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Seen and noted

New work from the prolific Publicis Conseil, Paris.

 TV   EUROPE    May 04, 2006 01:14 (Edited: May 03, 2006 15:14)
New work from Publicis Conseil, & their telecommunications client SFR.

To view "The Shout" click ....

To view "Parental Control" click ....

Saatchi NZ on a roll.

 TV   NEW ZEALAND    May 04, 2006 01:14 (Edited: May 03, 2006 15:14)
Saatchi & Saatchi New Zealand's latest:

(Saatchis NZ are currently ranked number 1 in NZ according to our TV rankings for this current awards year ... JUne to June.)

To view "Stitched Up" click ....

To view "art in the sixties" click ....

"Red" ... from the Adicolor series

 TV   USA    May 04, 2006 01:14 (Edited: May 03, 2006 15:14)
Adidas has done a series of spots, each with a different colour theme, through a number of directors. This one, "Red" is our favourite to date.

To view the spot click ....

balls balls balls .... & more balls

 TV   EUROPE    May 04, 2006 01:14 (Edited: May 03, 2006 15:14)
This time it's Swedish balls:

To view the spot click ....

A 2 minute tale of "wants & needs" from Saatchi Canada.

 TV   CANADA    May 04, 2006 01:13 (Edited: May 03, 2006 15:13)
Toyota & Saatchi Canada goes long form ... 120 seconds to launch the new Camry

To view the spot click ....

De Pasquale & Zoom create hirsute man.

 UNDER EXPOSED   AUSTRALIA    May 04, 2006 01:13 (Edited: May 03, 2006 15:13)
Everyone loves a hairy man.

Once again, you don't have to be a BIG agency to get a look in at bestads.

To view the spot click ....

yep ... we even post the odd radio spot

 TV   SOUTH AFRICA    May 04, 2006 01:13 (Edited: May 03, 2006 15:13)
Lowe Bull South Africa have sent along this radio commercial ....

To listen click ....

AIDES 2006 - the new installment from TBWA Paris & WANDA

 TV   EUROPE    May 04, 2006 01:13 (Edited: May 03, 2006 15:13)
Following on from last year's brilliant animated spot for aids ...

To view the spot click ....

production company rankings - CURRENT AWARDS YEAR

 AWARD NEWS    April 28, 2006 21:32 (Edited: April 28, 2006 11:32)
And the production company rankings for the CURRENT AWARDS YEAR ... from June last year:

Ranked FIRST worldwide:
with 6 spots featured ...
Untitled, Toronto

Ranked SECOND worldwide:
with 5 spots featured ...
Curious Film 5
Egg Films
Independent Films
MJZ London
Plaza Films
Revolver Film

Ranked THIRD worldwide:
with 4 spots featured ...
Academy Films
Blink Productions
Gorgeous Films
Nexus Productions

Ranked FOURTH worldwide:
with 3 spots featured ...
Film Construction
Kleinman Productions
Luscious International
Reginald Pike

Production Company Rankings - LAST 12 months

 AWARD NEWS    April 27, 2006 07:08 (Edited: April 26, 2006 21:08)
Here's the production companies rankings for last year, 2005:

we stuffed this up a bit ... we sould have been having a closer look at current awards year rather than last 12 months, so it's now in the item above. Sorry. bestads.[/b]

Ranked FIRST worldwide:
Untitled, Toronto 11 spots

Ranked SECOND worldwide:
Independent Films 9 spots

Ranked THIRD worldwide:
Partizan 8
Stink, London 8

Ranked FOURTH worldwide:
Hungry Man 7
MJZ London 7

Ranked FIFTH worldwide:
Academy Films 6
Curious Film 6
Gorgeous Films 6
Reginald Pike 6
Revolver Film 6
The Sweet Shop 6

Ranked SIXTH worldwide:
Blink Productions 5
Egg Films 5
Film Construction 5
Nexus Productions 5
Plaza Films 5

Ranked SEVENTH worldwide: 4
Kleinman Productions 4
Moving Picture Company, London 4
Silverscreen 4
Velocity Films

director rankings ....

