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Seen and noted

desinging a website? send2friend

 FROM BESTADSONTV    November 09, 2006 02:34 (Edited: November 08, 2006 15:34)

Have you seen our send2friend facility?

Well ... this is a plug for our good friends at send2friend, who make it possible to send TV spots & print work to your colleagues.

So if you're creating a website for a client (or yourself), get the web designers to add on send2friend. Too easy.

here are some quotes from happy customers;

"it really is the best system available" ... bestads
"it's made my life complete" ... bestads
"send2friend has made me much more popular with the ladies"... CD
"send2friend proves you actually DO have friends!" ... art director
"if only I had used send2friend a little more!!!" ... George Bush

You can get more info at the send2friend site:

Click here

Guest Comments for featured spot "Headplayer"

 GUEST COMMENTS    November 08, 2006 16:13 (Edited: November 08, 2006 05:13) Headplayer.jpg

a few words from the agency ... Bob Helsinki:

Medical marketing is great business in Finland. It is full of conventions, and all the players are doing exactly as expected.
Except Leiras brand. It was expected to die. In the beginning of this year Leiras was a small, old and stale medical company, forgotten both by the customers and competitors. And today it is absolutely the hottest topic in medical business of Finland.

What happened?

The company got a new managing director. And she believed in marketing more than in old rules of the game. Luckily to both of us, she also believed in our agency. (Actually, the first decision she made even before she started in her new position was recruiting Bob Helsinki.) The Headplayer film is a tip of an iceberg in a process where everything that the company does in marketing was rethought. What do we sell, how and to whom etc. For example, thanking the doctors is not only a line in the film. It is what we are really doing in Finland this fall, thanks to the campaign. Leiras launched a website where people can send their regards to their doctors, and the company actually delivers the thanks to doctors face to face. And believe or not, the site has been a huge success.

But no strategy is better than it’s execution. We are happy to know a great agency producer who knows an excellent production company who has a brilliant director, amongst other lovely people.

Click here to view this spot

bestads GLOBAL AWARDS - October

 FROM BESTADSONTV    November 08, 2006 15:11 (Edited: November 08, 2006 04:11)

The bestads Global Awards for October are now online.

Click on awards in the menu at the top of the page or HERE

Thanks to the Jury for the october Awards:[/b]

Rossana Bardales - CD, Mother London
Julian Watt - ECD Network BBDO, South Africa.
Terrence Tan - CD, DDB Singapore
Olivier Camensuli & Frédéric Royer - Senior creative team,Publicis Conseil, Paris
Mark Collis - National Creative Director, Leo Burnett Sydney
Chad Borlase & Gary Watson - ECDs, Bos Canada
Richard Maddox - CD Colenso New Zealand
Dylan Harrison & Feargal Ballance - CDs, Budweiser, DDB London
Jeff Curry, Group Creative Director, Sr Partner
Ogilvy & Mather North America, New York

Guest comments for featured spot " 'Tis the season to be Gorgeou

 GUEST COMMENTS    November 08, 2006 14:15 (Edited: November 08, 2006 03:15)

Mother, David Lachapelle and Boots get together in a festive gangbang of turkey-fisting, naked sprout-peeling and ludicrously big hair.

Some background from Damon Collins, Creative Director, Mother London.

We worked with David LaChapelle to create something the viewer hadn't seen before, forcing them think differently about Boots. We weren't disappointed. David's perspective is unique. If God is in the detail, it is David who ensures that his beard is just the right shade of white and his robes are flowing just so. Every hair and brush-stroke of make-up had to be perfect.

David's name can open amazing doors. We ended up shooting in Barcelona during New York fashion week and got incredible make-up artists, hair stylists and models who chose to work with him rather than do the shows out there. Imagine Andy Warhol, Elton John and Liberace all huddled round the monitor and you get an idea of what it's like being on set with him.

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Guest comments for featured spot "Taste it in this life"

 GUEST COMMENTS    November 08, 2006 14:09 (Edited: November 08, 2006 03:09)

From the creatives at Saatchi & Saatchi New Zealand...

An old man gets hit by a bus and a bunch of animals commit suicide in the quest to become human again. Sounds easy enough right? So we thought, but when we really got into the making of this ad, the production got bigger and bigger. It was a pandora’s box of possibility with a director who seemed willing to take on any challenge.

