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Seen and noted

Skate Park ... from The gangfilms & TBWA Paris

 TV   EUROPE    March 07, 2007 04:49 (Edited: March 06, 2007 17:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5244_NISSAN_quashqai40.jpg



From a few weeks back, but it's just arrived on the bestads desk.




Click here to view this spot

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 07, 2007 04:18 (Edited: March 06, 2007 17:18)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5255_Bangla-Beer_sm.jpg



Beer shop in milan promotes itself



Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 07, 2007 04:08 (Edited: March 06, 2007 17:08)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5253_GLIDE_bignightout_sm.jpg




From Saatchi & Saatchi NY ....



Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 07, 2007 04:06 (Edited: March 06, 2007 17:06)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5254_ARCHIVE_office_sm.jpg



Another one from Saatchi & Saatchi NY .....


Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 07, 2007 03:41 (Edited: March 06, 2007 16:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5252_shooting_sm.jpg




This is a poster (1:1 scale) with several soldiers simulating an execution. The objective is to denounce death penalty all over the world.

Link
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Click here to view this ad

New from JWT South Africa

 TV   SOUTH AFRICA    March 07, 2007 01:32 (Edited: March 06, 2007 14:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/5229_NCS_smoking.jpg


Description
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Smoking during pregnancy is harmful to your baby.

Creative Commentary
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Women who smoke during pregnancy have babies that suffer from nicotine withdrawal - which only passes after a three days of exhaustive crying, craving and stress.


Click here to view this spot

Smith's Snackfoods - new from Clemenger BBDO, Sydney

 TV   AUSTRALIA    March 07, 2007 00:32 (Edited: March 06, 2007 13:32)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/Smiths.jpg




The Sweet Shop's Andy Lambert directs "happy together":





Click here to view this spot

New work for SHAW from BBDO Toronto

 TV   CANADA    March 06, 2007 07:27 (Edited: March 05, 2007 20:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Mar/shaw_people.jpg



Spy Films & BBDO Toronto's new work for Shaw ... People Power.



Click here to view this spot

New from Exile films & MTV

 TV   NEW ZEALAND    March 05, 2007 17:12 (Edited: March 05, 2007 06:12)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Mar/5171_Burger Stigmata.jpg



New from Exile films & MTV:


Link
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Click here to view this spot

More from TBWA\PHS Helsinki !!

 TV   EUROPE    March 05, 2007 17:07 (Edited: March 05, 2007 06:07)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Feb/5144_Lotto_Evolution.jpg


Description
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Lotto is a game of chance with tiny small chances of winning lots of money. And still theres always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. In fact, the whole evolution of mankind is based on positive thinking, on believing in your ability to change your life. The Evolution spot is a dramatization of this. The first monkey to have fallen from the tree must have been an optimist that was strongly objected to. The Lotto brand wants to support optimism, because YOU NEVER KNOW.

Link
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Click here to view Evolution



https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Feb/5145_Lotto_Houston_1958.jpg






Link
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Click here to view "Houston 1958"







The new Renault Clio campaign from Publicis LADO C, Spain:

 March 05, 2007 16:58 (Edited: March 05, 2007 05:58)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Mar/5165_Clio_IPod_whale.jpg



The new Renault Clio campaign from Publicis LADO C, Spain:

Description
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The connection between the songs and the moods.

Link
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Click here to view "Whale"


https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Mar/5163_Clio_IPod_Petals.jpg





Link
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Click here to view "Petals"






https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Mar/5162_Clio_IPod_Beetle.jpg




Link
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Click here to view "Beetle"

Mastercard work from McCann Erickson, New York

 TV   USA    March 05, 2007 16:51 (Edited: March 05, 2007 05:51)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Mar/5177_MC.jpg



From McCann Erickson, New York:


Creative Commentary
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MasterCard Worldwide Corporate Business to Business TV.
MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card.
Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce.
Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted was for the ad to look Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling.


Link
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Click here to view this spot

New from Goodby Silverstein and Partners

 TV   USA    March 05, 2007 16:42 (Edited: March 05, 2007 05:42)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/thumbnails/2007/Mar/5082_babySeeds.jpg



Description
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If you can talk to your kids about other serious topics, then have confidence you can talk to them about Drugs.


Creative Commentary
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These feel real. They look a little dark. Very awkward and quiet for TV spots. This is the lighter of the three. A smile.

Link
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Click here to view this spot

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 05, 2007 15:43 (Edited: March 05, 2007 04:43)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2007/Mar/tn_5200_Balls.jpg





Call for entries for Young Director Award 2007



Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 05, 2007 15:40 (Edited: March 05, 2007 04:40)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2007/Mar/tn_5215_Gears.jpg




A print ad that demonstrates what a good motor oil does - it keeps the motor going on and on. A moving ad in a non-moving media.


Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 05, 2007 15:37 (Edited: March 05, 2007 04:37)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2007/Mar/tn_5212_Prisonbreak.jpg



A print & outdoor campaign for the TV show PRISON BREAK. An interactive labyrinth tattooed to a mans chest. An actual pen was attached to the posters so consumers could try to find their way through the labyrinth (= out of the prison).



Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 05, 2007 15:36 (Edited: March 05, 2007 04:36)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2007/Mar/tn_5211_Fresh_Meat.jpg




Human trafficking is the fastest growing criminal industry in the world. It's the most urgent human right issue today. With this campaign we wanted to awake people to think what's happening around them as well as activate them against human trafficking.


Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 05, 2007 15:34 (Edited: March 05, 2007 04:34)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2007/Mar/tn_5208_Tolstoy.jpg



In this ad, we introduce a famous artist who suffered from schizophrenic. We show what this work would have been like if an effective treatment had been available.



Link
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Click here to view this ad








https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2007/Mar/tn_5209_Vangogh.jpg


Link
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Click here to view this ad

JOIN THE CITY ROCK CLIMBERS

 PRINT   SOUTH AFRICA    March 02, 2007 02:42 (Edited: March 01, 2007 15:42)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5160_AFFAIR Press.jpg


In order to attract CT city dwellers to the sport of climbing, we utilised local newpapers to comuincate that the City Rock Climbing Centre offers everything you need to become an expert climber.

Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    March 02, 2007 01:49 (Edited: March 01, 2007 14:49)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5178_ELACCM_alt_sm.jpg


This campaign fuels the division between opposing armies, GDI and NOD, in EA’s Command & Conquer game. By playing the role of the two armies, the media landscape becomes the battleground to recruit players.

As befits their establishment status, GDI embark upon a slick recruitment drive using traditional media channels (core PC gaming titles). The army’s approach is a hard hitting, yet effective advertising campaign that dramatizes the effects the war against NOD is having on the civilian GDI population.

In contrast the army of NOD use guerrilla tactics - small space media and outdoor for the underground recruitment of prospective players.


Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   MIDDLE EAST    March 02, 2007 01:02 (Edited: March 01, 2007 14:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5173_CROCODILE.jpg


The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time.
We chose to show the consumer benefit in a surprising and entertaining way.
The creative concept stands out in its lively artistic features, joyfulness and striking simplicity


Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 02, 2007 00:14 (Edited: March 01, 2007 13:14)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5176_MasterCard Banana.jpg






Link
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Click here to view this ad

New Print / outdoor / ambient

 LATEST PRINT / OUTDOOR / AMBIENT   USA    March 02, 2007 00:12 (Edited: March 01, 2007 13:12)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Mar/tn_5175_MasterCard security .jpg

MasterCard Worldwide Corporate Business to Business Campaign

MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card.

Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce.

Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling.


Link
------------------------------------
Click here to view this ad

New Diet coke work from W+K, Portland

 TV   USA    February 28, 2007 12:23 (Edited: February 28, 2007 01:23)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5156_5StillsforBoozard.0004.jpg



Description
------------------------------------
In this ad created to air on the Academy Awards program we see an eager PA dash across a Hollywood backlot causing panic to get the Diet Coke that will save his shoot.



Link
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Click here to view this spot

Another in the series from HP Halo

 TV   USA    February 28, 2007 12:20 (Edited: February 28, 2007 01:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5154_halo_here.jpg



More great work from Goodby, Silverstein & Partners.



Link
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Click here to view this spot

The other Coca-Cola Light work from Santo

 TV   SOUTH AMERICA    February 28, 2007 12:16 (Edited: February 28, 2007 01:16)

ONLY THE BEST FILM WILL MAKE IT

 TV   IRELAND    February 28, 2007 12:11 (Edited: February 28, 2007 01:11)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5077_dublin.jpg

For the Dublin Film Festival, TBWA Ireland tell punters, only the best film will make it.


VIEW THE SPOT

Unusual TV idents from Channel 4 (UK)

 TV   UK    February 28, 2007 12:05 (Edited: February 28, 2007 01:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5046_E4Loans.jpg



E4 takes a pot shot at cheap loan ads that are flooding daytime television.




Link
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Click here to view this spot

and from Danish agency Small but Global ...

 TV   EUROPE    February 28, 2007 11:56 (Edited: February 28, 2007 00:56)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5093_RFSF.jpg




An unusual approach for The Danish Road Safety Council:




Click here to view this spot

New John West spot from Grey Melbourne

 TV   AUSTRALIA    February 28, 2007 11:50 (Edited: February 28, 2007 00:50)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5125_JohnWest_fishingTackle.jpg



In the tradition of JohnWest ....


