Seen and notedWho's the manliest of them all
The ten bold-tasting calories of Dr Pepper TEN is something guys really want. Deutsch LA know because they've done the research. The Like Report analyzes the millions of "likes" on Facebook to determine what men are "liking" most and provide hard data about how manly a given topic is. Users can test themselves on what ranks highest in the male universe, receive their own manliness rank and even challenge friends to determine who's the manliest based on their "like" history.
VIEW THE CONCEPT Keeping the bride well groomed
No matter what the story behind your stain, Ariel brings it to an end in this print from BBR Saatchi & Saatchi, Tel Aviv
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The New York Lottery just launched their Multiplier family of instant games. To help illustrate how quickly your money can magnify, DDB, New York depict a piggy bank family in the midst of some serious growth.
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As a part of the series of the international Google campaign, this was the Indian chapter. The story from BBH, India is that of a small town artist who uses digital marketing to revive not only his own business but saves a community from poverty and abandoning a centuries old art form of Tanjore paintings.
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A young boy lets his imagination run wild while eating a bowl of Chocos for breakfast. He becomes part of a virtual game with the mascot of Chocos, trying to get hold of a bowl of Chocos and milk. Agency: JWT Mumbai
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Based on the insight that all girls love a hero, Axe via BBH, London is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy.
VIEW THE SPOT Keep your calm keep your seat
A new print campaign from CumminsRoss, Adelaide for Bearded Lady Bourbon
VIEW THE LAST SEAT AD VIEW THE SEARCH AD VIEW THE GENTS AD The Singapore Angry Wives club
Housecleaning is seen as a 'necessary evil' and certainly not something at the top of people's minds. To create excitement and conversations, we used an interesting insight that women in Singapore wished their men could be more involved in doing the housework. Introducing the Angry Wives Club (AWC) a fictitious support group designed by Wunderman, Singapore where these 'frustrated' women can come together and find ways to rectify their situation.
VIEW THE CONCEPT Sushi your way
Maki-San is Singapore's first ever fully customizable sushi store. On their Kinetic created website, fun, animated messages can be sent to friends and family by choosing a dizzying array of animations and sounds.
VIEW THE CONCEPT Magic turns the clock back 54 years
This website presents french tv channel OCS Max's latest series, Magic City. Discover the dark and yet glamourous atmosphere of the series, taking place in 1959, at the Miramar Playa hotel. Agency: Hellokikimori, Paris
VIEW THE CONCEPT Unlimited data turns Durant into dad
Unlimited data changes everything. At least thatâs what the new "Unlimited" campaign from "Team Sprint" Leo Burnett and Digitas makes certain for NBA enthusiasts. Fans of the game who have Truly Unlimited Data from Sprint, the Official Wireless Partner of the NBA, have access to so much NBA coverage, they might experience some unusual changes. The :30 TV spot shows a husband and father morphing into NBA star forward Kevin Durant after staying up late watching NBA on his Sprint device.
VIEW THE SPOT A car for the Man and Woman of Now
Kia Australia has launched its first local Brand Campaign. Created by Innocean Australia, the campaign comprises two 45 second spots that will launch exclusively during the 2013 Australian Open - a property that Kia has proudly sponsored since 2002.
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Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world, and even in pop culture. For the 2013 installment of Meat & Livestock Australia's much loved campaign, Sam battles with Lambnesia, a condition that makes him forget his Australian identity. The campaign also includes point of sale, social media, and integrated content collaborations.
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A young girl is getting dressed for a night-out. She enhances her breasts by filling her bra with tissues. But the other side of her attention-seeking nature reveals soon when we find out she has breast cancer.
VIEW THE SPOT Not having a smartphone isn't smart
Under the concept "You need a smartphone" Claro via Mayo Draft FCB Lima reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.
VIEW THE ALBUM SPOT VIEW THE REVENGE SPOT VIEW THE TAGGED SPOT VIEW THE VIDEO SPOT Attendant talks tech for Techron
Caltex sparks a smile in this new spot from Y&R South Africa's Cape Town office, shot by Velocity Films director Anton Visser.
VIEW THE SPOT Stories from the world's greatest storytellers
Indigenous Australians have been around for 60,000 years. Storytelling is not just a means of communication. It's a finely tuned art. This poster campaign is a celebration of modern indigenous storytelling.