For starters, we wanted it to feel like the ad was shot ‘somewhere’ in Asia. When restricted to filming in Auckland, this is not an easy task. That’s where Jesse Warn, Film Construction and the folks at Digital Post started to get creative. Between some heavy art department work on Lorne Street and a slew of matte paintings, the opening scene was quickly transformed into an anonymous Asian backstreet. Additionally, the city below the bird’s nest was created almost entirely by DP and then merged together with a shot of the ground below.

The next big task for Jesse was figuring out how best to tell this story. After a series of discussions we decided we should see all of the reincarnations from the wanderer’s point of view. We wanted the audience to take the journey with him from bird to fish to cat and back to human. We knew this would be difficult but with some serious forethought, it would be achievable.

Real bird wings and cat paws were used to bring those characters to life. The fish was again created entirely by DP. The scariest part of the script was the panda. Obviously we couldn’t drop a panda off a building. Instead a stunt man was used to get the right actions and then the Panda was tediously generated around that frame.

To engage with Tiger’s elusive target audience the commercial was then hosted at and made available as an iPod or PSP download. This way the consumer could receive the ad on their terms and be reminded that if they didn’t taste it in this life, they might come back as a fish in the next.

Thanks again to the tireless work of DP and Film Construction. You deserve to be rewarded in this life.

Go to the main page or click here to view this spot

Guest comments for featured spot "Cops & Robbers"

 GUEST COMMENTS    November 08, 2006 14:03 (Edited: November 08, 2006 03:03)

a few words from the director, Garth Davis:

Right from the beginning, I wanted to celebrate a very simple and human truth: That even as adults we never really lose this sense of playing, like we did as kids... And it’s this ‘spirit of play’, that I wanted to celebrate, which is a very simple and human thing... This of course contrasts the hugeness of the action, and makes this really special. Because there is a lot of honest detail in the performances, and the end is a simple revelation... Rather than a mindless display of action and stereotypes, and overt twists. In this you actually witness a real game between friends.

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Very clever stuff from RKCR/Y&R & RSA

 TV   UK    November 08, 2006 13:57 (Edited: November 08, 2006 02:57)

New virgin Altantic work from RKCR/Y&R London.

Creative Commentary
All shot in camera with specially designed moving sets to give the non-slickness and charm of reality rather than the slickness of post production. (and it works a treat. bestads)

Click here to view this spot

New from Publicis West - Seattle

 TV   USA    November 08, 2006 08:52 (Edited: November 07, 2006 21:52)

One of three catchy little 10 second spots for Washington's Lottery.

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Time to look at a bit of SELF PROMO work ....

 TV    November 08, 2006 08:33 (Edited: November 07, 2006 21:33)

Brilliant stuff, from a few young guys who are ... "Three Legged Legs" ...

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and this print work from Lowe MENA, United Arab Emirates:

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then there's Grey Worldwide Hong Kong, looking for some new suits

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The Perlorian Brothers ... as amusing as ever

 TV   USA    November 08, 2006 08:23 (Edited: November 07, 2006 21:23)

It's not easy to turn out good work in this category, however ...

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... and the latest from BBH London

 TV   UK    November 08, 2006 08:12 (Edited: November 07, 2006 21:12)

New work for The Woolwich. this one ... "Squeeze"

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The other Garmin spot from Fallon Minneapolis.

 TV   USA    November 08, 2006 08:10 (Edited: November 07, 2006 21:10)

"Shopping mall" is the other Garmin spot from Fallon Minneapolis & RSA Films.

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More Orange work from Fallon London

 TV   UK    November 08, 2006 08:06 (Edited: November 07, 2006 21:06)

Following on from all of last week's great Orange work ...

(Sorry about the credits, we'll fill in the gaps when we find out who's who)

Click here to view this spot

Interesting new car spots from DDB Canada.

 TV   CANADA    November 08, 2006 08:03 (Edited: November 07, 2006 21:03)

Untitled, Toronto & DDB Canada's new Subaru work.

Click here to view "Tornado"

Click here to view "Crazy"

Spec work ... stop motion

 TV   USA    November 08, 2006 07:57 (Edited: November 07, 2006 20:57) 1.jpg

Just when you thought it was safe to go back into the ...

