 (Edited: June 05, 2007 21:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/7010_Picture 5.jpg



Description
------------------------------------
A touching commercial that underlines the importance of the Orange helicopter service



Click here to view this spot


New Ribena advert from M&C Saatchi London

 TV   UK    June 06, 2007 06:58 (Edited: June 05, 2007 20:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/May/7025_ribena_1_rev_300dpi.jpg



Description
------------------------------------
In Migration we follow the perilous countryside journey of Blackcurrants, Blueberries, Raspberry and Pomegrantes as they cross forests and rivers in a bid to make it into Ribena.



Click here to view this spot


From Vegaolmosponce & Rebolucion

 TV   SOUTH AMERICA    June 06, 2007 06:55 (Edited: June 05, 2007 20:55)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7109_Axe_Church.jpg




Beware the pink soap.


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Guest comments for the featured Absolut spot

 GUEST COMMENTS   USA    June 06, 2007 06:53 (Edited: June 05, 2007 20:53)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7115_Absolut_protest.jpg



Some background from Pierre Lipton, ACD Copywriter, TBWA Chiat Day New York:


Fredrik has a boundless, irrepressible energy and enthusiasm that is completely contagious. He has a unique ability to ignore the little problems that invariably come up on a shoot and focus on the big things.

These were particularly useful traits because it rained. And rained. And rained. We lost more than a full day to the weather, but we didn’t end up scratching many shots. Instead, Fredrick and his crew worked at an unbelievable pace. Not an easy thing to do when you’re corralling a thousand extras and have to clean up tons of feathers between shots.

We all felt very lucky to have gotten the one and only Guillermo Navarro as our cinematographer. Not only because of his wonderful work, but also because of his personality, which is too big for words. He taught us all about Salsa, Latin American history and politics, Julio Cortazar, and how to play craps. We were sad to say goodbye to him when it was all over.

The shoot took place in Montevideo, Uruguay. It’s a fascinating city, and we spent more than a few nights trying to figure out how to buy property there. It was a great place to work and we’re pretty certain it’s going to become a very popular production spot. We hope to get back there one day soon.



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https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7116_Absolut_swimming.jpg




More of the campaign:

Swimming ... in an Absolut world:



Click here to view this spot

Spec spot from GARTNER's Mike Bigelow

 TV   USA    June 06, 2007 06:47 (Edited: June 05, 2007 20:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7106_OldNicksBoss.jpg



Description
------------------------------------
To hear the "Boss" tell it, the noises emanating from his office are merely expressions of satisfaction after having a Young's Old Nick brew. Never mind that there is a dominatrix standing beside him, and that he is counting out money for her...and that his pants are down. 



Click here to view this spot


From BBDO Oslo & Social Club

 TV   EUROPE    June 06, 2007 06:44 (Edited: June 05, 2007 20:44)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7060_Yoplait.jpg



An important cultural lesson about English versus French ... from the Swedes.



Click here to view this spot


How to make Shreddies - by McCann Erickson London

 TV   UK    June 06, 2007 06:40 (Edited: June 05, 2007 20:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7114_Shreddies.jpg


Description
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‘Knitted by Nanas’ takes us into a mythical Shreddies factory where we see how the product is really made – each piece of cereal is knitted by a Nana. They explain that it isn’t easy to knit the great taste that everyone loves because Shreddies need a Nana’s touch. In between explaining the intricacies that are involved, chatting Nanas get berated by lead-Nana, Betty.



Click here to view this spot


Venables, Bell & Partners & OUTSIDER ... new AUDI work

 TV   USA    June 06, 2007 06:38 (Edited: June 05, 2007 20:38)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7118_AudiTT_2secs.jpg


Description
------------------------------------
"Moments" consists of a soulful montage of moments that don't quite go on long enough (a champagne cork about to pop, a woman about to blow out candles on her birthday cake, drumsticks about to come crashing down on the skins, etc). "The vignettes imply a larger scene; we see many spots in which an extreme close-up is used and moments lose their speciality," Threlfall said. "These shots are falling just short of the moment, taunting the viewer a little bit."
We then see the TT on a long stretch of road, racing along for what feels like a full, exhilarating .02 seconds. "We chose a rigid and formal road, with great shadows and light used to create architectural elements," said Threlfall. 'It's a clean and symmetrical segment, almost clinical. A slick emblematic expression." Threfall resisted cutting the road sequence to imply speed and momentum. "The point was not to imply speed, but rather, fulfillment. So we let that shot breathe." The sequence ends with the web url www.TT-truth.com.




Click here to view this spot


Guest comments for the featured spot

 GUEST COMMENTS   UK    June 06, 2007 06:31 (Edited: June 05, 2007 20:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7117_Motorola_Journey.jpg

Some background from AMV BBDO London:

“The Journey” shows how the moving image has progressed from the Zoetrope of the 1830’s, right the way through to 16 million colours and 30 frames a second on the MOTORIZR Z8 today. The action focuses on a central character, riding horseback that seamlessly moves through different eras and styles of cinematography.

The commercial begins by showing the movement of a sequence of still images taken by photographer Edward Muybridge. We then travel through the black and white genres of the silent movie, a classic Mexican scene and a hand-drawn cartoon. A very muted Cavalry scene then makes way for Technicolor and a medieval joust. This is then followed by a romantic scene, an action packed Red Indian scene and even an urban police chase. The film finally culminates with a special effects laden “Ninja” scene featuring lots of explosions and fire.

The ad was shot in Spain and many of the locations have graced our screens before. The silent movie, Mexican and Cavalry scenes were shot on location at Fort Bravo where The Good, The Bad, and the Ugly, and A Fistful of Dollars were shot. The backdrop for the Jousting scene is also the same castle that was used in the film El-Cid.

Many of the scenes were shot using the same techniques of that particular era. The ‘Romantic’ scene for example was a combination of old-fashioned rear projection for the background, and foreground elements shot in the studio.

The two stunt coordinators that were brought in for the job usually work on movies and have worked on such films as; “Troy, Batman and Blood Diamond.”


Click here to view this spot


From BWA\Neboko & CZAR Netherlands

 TV   EUROPE    June 06, 2007 06:01 (Edited: June 05, 2007 20:01)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Jun/7119_BartTrimmer.jpg



Description
------------------------------------
Bart Timmer of OUTSIDER follows a day in the life of a chef deeply committed to his art and a true king of the kitchen...any kitchen.



Click here to view this spot



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