Link
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Click here to view this spot

TBWA/PHS Helsinki .... Let's take a look

 WORTH A LOOK   EUROPE    February 28, 2007 11:47 (Edited: February 28, 2007 00:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5116_Post_Clown.jpg



For those of you who haven't heard much about TBWA/PHS Helsinki, here's some of their work from the last 6 months or so .... mighty impressive too.



Click here to view Clown






https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5115_CFP-E&Shots_-Eisenstein.jpg






Click here to view Eisenstein









https://www.bestadsontv.com/news/http://bestadsontv.com//files/thumbnails/2007/Feb/5124_Veikkaus_Rodeo.jpg






Click here to view Rodeo










https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5119_Novelle_Fish.jpg







Click here to view Fish








https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5142_Alzheimers_Day.jpg




Click here to view Alzheimer's Day

New Australia Post work from Singleton Ogilvy & Mather Melbourne

 TV   AUSTRALIA    February 28, 2007 11:31 (Edited: February 28, 2007 00:31)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5149_Monday.jpg



Creative Commentary
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Campaign created to illustrate the role Australia Post plays every day. An ad for every day of the week with a media strategy that plays them that way.

Link
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Click here to view this spot

New Energizer work from Grupo Gallegos

 TV   USA    February 28, 2007 11:24 (Edited: February 28, 2007 00:24)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5131_Energizer_immortal.jpg



Flip Films, Mexico City & Grupo Gallegos ... new work for Energizer;


Link
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Click here to view this spot

From Contrapunto, Spain, for the WWF

 TV   EUROPE    February 28, 2007 08:28 (Edited: February 27, 2007 21:28)

From McCanns Spain

 TV   EUROPE    February 28, 2007 07:59 (Edited: February 27, 2007 20:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5072_ING.jpg



"Future Professions" for ING Insurance.




Click here to view this spot

for the Sitges film Festival

 TV   EUROPE    February 28, 2007 07:47 (Edited: February 27, 2007 20:47)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/Sitge.jpg



From Vitrubio & Gotfilm. "Expect the unexpected"




Click here to view this spot

From ACLC, Toronto & the Partners Film Company

 TV   CANADA    February 28, 2007 07:41 (Edited: February 27, 2007 20:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5134_ABC_Stuck.jpg



"Stuck" ... new spot for ABC CANADA Literacy Foundation




Click here to view this spot

Guest Comments for featured spot "Follow the Light"

 GUEST COMMENTS   NEW ZEALAND    February 28, 2007 06:59 (Edited: February 27, 2007 19:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2007/Feb/5099_Nokia_Light.jpg





Nokia 6288 Follow The Light

Some background from Steve McCabe, Deputy Creative Director, Y&R Auckland.






Bringing this script to life was easy. We got Darryl Ward to shoot it.

Having a director make it look simple (when it clearly isnt) is of course what we all hope for. Darryls photographic eye combined with his great technical knowledge made him the perfect choice for this script.

A certain amount of post-production was always going to be needed, but the plan was to get as much in camera as possible. A great location was crucial too, and there arent too many old mansions in New Zealand.

All that was needed then was an interesting collection of beautiful shiny objects, some fantastic art direction and a way of controlling the sun (a big light on a crane.)

Fortunately this all came together on the day and it only took one (very long) day of special effects at Fin Design in Sydney to complete the magic. Of course, not content with merely being director and DOP Darryl also produced the music with a muso mate. And all on an incredibly tight budget, even by New Zealand standards. Easy.

... and from the director, Darryl Ward:


Due to time constraints, lack of cents & some common sense it was
pretty clear from the outset that we would need to work very quickly & embellish the light flares in post to assist the story telling
& fortunately Fin design were really, really accommodating.

I had a great location in mind but it was not available so we ended
up at this guest house where Keith Richards had recuperated after his recent fall & brain surgery, it is normally full to the brim,
cluttered with all sorts of furniture & the walls are plastered with
'interesting' art, i dont know why anyone with a sore head would go
there. But we emptied a room did a quick re-dress & pushed the button.

It was a nice open brief & it all happened so fast, but I
think it worked out Ok & I appreciate the agency trusting me from the outset when i said it would make more sense in the online.


Go to the MAIN PAGE or Click here to view this spot

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   NEW ZEALAND    February 27, 2007 23:40 (Edited: February 27, 2007 12:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/Poverty1_tn.jpg






Link
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Click here to view this ad

New Print Work

 LATEST PRINT / OUTDOOR / AMBIENT   EUROPE    February 27, 2007 13:45 (Edited: February 27, 2007 02:45)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2007/Feb/tn_5140_DvdW_pak_small.jpg


In regular newspapers, old articles ware placed. As if taped in the newspaper. The articles weren't really old, they just appeared old. The copy is about Medicins du Monde, who help people in area's were there is no newsy attention. Because the disaster happend some time ago, for instance.

Link
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Click here to view this ad

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