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Art ... sensory overload

 TV   AUSTRALIA    November 08, 2006 06:56 (Edited: November 07, 2006 19:56)

From 303 Australia ...

Ten Days at the Artrage Festival will give you sensory overload. Hence, multi-coloured paint bleeds out of everybodys' orifices.

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and the print work .....

(you may notice similarities in the next ad. bestads wants to go on the record as believing that similar things crop up in different parts of the world at the same time. we see it all the time. We are DEFINITELY NOT saying one is a copy of another. All fine work.)

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Art ... emotion

 TV   EUROPE    November 08, 2006 06:54 (Edited: November 07, 2006 19:54) doc.jpg

This print work just in from Hemisphère Droit, France.

It's amazing how often this happens.

Similar good ideas & themes popping up in different parts of the world.

Nobody copied anyone else.

It just happens.

So, in the interest of fairness, we're putting both here in the news.

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 TV   SOUTH AFRICA    November 08, 2006 06:38 (Edited: November 07, 2006 19:38)

The journey of a design idea into making big money and affecting an entire economy.

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The Ottawa International Animation Festival

 TV   CANADA    November 08, 2006 06:35 (Edited: November 07, 2006 19:35)

A new cocktail of animation from Global mechanic.

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Some of MacLaren McCann's recent work.

 WORTH A LOOK   CANADA    November 08, 2006 06:30 (Edited: November 07, 2006 19:30)

We've just got hold of some of MacLaren McCann's work out of Toronto & since we haven't been up to speed with these guys, thought we should have a bit of a look. So ....

Here's "Bubble Boy". Nice work - especially for the category.

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and one for Caramilk (chocolate):

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Wieden+Kennedy Amsterdam Hires Interactive Hotshot

 PEOPLE   EUROPE    November 02, 2006 13:54 (Edited: November 02, 2006 02:54)

Wieden+Kennedy Amsterdam Hires Interactive Hotshot

02 November 2006, Amsterdam - Wieden+Kennedy Amsterdam has hired celebrated interactive hotshot Joakim Borgström to the new position of Interactive Creative Director, with effect from 06 November.

Joakim Borgström leaves his role of Partner at Barcelona’s interactive agency Double You, where he began as the first employee ten years ago. During this time the Swedish-Argentinian creative has developed award-winning interactive campaigns for global clients, including Diesel, Audi, Heineken, Mitsubishi, Nike, SEAT, Diageo, Electrolux and Coca-Cola.

Wieden+Kennedy Amsterdam’s executive creative director, Al Moseley, says: “Joakim’s stellar reputation in interactive creativity preceeds him. This is a significant hire and a bit of a coup for us – everyone wants a piece of him, he’s a superstar. You don’t get the opportunity to hire specialists of this calibre often.”

Co-executive creative director, John Norman, continues: “We’re stoked that he’s joining the team. Joakim’s outstanding expertise will have substantial influence on our integrated work for clients across the board.”

Borgström says of his move to Wieden+Kennedy Amsterdam: “Double You produces outstanding work but after ten great years it’s time to move on. I’m excited about combining interactive alongside all forms of communication and working with creative concepts from the beginning. The challenge is to integrate this thinking through a client’s whole business. At Wieden+Kennedy Amsterdam I’m going to be helping clients think truly 360 and that’s something I want to be part of.”

Swedish-Argentinian by birth, Borgström fits right into W+K Amsterdam’s cultural mix of 24 nationalities in a creative agency of 140 people.

Guest comments for featured eBay spot "Ring"

 GUEST COMMENTS    November 01, 2006 10:12 (Edited: October 31, 2006 23:12)

A few words from Reuben Hower & Brandon Mugar, BBDO NY, creatives on the featured eBay spot "Ring".

Our assignment was to build upon last year's campaign, “Whatever It is, you can get It on ebay.” Our goal was to show the myriad of “It” products, while still weaving a linear story throughout the spot. After working on ideas for a while, something happened. Brandon dropped his belly ring down the sink. At that very moment, I was swimming in the Hudson River. And the rest is history. Many thanks to the city of Prague, great co-workers, a wonderful client, and the brilliance of Stylewar.