 AWARD NEWS    April 27, 2006 07:02 (Edited: April 26, 2006 21:02)

Ranked FIRST worldwide

Noam Murro with 4 spots featured

Ranked SECOND worldwide
(with 2 spots featured)

Ben Fisher
Garth Davis James Spence
Jess Bluck
Paul middleditch
Smith & Foulkes

Ranked THIRD worldwide
(with 2 spots featured)

Tim Godsall
Brent Harris
Brian Lee Hughes
Chris Palmer
Daniel Kleinman
Dom & Nic
Gord McWatters
James Pilkington
Kevin Fitzgerald
Koen Mortier
Michael Wong
Nic & Sune
Peter Thwaites
Robby Douglas Turner
Robert Nylund
Sebastian Strasser
Steve Rogers

agency rankings as we enter award season

 AWARD NEWS    April 27, 2006 06:55 (Edited: April 26, 2006 20:55)
In the lead-up to Cannes (& the bestads awards 2006!), who's ranking where according to the bestads rankings?

based on work featured on the site since June last year (our 2005 awards) ... as of last week.

Ranked FIRST worldwide
Mother London with 10 featured spots

Ranked SECOND worldwide
BBH London with 8 featured spots

Ranked THIRD worldwide
AMV BBDO, London with 4 featured spots
DDB London with 4 featured spots
DDB Paris with 4 featured spots
TBWA London with 4 featured spots

Highest ranking USA agency:
Mother, New York

Highest ranking Canadian agency:
DDB Canada, Toronto
Lowe Roche, Toronto
Zig Inc.

Highest ranking Australian agency:
DDB Sydney
George Patterson Y&R Melbourne
The Furnace

Highest ranking New Zealand agency:
Saatchi & Saatchi, New Zealand

Highest ranking South African agency:
Lowe Bull, Cape Town, South Africa 3

good stuff from a first-time director ...

 WORTH A LOOK   AUSTRALIA    April 27, 2006 01:39 (Edited: April 26, 2006 15:39)
From a few months back ... but well worth a look

and some background from the director, Sam Holst ....

Swing is the first spot I've directed, and was the result of winning the
'Make a Film. Make a Difference' short film competition run by the Transport
Accident Commission (TAC) in Melbourne, Australia. The brief was put to
young directors to dream up a 2 minute script exploring the theme, 'Your
mate's life is in your hands'. The film was then released over summer as
part of a three month cinema campaign.

To view the spot click ....

Guest comments for featured Axe campaign from Lowe Bull.

 GUEST COMMENTS   SOUTH AFRICA    April 27, 2006 01:38 (Edited: April 26, 2006 15:38)
Some background from Matthew Brink, Lowe Bull, Johannesburg ... copywriter on the Axe work:

AXE Get a Girlfriend

This campaign works on the universal male insight that boys will naturally play the fool if they have too much time on their hands.

Rather than busy their idle hands with trivial activities our guys should rather get themselves a can of Axe and use it to help them Get a Girlfriend.

The campaign encompasses all traditional above-the-line elements, as well as guerilla outdoor and cyber ideas.

All of the TV spots are shot in a hand-held camcorder manner, as if the guys documented the events themselves. In each execution we tried to keep performance and styling as natural as possible.

In the coinage spot we show a guy who has mastered the art of coinage. Naturally, the biggest challenge was to cast a guy who could actually pull these amazing feats off. After numerous casting sessions and a number of adverts calling for a coinage master, we eventually found our guy. There was no trick photography and no special effects done in post-production. It was all done for real. There wasnt a single trick he couldnt pull off.

The Jaws spot involves 3 guys making their own version of the movie, Jaws, complete with romantic scenes and great white special effects.

