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Seen and noted

Great work from Thailand (from a little while back)

 WORTH A LOOK    June 21, 2006 04:45 (Edited: June 20, 2006 18:45)
We missed this one when it came out a little while ago, but for those of you who haven't seen it ... well worth a look! bestads.

To view "Love story Part 1" click ....

To view "Love story Part 2" click ....

To view "Love story Part 3" click ....

To view "Love story Part 4" click ....

Interesting product demo from South Africa.

 TV   SOUTH AFRICA    June 14, 2006 15:43 (Edited: June 14, 2006 05:43)
Director Brett Wild from Picture Tree & South African agency King James team up on this new Hygenix spot.

(two in the series - there's a "Messy Boy" as well.).

The average all-purpose cloth contains millions of potentially harmful bacteria. The ad illustrates this by showing what you might as well use to clean if you're not using Hygenix.

To view the spot click ....

New HBO work through Harvest

 TV   USA    June 14, 2006 09:39 (Edited: June 13, 2006 23:39)
Director Michael Downing of Harvest Films confronts a growing problem.

To view the spot click ....

The new animated follow-up to McDonald's "Inner Child"

 TV   AUSTRALIA    June 14, 2006 07:31 (Edited: June 13, 2006 21:31)
The new McDonald's animated spot from the good people who brought you "Inner Child"

Apparently McDonald's "Inner Child" has been well received by the Leo Burnett group worldwide, not to mention picking up a few awards along the way. So here's the latest animated 60 second spot from Leo Burnett Sydney, which I'm told is also doing the business for them.

and from the creatives ...
A different approach from McDonalds to promote the Lighter side of their menu. This ad was a lengthy creative collaboration between Burnetts and FAT, and the result of many long nights by the animators at FAT - a fantastic bunch of lads to work with.

Click here to view this spot

New from Ruckus Films & BBDO Canada

 TV   CANADA    June 14, 2006 07:12 (Edited: June 13, 2006 21:12)
Canada's been a bit quiet lately, but here's a nice one from Director David McNally of Ruckus Films:

To view the spot click ....

new TV work by BBDO NY for G4, a network devoted to male teens

 TV   USA    June 14, 2006 07:06 (Edited: June 13, 2006 21:06)
A couple of the new G4 spots from BBDO New York. Well worth a look!

From the agency:
.... the task was to brand a one hour block from 12 a.m. to 1 a.m. The shows on this block are very irreverent and quirky to say the least. So the advertising was created to mirror that same spirit.

Eric Silver and his group first came up with a name for this block, Midnight Spank. From there, BBDO designers developed a logo, which served as an inspiration for the advertising.

To view the spot "Sand" click ....

To view the spot "Bedroom"click ....

New from Egg ... engineering meets art

 TV   SOUTH AFRICA    June 14, 2006 06:58 (Edited: June 13, 2006 20:58)
New workfrom Egg films & south african agency Ireland/Davenport.

The title is "Kinetic Sculptures" - quite amazing.

To view the spot click ....

Habbekrats Reclame Amsterdam make their own contribution

 TV   EUROPE    June 14, 2006 06:53 (Edited: June 13, 2006 20:53)
A commercial made by Habbekrats Reclame Amsterdam, getting in to the football world cup spirit.

The message to Germany .... "Bring it on!"

To view the spot click ....

Guest comments for featured spot "Black Ballons"

 GUEST COMMENTS    June 14, 2006 06:47 (Edited: June 13, 2006 20:47)

A few words from Sassy Havyatt & Frank Muller, GPY&R Melbourne, creatives on "Black Balloons":

Only two shots in the commercial feature real balloons. Can you guess which ones aren’t CGI?

More of the VW campaign from DDB London

 TV   UK    June 14, 2006 06:44 (Edited: June 13, 2006 20:44)
Following on from this week's featured VW spot "Tea", here's a few more in the campaign. Great work. We love 'em all ... and retail at that!

To view Hidden Camera click ....

To view Horses Mouth click ....


To view Test click ....


Guest Comments for the featured United Airlines spot "Night"

 GUEST COMMENTS    June 14, 2006 02:44 (Edited: June 13, 2006 16:44)
It's about time we featured one of the United spots in the "Rhapsody in Blue" series. They've all been brilliant. Now ... Some background from Stuart D'Rozario and Bob Barrie, Fallon Minneapolis, Creatives on the featured United TV work.