Reuben & Brandon

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Guest comments for featured Orange spot "Hide & seek"

 GUEST COMMENTS    November 01, 2006 10:09 (Edited: October 31, 2006 23:09)

A few words from the director:

Orange by PES
When I first got this script I was working on my short film GAME OVER and essentially living, breathing and dreaming classic arcade games.  In order to bring the main 'Seeker' sock to life I borrowed the idea of jumping from Q*Bert, the lovable arcade character from 1982.  Since the Seeker Sock never speaks in the film it was really important to endear him to viewers through his movement in general, and the way he jumps in particular.  In pre-production I worked with the animators (really talented guys who worked on the Corpse Bride) perfecting the jumping sequence so that it would be consistent throughout the film.  

There’s not a single special effect in the film.  Everything was done in camera with stop-motion animation.  In the scene with the blue shirt on the back of the door we lined the shirt with foil so it could be gently animated frame-by-frame.  

As far as the shoot goes, we shot in a beautiful house on the outskirts of London.  It took us five days with multiple cameras shooting simultaneously.  We all went home with new socks.

The agency was W + K London, with Tony Davison as creative director. I think everyone enjoyed the magic of making a film by hand like this.  W+K and I had been talking about doing something together for a long time, so it was great to finally do it.  It was a pleasure working with them. 


Go to the main page or ... Click here to view this spot

Guest comments for featured spot "Violin"

 GUEST COMMENTS    November 01, 2006 09:59 (Edited: October 31, 2006 22:59)

Some background to the featured spot "Violin" from the creatives, Associate CD / Art Director: Larry Ziegelman Associate CD / Copywriter: Jay Manheimer, DDB Chicago.

For the Chicago International Film Festival project, our idea was simple:
create a direct link between the city of Chicago and the world of film. However, we wanted the spot to look and feel like a foreign film. And therein lies the rub.

With a budget more befitting of a single print ad, we took to the phones and coerced every donation we could. From the film to the casting to the music to the editing, everything was courtesy of willing minds and bodies. And they all earned every cent they weren’t being paid.

Thankfully, we didn’t have to look far for a director. Larry Ziegelman, fresh off the success of his short film “Coffee Break,” signed on immediately to make his spot debut, free of charge. Perhaps the fact that he is also the art director played a part, but let’s not split hairs.

It was baptism by fire for Larry. Shooting at a train station from 8 pm until 4 a.m. provided its share of challenges. From waiting for trains to pass through frame and bar-goers to stumble out of it, those 8 hours were chewed up quickly. But, in the end, we wouldn’t change a thing.

Larry and Jay

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W + K London & Orange !!!!

 November 01, 2006 09:04 (Edited: October 31, 2006 22:04)

Here's another (!) brilliant Orange spot from W+K London. This one's from the always amazing Smith & Foulkes / Nexus. Should W+K have 3 of the 6 featured ads on the main page?

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FCB Toronto & Untitled - great new WWF work

 TV   CANADA    November 01, 2006 08:55 (Edited: October 31, 2006 21:55)

It's another week when we could well afford to have a bigger main page. This new spot from FCB Toronto & Untitled is definitely well worth a look. Nice idea. Nice execution.

Click here to view this spot

Mother London & Frank.

 November 01, 2006 08:50 (Edited: October 31, 2006 21:50) Shop 3.jpg

Mother's strong new work for "Frank".

The Frank campaign has been running for 4 years and has successfully positioned the Frank brand as the universal first port of call for young people and parents looking for help and advice with drug issues (2/3rds of all young people are aware of the brand and what it does).

The focus of the 2006 campaign has been to raise awareness of the risks of Cannabis. The specific issue we face here is one of credibility. Research has shown that, because of the widespread use of cannabis, many young people do not regard it as a problematic drug and are not predisposed to listen to or accept anti-cannabis messaging.

The communication challenge has been to find a message and creative idea that can:
i) Arrest and engage a youth audience with sceptical / relaxed attitudes towards this specific drug.
ii) Spell out the significant risks without resorting to extreme shock tactics / sensational messaging.
iii) Remain true to Franks tonality - objective, entertaining, knowing - which has been proven to work to date.