The Rubiks cube execution showed a guy who can complete a Rubiks cube in under 17 seconds. This was also done in camera with no tricks.

The hardest part of the shoot was telling our skilled performers that they werent going to be the Axe guy. Sorry for them. No scantily-clad girls rubbing them down with baby oil. No opportunities to get the phone numbers of two of South Africas hottest models. No post-shoot good-bye kisses.

The others in the series are also well worth a look as well!

To view the "Jawz" spot click ....
To view the "Rubiks" spot click ....

As well as the featured Axe TV spot, go to "latest print" to see the new Axe print work.

Olay ... from Saatchis Sydney

 TV   AUSTRALIA    April 27, 2006 01:37 (Edited: April 26, 2006 15:37)
New work from Goodoil Films & Saatchis Sydney.

To view the spot click ....

Saatchi London & some old Lions.

 TV   UK    April 27, 2006 01:37 (Edited: April 26, 2006 15:37)
Either these legendary old footballers had a great time making this or they're very good actors (or a good director i suppose).

Either way, well worth a look, even if you don't know who they are or what game they're playing.

To view the spot click ....

... and from South America ...

 WORTH A LOOK   SOUTH AMERICA    April 27, 2006 01:37 (Edited: April 26, 2006 15:37)
Here's a nice one from Argentina.

To view the spot click ....

Another in Mother's "I can't believe it's not butter"series

 TV   UK    April 27, 2006 01:37 (Edited: April 26, 2006 15:37)
Two Ozzy Osbournes ... and a cow - gotta be worth a look:

To view the spot click ....

"Airvolution" ... W+K/Amsterdam

 TV   EUROPE    April 27, 2006 01:37 (Edited: April 26, 2006 15:37)
The new one for Nike / Fooltlocker.

Following on from the W+K Portland spot "Evolution" comes ....

To view the spot click ....

more from Talk Talk

 April 27, 2006 01:37 (Edited: April 26, 2006 15:37)
We featured the first run of these spots for Talk Talk from CHI London, but they're still doing nice work as the campaign continues:

To view the spot click ....

New starburst work.

 TV   AUSTRALIA    April 27, 2006 01:36 (Edited: April 26, 2006 15:36)
More from the Sweetshop. This time with Clemenger BBDO Melbourne.

To view the spot click ....

sorry about the quality of the quicktime.

guest comments for featured spot "side mirror"

 GUEST COMMENTS    April 27, 2006 01:16 (Edited: April 26, 2006 15:16)
A bit of behind the scenes info from the FX people .. RIOT

Most of the live action was shot in Prague, including the car’s initial plunge through the front of the museum, which was accomplished by driving the vehicle through a breakaway door erected at a 4-way intersection. The rest of the museum façade was added digitally in post production. Using photographic elements of buildings shot around the city, a digital matte painting was created and applied to a CG set extension.
The set representing the interior of the museum was a 1/10th scale miniature, built and shot in Vancouver, and the driver’s POV was captured with a camera fitted with a snorkel lens. The lighting was scaled and the camera was over-cranked to make the scene look authentic. The people seen scurrying out of the car’s way were shot against blue screen, tracked in 3D and composited into the scenes.
Most of the balance of the crash sequence was shot on a full scale practical set representing the back wall of the museum, the shoe store, a street and the storefront karate studio. The shot, in which the car crashes through three walls, required careful planning with every detail including the frantic movements of stunt extras, tumbling shoe boxes and exploding glass timed out to the millisecond.

It was very collaborative…and a lot of fun to do.

Guest comments for featured spot "Filter Life"

 GUEST COMMENTS    April 27, 2006 01:13 (Edited: April 26, 2006 15:13)
a few words from creatives ...