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The history of the Lincoln Motor Company in 30" from HudsonRouge, New York
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To encourage people to organize their journey home from the bar at the end of the night Irish International BBDO, Dublin did this spot
VIEW THE SPOT The dangers of texting are wheel
To demonstrate that you cannot drive and text at the same time, Irish International BBDO, Dublin created this ad
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Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back.Agency:JWT Amsterdam
VIEW THE SPOT Keep them in Canada says Brazil
The concept "Comedy Continentâ"expresses Latin Americanâs natural comedic talent to make fun of themselves. The film, via Wieden + Kennedy Sao Paulo, satirizes the Canadian hawks migration seeking the Latin American warm weather, showing their sudden behavior changes due to distractions they find when they get there.
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As the fastest growing health club brand in the United States, Planet Fitness is known for a lot of things absurdly low prices, the Lunk Alarm, and most of all perhaps, for the Judgement Free Zone philosophy, which means members can relax, work out, and have fun without being subjected to the hard-core, look-at-me attitude that exists in too many gyms. In its first TV campaign for the brand since being awarded the business last summer, Red Tettemer, Philadelphia created "Gymtimidation," born from Planet Fitness' unique selling proposition of judgement free.
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A true story on drug addiction, gang violence and alcoholism where Grey, Canada visualized the person's fall from grace and road back to recovery, thanks to the support and goodwill of The Salvation Army.
VIEW BOTTLE OUTDOOR VIEW GUN OUTDOOR VIEW DRUGS OUTDOOR Imported message
To prove that DHL Import Express is the safest choice when you need to import things quickly from overseas markets, Clemenger BBDO, Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia. The ad (the only English in the entire paper) clearly stated that DHL would have a copy in their hands within 3 days. DHL Import Express then put their own import service to the test. All copies were successfully delivered within three days with a staggering 60% arriving on day two. The Chinese translates as: This message will be sent to Australian import customers, we hope you'll be doing business with them soon.
VIEW THE CONCEPT The reason there's not 51 stars
Team Sprint Leo Burnett and Digitas created the "I Am Unlimited" campaign to launch Sprintâs iPhone 5, which is the only carrier to offer customers Truly Unlimited data. The campaign paints a picture of today's mobile user smart, savvy people who push boundaries, question the status quo and want to get more from their mobile.
VIEW THE SPOT Finding international talent
Energize Amsterdam and ING Global launched a new HR social media campaign today to reach out to international talent. ING Careers has launched a social media campaign. On Facebook, potential future bankers face the challenge of explaining some key financial topics to children aged 7-10. Out of all the best answers, ING will create a unique childrenâs book about banking.
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The Next Generation Range Rover preserves the essential, unique character of the vehicle and its special blend of luxury, performance and unmatched all-terrain capability. However, its clean sheet design and revolutionary lightweight construction have enabled Land Rover to transform the experience for luxury vehicle customers, with a step change in comfort, refinement and handling.
Agency:RKCR/Y&R, London VIEW THE SPOT
What if you could take advantage of every opportunity you ever missed, all at once? The VFX team at a52 and Rock Paper Scissors editor Damion Clayton help Nescafe and twofifteenmccann San Francisco explore this dazzling concept in a dreamlike :60 spot.
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Venice-based production company Carbo Films director, Augusto De Fraga equips a young man with a lease to break out and live for himself in the new :60 "Youâve Changed" for Nissan out of TERAN/TBWA, Mexico
VIEW THE SPOT Getting off on the right foot
As many other enterprises NOSSA likes to offer something to its clients for Christmas.But we weren't satisfied with another common post card. That's when the right foot idea came up.In Portugal thereâs the belief that you must start off the New Year with the right foot, so you'll have a lucky Year. And so NOSSA decided to offer a right foot made of plaster to its clients for Christmas and the year to come.As the idea seemed so simply brilliant NOSSA decided to extend it to everyone, specially now, that Portuguese need all the luck they can get. Nossa set off the movie campaign for the right foot 2013 on the Internet and in 2 hours only it had a 20% increase of fans on Facebook, and more than 1000 feet requests were ordered.NOSSA also built up a website pedireito2013.com where you can find all the information you need and be able to order as many feet as you wish.
VIEW THE SPOT A long walk to the football
VW's latest spot, "Toss," shows a father with no baseball talent trying to pass on his âskillsâ to his son. Luckily, the father also has a durable Passat that he can pass onâsomething his son can actually use. True to the brand, the latest spot via Deutsch LA is short, fun and showcases a typical human story. Most importantly, it drives home the point that a Volkswagen is durable and safe, a trait that has stayed with the brand since the beginning and will continue to do so for years to come.
VIEW THE SPOT 140 characters searching for festival
There's rich and then there's a whole different level of rich. A level of wealth that's almost unimaginable - the kind of wealth that comes from winning New York Lottery's Powerball. This campaign from DDB New York brings to life what the world is like when youâre "Yeah, that kind of rich."
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