Creative Commentary
The idea for the Brain Warehouse came from thinking about a time when you wouldn’t have to worry about weed damaging your brain.
A time in the future when getting a new brain fitted would be as common as replacing your mobile phone.

The idea was to not make it Sci Fi but set it in a context that kids could relate to. Like a mobile phone or electronics shop.

An empty shop was fully converted into the Brain Warehouse complete with fitting room and surgical instruments. Packaging was designed for over 20 different brains and assorted spare parts including cerebral fluid and memory stalks.

Every product created catered to a specific symptom that cannabis users can suffer. From mood swings and paranoia, to puking and lack of motivation.

Click here to view this spot

Filmgraphics - new work for the NBCC

 TV   AUSTRALIA    November 01, 2006 08:42 (Edited: October 31, 2006 21:42)

Director Graeme Burfoot from Filmgraphics creates a good spot for the National Breast Cancer Charity.

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Filmgraphics - new work for the NBCC

 TV   AUSTRALIA    November 01, 2006 08:41 (Edited: October 31, 2006 21:41)

Director Graeme Burfoot from Filmgraphics creates the right atmosphere in ths spot for the National Breast Cancer Charity.

Click here to view this spot

New Gordon's Gin work from BBH & Passion Pictures

 TV   UK    November 01, 2006 08:34 (Edited: October 31, 2006 21:34)

Gordon's Gin - setting out to own G&T. Nice device too.

Click here to view this spot

Saatchi & Saatchi, Netherlands, spreading some optimism

 TV   EUROPE    November 01, 2006 08:20 (Edited: October 31, 2006 21:20)

Children from all over the world contribute to the Tiesto song 'Dance4Life'; Together we can. Start dancing, stop aids.

Click here to view this spot


 TV   SOUTH AFRICA    November 01, 2006 08:17 (Edited: October 31, 2006 21:17) gray.jpg

New from King James Advertising & Velocity Films, South Africa, the commercial draws on the importance of patience when it comes to investing. Too many people chase instant wealth blindly. The message is depicted by the concept of chasing the pot of gold at the end of the rainbow.

Click here to view this spot

New work from Vitrorobertson & Kyocera Wireless

 TV   USA    November 01, 2006 08:13 (Edited: October 31, 2006 21:13) Funeral pic.jpg

A man practices poor cell phone etiquette at a funeral and unleashes the wrath of cell phone karma.

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New Fedex spots from BBDO NY

 TV   USA    November 01, 2006 07:59 (Edited: October 31, 2006 20:59)

One of the new BBDO Fedex spots. We'll fill in the gaps with the credits when we sort that little problem out. Sorry folks.

Click here to view this spot

Rockumentary meets puppetry

 TV   UK    November 01, 2006 07:55 (Edited: October 31, 2006 20:55)

MTV was approached by General Motors to create a backstory for a puppet rock band called "The CMONS" that are being featured in commercials for the Opal Corsa. MTV then approached Annex Films' director Chris Nelson to help write and direct 4 x 1 minute rockumentaries + 1 viral

Creative Commentary
This viral explores the darker side of the world famous puppet rock band called "The CMONS"

Click here to view this spot

New from Duval Guillaume Antwerp & Milly Films, Belgium

 TV   EUROPE    November 01, 2006 07:42 (Edited: October 31, 2006 20:42)

More from clothing company JBC.

Click here to view this spot

the Reel Asian International Film Festival

 TV   CANADA    November 01, 2006 07:31 (Edited: October 31, 2006 20:31)

To help celebrate the 10th Anniversary of the Reel Asian International Film Festival we played on an old Asian stereotype.

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More from Karmarama & Pipex.

 TV   UK    November 01, 2006 07:24 (Edited: October 31, 2006 20:24)

The latest Hoff spot for Pipex.

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New Nissan work teaming with CG work

 November 01, 2006 07:17 (Edited: October 31, 2006 20:17)

This one featured a couple of weeks ago in our advertising space, but this is the long version. For SFX ... Well worth a look.

Click here to view this spot

New from the Gang Films & Euro RSCG C&O Paris

 TV   EUROPE    November 01, 2006 06:54 (Edited: October 31, 2006 19:54)

New work for Medecins du monde:

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