Here’s the lazy answer, verbatim from our press release:

The campaign centers on the 60-second film entitled “Filter Life” which is an exploration into the moment. Assembled from seemingly random film footage, ranging from traffic surveillance streams to slow-motion shopping cart ballet, the ad paints a picture of exactly what people are doing at a precise moment in time. Throughout the commercial, numeric statistics highlight the mundane to the increasingly idiosyncratic activities in life, counting down from the billions to the ones, against songstress Edith Piaf’s classic track, “Je ne regrette rien.” “Filter Life” is a gentle nudge towards a life of fewer regrets and more of the things we love, summed up by the tagline: “Taste Life. Pure Filtered”.

Niklas & Antero

P.S. The making of goes something like this: several camera crews spend weeks shooting material in and around Australia and London. We lock ourselves in an editing suit for a week with our in-house editor Fiona Fuchs, browsing through a daunting 4 hours of material. Many, many versions later we come out with something we all like. We call the ad “Filter Life”.

guest comments for featured print work for Peter Kim Jewellers

 GUEST COMMENTS   USA    April 21, 2006 16:38 (Edited: April 21, 2006 06:38)
A few words about the featured print work for Peter Kim Jewellers ... from Jae Goodman, Co-ECD Publicis & Hal Riney San Francisco

Following some recent viral work for the Peter Kim Jewelry, the Riney team just produced this first print work in a campaign laser-targeted at young men 25 to 35 - guys at the balancing point in their life where they're still young enough to do something stupid or crazy, but old enough to know better, and perhaps responsible enough to recognize that there may be consequences. Peter Kim jewelers offers one solution to those consequences.

It was really important to the team that the photography and art direction of the ads be sophisticated in order to counteract the provocative nature of the situations and reflect the fact that Peter Kim sells high quality jewelry. The ads had to exude class and quality, but the target market allows us to portray some rather fun, risqué situations. In a category known for being relatively predictable and boring, these ads work to step out of those restraints and establish a unique niche for this young brand.

New Nike work from W+K/Amsterdam

 TV   EUROPE    April 20, 2006 09:09 (Edited: April 19, 2006 23:09)
More of the Joga Bonito series for Nike.

Created by Wieden+Kennedy/Amsterdam and directed by Ulf Johansson, Skill - launching throughout Europe this week - celebrates one more of the Joga Bonito anthem values: good ball skills.

Skill is a duel between two of the most gifted players in the world – Cristiano Ronaldo and Zlatan Ibrahimovic. Eric Cantona - from the heart of JogaTV - shows Cristiano some footage of Zlatan’s skills, then challenges him “can you beat that?” What follows is a showcase of extravagant skills as the two players compete without ever coming face to face.

To view the spot click ....

Amusing new Schweppes work from Duval Guillaume Antwerp

 TV   EUROPE    April 20, 2006 07:37 (Edited: April 19, 2006 21:37)
A couple of great new Schweppes films from Belgian agency Duval Guillaume, Antwerp

The first one ... "Museum":

To view the spot click ....

Next, the very sophisticated "bar fight":

To view the spot click ....

Mother London ... always busy

 TV   UK    April 20, 2006 07:31 (Edited: April 19, 2006 21:31)
Here's one the new SkyVegas adverts from Mother London.

good strategy too ... if you read their comments:

To view the spot click ....

From Colenso NZ ....

 TV   NEW ZEALAND    April 20, 2006 07:25 (Edited: April 19, 2006 21:25)
This may not mean a great deal to the ad industry outside of that region, but to those in the know ... it's bloody funny.

To view the spot click ....

New TV/Cinema work from Cummins & Partners Melbourne

 TV   AUSTRALIA    April 20, 2006 07:22 (Edited: April 19, 2006 21:22)
The Horror genre is the method of choice ... this one's called "Chainsaw Massacre".

To view the spot click ....

Following from the print we featured last week

 TV   UK    April 20, 2006 06:36 (Edited: April 19, 2006 20:36)
Here's the TV component of the new axe campaign from BBH London.

and a few words from the creatives:
"A purely innocent product demo, shot with the production values and style we've come to expect from high end fashion/perfume advertising."