This new installment of United's animated campaign is directed by
Oscar-winning animator Alexander Petrov and focuses on international business travel. The spot was created with the Russian animator's unique technique of painting on glass with his fingers.

The creative concept:

The story is about a businessman who is up at night in Asia jetlagged.
Rather than sit and work or watch TV in the hotel room, he decides to go out and explore the new city -- an exotic world of lights, people, and experiences. Through an explosion of paint and color, and an
Asian-influenced version of "Rhapsody in Blue", the commercial brings to life the unique Eastern culture. At the end of the spot, tired but
content, our businessman heads to the airport. As the sun begins to rise, he finally falls asleep in the comfort of a United plane.

Guest Comments for the featured spot "Incredible Women"

 GUEST COMMENTS    June 14, 2006 02:40 (Edited: June 13, 2006 16:40)
A few words from Tom Hudson & Lee Goulding, Lowe London, creatives on the Rexona spot.

Rexona 'Super Woman'

"The actress is called Dreya Weber. An incredible aerial artist who's worked with Madonna. Her bit was done for real against blue screen.

Everything else - cars, people, buildings, shadows - was created by the cgi pixies at Glassworks in London.

Noam Murro was there as well holding a camera and wearing his underpants outside his tights."


 CREATIVE VIEWOINT    June 12, 2006 14:07 (Edited: June 12, 2006 04:07)
JWT Worldwide hosts a panel discussion with
Martin Sheen, Michael Patrick King, and Craig Davis; led by Arianna Huffington.

London – June 12, 2006 – JWT Worldwide, the largest advertising agency in the U.S. and the fourth largest in the world, today announced that it will bring together actor and political activist Martin Sheen, Sex and the City executive producer Michael Patrick King, JWT Worldwide chief creative officer Craig Davis, and cofounder and editor Arianna Huffington at the Cannes International Advertising Festival for a panel discussion on upping advertising’s ante to compete with other forms of media that are creating big ideas that drive popular culture.

Themed “From the Makers of Pop Culture,” the panel, to be moderated by Huffington, will take place on Wednesday, June 21, at 11:00–11:45 a.m. at the Debussy Theater in Cannes, France.

“Because we live in a 24/7 media world, reality and fantasy have merged,” says JWT Worldwide chairman and CEO Bob Jeffrey. “It’s sometimes hard to tell the difference between news and entertainment—or between entertainment and marketing. But the consumer can figure out the difference, and the most desirable consumer has a knack for choosing the good stuff as well as for blocking commercial messages. That raises the bar for advertising. And that makes it imperative that we learn from our betters in every medium so we can make programming that’s as powerful and entertaining as theirs.”

Sheen, who played President Josiah Bartlet on The West Wing, and King, who produced, directed, and wrote episodes for Sex and the City featuring main character Carrie Bradshaw, have both participated in “big idea” American television shows that created iconic role models with impressive reach and wide appeal.

The West Wing’s Bartlet is the perfect American president: learned but with the common touch; partisan but with a talent for creating coalitions; wise, effective, popular. Sex and the City’s Bradshaw speaks to real women because she’s successful but also openly fragile and human.

The fact that these role models are fictitious has made them no less appealing or important to audiences around the globe. And the impact of their shows has been far more significant than any advertising campaign. This raises several important questions:

What can the advertising industry learn from TV shows like these?
How did these shows manage to stay creative, fresh, and edgy?
How can advertisers be as compelling and achieve the same reach?

“I’m thrilled to be leading a conversation that seeks to understand how ideas evolve into forces in culture, and how advertising, in its quest to evolve with the fast-changing media landscape, can achieve the same effect on the same scale,” says Huffington, whose influential, heavily read blog,, landed her on Time magazine’s 100 People Who Shape Our World. “This discussion is about exploring new ways of resonating with consumers.”

About the Panelists
Martin Sheen, having already portrayed John F. Kennedy and Robert Kennedy, seemed the perfect choice for President Josiah Bartlet on The West Wing, which ran for seven seasons on NBC. For that role, he received five Emmy nominations for Outstanding Lead Actor in a Drama Series and won a Golden Globe for Best Performance by an Actor in a TV Drama, as well as two SAG Awards for Outstanding Performance by a Male Actor in a Drama Series. He’s a veteran political activist who has steadfastly refused all pleas that he run for office.