To view the spot click ....

Another great Friskies spot from DDB Paris

 TV   EUROPE    April 20, 2006 05:54 (Edited: April 19, 2006 19:54)
We featured one of these on the main page a couple of weeks ago, but this one is WELL worth a look.

To view the spot click ....

A closer look at recent work from South Africa

 TV   SOUTH AFRICA    April 20, 2006 05:50 (Edited: April 19, 2006 19:50)
Apart from the 2 (two!) South African spots featured on the main page, we've had loads of great work from this region in the last couple of weeks, so we thought it'd be worth a closer look.

Some great work from production company Nice People Rewind, and firstly a bit of background from them:
Being new to the world of actually making TV ads at the time, we
decided we needed a script that played to our strengths and brought
across a strong message. So we grabbed as many scripts from as many great minds as we could. Richard, having worked with Julian and Ben at JWT, Bangkok also brought some of their gems back to sunny Cape Town.
And thus we came across the Beat script.
This was to be our first showcase of the level and style of work we
would like to produce. We then needed a client, time and cash. Client came in the form of the Heart Foundation of South Africa, who were extremely happy for us to be shooting a free TV ad for them. The production schedule and delivery times happened to co-incide with the Vuka awards (a South African PSA TV competition) aimed at charities and NGOs who wouldnt normally get airtime on televesion.
We then had to beg and borrow from all our connections in Cape Town to produce the ad. But after showing the beautifully crafted story-board (ala Richard) we were given the access to all those things one only dreams of when starting a carreer in this game. Lights, camera, crew all came in close to gratis. Post-Production and sound were also given totally free. Steadicam too.
We were set!

To view the spot click ....

From Lowe Bull and productio company Humanoid, an unusual spot called "Free Dom"

To view the spot click ....
From Velocity Films and TBWA/HUNT/LASCARIS (again), here's a nicely executed spot for Liberty Life.

To view the spot click ....

A new 2 minute Castle lager spot from Ogilvy Johannesburg & Egg Films:

To view the spot click ....

Guest comments for featured Hubba Bubba spot "Shadows"

 GUEST COMMENTS    April 20, 2006 04:45 (Edited: April 19, 2006 18:45)
A bit of background from Ant&Alex, DDB Sydney ... creatives on the featured "shadows" spot for Hubba Bubba.

Every bubble gum ad shows a massive bubble in some way. We wanted to do something different, so we cast a kid who could blow bubbles twenty five feet high, but he called in sick on the day.

Thankfully the director Ben West has huge amounts of experience with world-renowned effects house Animal Logic, so he was able to recreate the bubble shadows we needed in post.

He painstakingly recreated every scene in wire frame 3D, so that he could cast realistic shadows for every object. Because if the shadows looked wrong the whole thing would have fallen apart.

Obviously, it all worked out great. As we’ve ended up with a spot that takes you on a journey you don’t expect. Hurrah!

Guest comments for featured literacy spot "Hills"

 GUEST COMMENTS    April 20, 2006 04:42 (Edited: April 19, 2006 18:42)
A few words abut the South African literacy spot from Andre Vrdoljak, art director, Lowe Bull Johannesburg.

This was the kind of ad where you had to basically do it up just to present it. A script and story board just wouldn't sell it.
So we drew it all up on a big board, cued the music and shot the ad with a small hand-held digi cam in our office. This turned out to be so effective that when it came to producing it we just mimicked our original ad and added the animation.

Prodigy to sponsor the bestads awards night 2006

 FROM BESTADSONTV    April 20, 2006 00:43 (Edited: April 19, 2006 14:43)
It's official ... Prodigy Films will sponsor this year's bestads awards night on May 31st.

More details about the actual night coming soon.

In the meantime, take a look at excerpts from the Prodigy reel:
click ....