Michael Patrick King served as executive producer of Sex and the City. For his work as a writer on the series, he was nominated for three Emmys and two Writers Guild Awards. As a director, he was twice nominated for an Emmy and won once. For the show’s last five years, he wrote the season’s premiere and final episodes. He’s currently developing new TV projects.

Craig Davis is JWT Worldwide’s chief creative officer. Since joining JWT two years ago, he has led the agency’s creative transformation, introducing a new network point of view and new creative standards, and upgrading talent. He was instrumental in winning the global HSBC account and helped secure the launch of Vodafone’s 3G network. Before joining JWT, Craig was regional executive creative director for Saatchi & Saatchi in Asia/Africa, where he drove the agency to become the No. 1 creative network in the region. He was named Asia’s first Advertising Person of the Year by Campaign Brief Asia and one of the world’s Top 100 advertising people by Advertising Age. Craig has judged at Clio, One Show, D&AD, and many other award shows, and is on this year’s Cannes Titanium jury.

About the Moderator
Arianna Huffington is cofounder and editor of the innovative group blog She’s also a nationally syndicated columnist for Tribune Media, the author of 10 books, and cohost of the political-roundtable show Left, Right & Center on public radio. Her most recent book is 2004’s Fanatics and Fools: The Game Plan for Winning Back America.


 FROM BESTADSONTV    June 08, 2006 06:29 (Edited: June 07, 2006 20:29)
Yep ... you can now advertise on bestads! see the banner at the top of the page? ... just like that.

Interested? want some prices? want some reach & readership info?

Click on "contact us" in the menu bar above, & send us an email.

Silver Awards Winners 2006

 AWARD NEWS    June 07, 2006 07:48 (Edited: June 06, 2006 21:48)
The bestads SILVER Winners for 2006 are now on the main page.

And the SILVER award winners are:

Stella Artois - Ice Skating Priests

Orange - Blackout

Orange - Dance

Think - Cameraphone

Toyota - Humanity

CANAL Plus - March of the Emperors

Photos from the 2006 Prodigy BestAdsOnTV Awards!

 AWARD NEWS   AUSTRALIA    June 07, 2006 06:45 (Edited: June 06, 2006 20:45)
Check out the photos from the 2006 Prodigy BestAdsOnTV Awards.

The night was a huge success with much alcohol consumed and advertising viewed!

Thanks again to Prodigy Film for their generous sponsorship of the night.

We hope everyone had a great time!

Thanks to our sponsors ... Prodigy

 AWARD NEWS   AUSTRALIA    May 31, 2006 18:53 (Edited: May 31, 2006 08:53)
Thanks to our awards night sponsors - Prodigy

Thanks a million Jonathan!


bestads awards night

 AWARD NEWS    May 31, 2006 18:48 (Edited: June 01, 2006 00:42)
The bestads awards 2006 BIG bash was at the Melt Bar in Sydney's Kings Cross.

Thanks to all those who came along & apologies to those who tried to get tickets but couldn't - we'll have to get a bigger venue next year i guess.

During the evening we announced a few AUSTRALIA / NEW ZEALAND best awards:

best agency Aust / NZ:
equal best ... Saatchi & Saatchi NZ / George Patterson Y&R Melbourne.

best ad Aust / NZ
you guessed it ... Big Ad (GPY&R Melb)

best production company Aust / NZ:
Revolver Film

best director Aust / NZ:
equal best ... Garth Davis (Exit), Paul Middleditch (Plaza), & Steve Rogers (Revolver).

best director worldwide ... Noam Murro

 AWARD NEWS    May 31, 2006 18:19 (Edited: May 31, 2006 08:19)
... and the best director 2006, worldwide ... NOAM MURRO.

Noam Murro had 5 spots featured in the last 12 months & 4 in the top 50.

Rexona "Go Wild" - Lowe London

Olympus "Cropped Photos" - Springer and Jacoby, Amsterdam

Orange "blackout"- Mother London

Skoda "Train" - Fallon UK

best production company 2006 ....

 AWARD NEWS    May 31, 2006 18:14 (Edited: May 31, 2006 08:14)
best production company 2006 worldwide - GORGEOUS.

best agency worldwide 2006

 AWARD NEWS    May 31, 2006 18:08 (Edited: May 31, 2006 08:08)
and the best agency worldwide for 2006 ... MOTHER LONDON.