Guest comments for featured spot "March of the Penguins"

 GUEST COMMENTS    April 13, 2006 10:16 (Edited: April 13, 2006 00:16)
Some background from the director, Kevin Donovan.

"Oddly, perhaps pathetically, I am one of very few directors who had experience directing penguins- twice even. And both times in South Africa. And I had the worlds best fake penguin maker, Ron Stefanuick, willing to travel half way around the world to help. I am sorry, Ron, that we not only blew the arm off your Emporer Penguin, but also caught him on fire in the Kill Bill-ish blood- spewing scene. We had amazing support from everyone in Africa. We had a minimal crew and everyone was doing at least 3 jobs. I began in wardrobe so that was no problem, but script supervision, or lack there of, was a new thing that I didn't learn very well. We did one day at Tina the Penguin Lady's house then two days in the frozen tundra averaging about forty set ups per day. Two takes of anything was a luxury. 'Not in focus? Fine, it's an art piece.' The explosions were so big that our buffed up Weapons Officer opted out of the last few takes. No one was hurt... badly... A little sun stroke as Ron Stefanuick refused to puppeteer underground fearing that 'the little people were going to attack.' The people at The Big Picture Co. pulled all their favors and worked tirelessly to pull off a job that often seemed insane. And, no penguins were hurt in the filming, although Tina turned her head as Trevor Brown, our fabulous D.P., who somehow made sense of my anxious ramblings, ran mercilessly at a herd of her little birds with a menacing camera. It was one of those projects that we were shooting so fast that I was never really sure what we had. And when Charly at Homestead starting patching it together we had a lot of areas where it looked less like a horde of birds and more like a gaggle. Charly was really amazing in weaving together the footage where many holes existed. Then came the really hard part: making the unruly birds seem like they were an organized army. The guys at SUSPECT, Tim and Rob and the whole crew made this ugly duckling their new little pet. Much of what they did was simply creating birds that never exsited- and miraculously meshing them into the shots where real and animatronic birds already sat. When you have a really good idea like Wes and Mitch and Regina at McKinney had, everyone from the director/wardrobe stylist down to Ron's 12 year old daughter who spun penguin heads, becomes much more vested in the result. My producer, Tara Handley worked for more than a month on this albatross with no pay. You just can't buy that kind of commitment; which is good, because we spent all the money buying fake blood, explosive fuel and Windhoek Lager."

Outdoor / ambient work with a twist

 WORTH A LOOK   UK    April 13, 2006 07:48 (Edited: April 12, 2006 21:48)
Here's a very interesting one-off treatment from Saatchis London for Multiple Sclerosis Awareness Week

From the creatives:
Multiple Sclerosis is a crippling disease that interferes with messages between the brain and the body, causing body parts to suddenly shut down without any warning. Here we used a malfunctioning cinema curtain to get the message across. The commercial is the first of the ad break before the movie. The lights dim and the curtain begins to open. It suddenly stops halfway. A title appears, ‘You never know what will shut down next.’ This fades and is replaced by the MS society logo, web address and ‘MS awareness week 10th – 17th April 2005’

To view this work ....

and a malfunctioning scrolling poster!
To view this work ....

New work for the Tribeca Film Festival

 TV   USA    April 13, 2006 06:54 (Edited: April 12, 2006 20:54)
O&M New York & Hungry Man team up to follow last years Robert De Niro spot.

... and do a very good job of it!

To view the spot click ....

New VW Golf work from DDB London

 TV   UK    April 13, 2006 06:44 (Edited: April 12, 2006 20:44)
Clever little advert this.

From DDB London & RSA director Brett Foraker.

To view the spot click ....


 TV   USA    April 13, 2006 06:31 (Edited: April 12, 2006 20:31)
The Thin Blue Line ... the musical.

This is the sister spot to "March of the Penguins", featured on the "latest ads" page this week.

To view the spot click ....

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