The best agency is awarded by our rankings & is based on the number of featured spots on the site.

Next year we hope to include print as well. (This year we didn't have a complete year of print submissions).


 AWARD NEWS    May 31, 2006 17:53 (Edited: May 31, 2006 07:53)
The bestads GOLD Winners for 2006 are now on the main page.

A line up of some of the most credentialed creatives in advertising have finalised this year's judging & the 6 gold award winners have been announced at our HUGE awards night.

For a full list of judges go to the awards page. (Thankyou judges!)

And the GOLD award winners are:

Guinness "noitulovE"

Sony Bravia "Balls"

Carlton "Big Ad"

Honda "Choir"

Honda "Impossible Dream"

Sky One "Simpsons"

The absolutely amazing thing about the voting is that with 27 judges (!) "noitulovE", came out in front of Sony "Balls" by just 1 point!!! Fantastic result. So of course, we're exceedingly happy. For that matter, we're extremely happy with ALL of the GOLD & SILVER winners. Well done everyone of you & thanks again to the Jury.

Now ... for those of you who are interested in the PSYCHOLOGY of awards. here's a couple of observations:

If an ad comes out early in the awards year it’s got a much harder job to pick up a BIG award (eg. grand prix) than one that comes out later in the year.
If something wins at a few awards, judges (even the best ones) are influenced & go ... “yeah .. That IS good isn’t it”. It gains ground.

The after-party "say-sorry card" from BWM (Sydney)

AUSTRALIA    May 25, 2006 09:13 (Edited: February 05, 2007 16:04)
And a good time was had by all.

I guess this comes under the heading of "self promo" print work?
In any case ... very topical.

To view , click ...

Renault TV work from Publicis Paris

 TV   EUROPE    May 24, 2006 14:35 (Edited: May 24, 2006 04:35)

New Renault TV work from Publicis Paris & Les Telecreateurs.

Used renaults for every occasion.

Click here to view this spot

Shell "Movement" - from JWT, London

 TV   UK    May 24, 2006 14:05 (Edited: May 24, 2006 04:05)

We were going to feature this one a couple of weeks ago, but the lads have just finished this beautiful 60 sec cut & it was well worth the wait.

Click here to view this spot

Here's more of the Kilroy campaign from Saatchis Copenhagen

 WORTH A LOOK   EUROPE    May 24, 2006 12:44 (Edited: May 24, 2006 02:44)

Here's the print / ambient work to go along with this week's featured spot "Meteor2".

To view the print & ambient work for Kilroy Travels....

New from Whybin/TBWA Melbourne

 TV   NEW ZEALAND    May 24, 2006 11:56 (Edited: May 24, 2006 01:56)

Pet food ... Not the easiest category, but here's a good one from Australia.

The use of human analogies demonstrate the many benefits of feeding your dog or cat Optimum.

Creative Commentary:
Optimum is a dfferent type of pet food so it deserved a different type of ad. So, no bounding dogs and curled up cats, but lots of product benefits.

Click here to view this spot

New from CP+B

 TV   USA    May 24, 2006 11:48 (Edited: May 24, 2006 01:48)

The latest from CP+B ....

Now I can't remember exactly who or where, but Crispin Porter was just named "most creative agency" USA. So we have to keep an eye on what they're up to. Here's one of the new Miller Lite spots.

Hey Stinky Moore ... I'm told you're now producing for CP+B. Is that true? let me know ....

Click here to view this spot

New from Red Bee Media London.

 TV   UK    May 24, 2006 11:30 (Edited: May 24, 2006 01:30)

One of a series of 3 unique talking couches from Reginald Pike director Lena Beug.

Click here to view this spot

Mother's self promotion.

 WORTH A LOOK   UK    May 24, 2006 11:23 (Edited: May 24, 2006 01:23)
From Mother London:

There was chaos. Employees as well as clients and visitors needed something to put show reels and leftovers from lunch in.

After extensive research we had come to the conclusion that a carrier bag is a ’walking poster’ as much as a t-shirt and they can sometimes express a little about its owner’s personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a ‘super savers’ bag in an expensive store.

And so, the Mother Uncarriable Carrier Bags were born. Bags you don’t want to be seen carrying around.

People went crazy for them. We were called up by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense.

To view more of the bags click....

Guest Comments for the featured spot

 GUEST COMMENTS    May 24, 2006 10:25 (Edited: May 24, 2006 00:25)

A few words from the director, Richard Hickey:

Any similarity between this film and the Honda Choir commercial is purely
coincidental. We started working on this film eighteen months a go. I guess
through the influence of similar cinema, music and global events, two, even
three completely different sets of people can produce an eerily similar
piece of film. I am lying of course, but I would like to say that no cats
were injured and the badger was already dead, a little warm but definitely

Click here to view this spot

Guest Comments for the featured Olympus "Soup" spot.

 GUEST COMMENTS    May 24, 2006 10:13 (Edited: May 24, 2006 00:13)

A couple of words from the director, Miles Murphy ...

“With this being one of my first commercial spots I have to admit being a little nervous working with industry big guns. Luckily for me a good idea like this doesn’t necessarily take a long time to shoot as this was one of two spots we shot on a single day.”

Click here to view this spot

the age old debate - fold or scrunch.

 TV   AUSTRALIA    May 22, 2006 13:40 (Edited: May 22, 2006 03:40)
The Sweet Shop continues to perform ... as does Clemenger BBDO Melbourne.

This one's from a few weeks back, but it's well worth a look.

Click here to view this spot

The other Olay work from Saatchis London.

 WORTH A LOOK   UK    May 20, 2006 06:57 (Edited: May 19, 2006 20:57)
Last week we had some featured Olay print work from Saatchis London as well as Saatchis NY. Here's some of the other Olay work in the series from Saatchis London:

Click here to view "Mrs Robinson"

Click here to view "Fingerprints"

Click here to view "Naturist"

Anti-smoking ad for teens ... from Bent & Sedgwick Rd.

 WORTH A LOOK   USA    May 20, 2006 06:15 (Edited: May 19, 2006 20:15)
This one's from a few months ago, but well worth a look.
(And we all know that PSA's are done for love & exposure.)

One of two 30-second public service announcement ads. Aimed at kids ages 9-14, this is one of the first two spots in a new anti-smoking campaign from the Washington State Department of Health. Instead of the traditional approach of “smoking is bad for you”, these new spots take the tact of “smoking makes you far less kissable”. The PSAs equate smoking as being as appealing as putting a dead possum or coughed-up hairball in one’s mouth. It is an anti-sex appeal message.

and from the director - Chel White:
This project was a wonderful opportunity to go to that surreal place where, left to my own devices, I tend to go.

Click here to view this spot

Guest comments for this week's featured NSPCC spot "Hands"

 GUEST COMMENTS    May 20, 2006 05:29 (Edited: May 19, 2006 19:29)
A few words from the director Ric Cantor, Outsider.

The thing about dealing with such a delicate subject was getting a balance -

it needed to be powerful, but not heavy-handed. We shot a very simple shot with the back of a man getting up from his computer as the doorbell rang (a creative from the agency kindly volunteered). We then shot a kid behind a sheet of latex lit from the side, coming in and touching the latex. We tried a whole load of different takes and chose the simplest, most passive take.

We graded the latex shot to be full of contrast so the latex went to black and it felt like the child was coming out of total blackness. After putting the image into the computer screen, we had to find a sound that would haunt the viewer and this proved to be difficult. All the first few sounds we tried next to the picture were shocking, but it felt like a horror film and that the child was the monster of which we were afraid - completely the wrong message. So after a lot of searching we chose a very simple, eerie sound which I think leaves the viewer clear about the message.

New work from Cherub Pictures

 TV   AUSTRALIA    May 19, 2006 00:07 (Edited: May 18, 2006 14:07)

An amusing internet campaign to promote the 'Dream Scholarship'.

To view the spot click ....

Mother NY's new work for Virgin mobile

 TV   USA    May 18, 2006 19:44 (Edited: May 18, 2006 09:44)
Mime ... tragic stories from Mother NY & film co Harvest.

To view the spot click ....

One man's campaign to take England to victory

 TV   UK    May 18, 2006 19:37 (Edited: May 18, 2006 09:37)
More world cup fever ... this time from AMV BBDO & 2am Films

To view the spot click ....

New work From Hasan & partners, Helsinki.

 TV   EUROPE    May 18, 2006 19:33 (Edited: May 18, 2006 09:33)
Improving sales techniques ... this oughta do it.

To view the spot click ....

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