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Seen and noted


 WORTH A LOOK   AUSTRALIA    January 29, 2007 03:46 (Edited: January 28, 2007 16:46)

Print and Ambient Execution

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 January 29, 2007 03:39 (Edited: January 28, 2007 16:39)

"Dinner's Ready"

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 WORTH A LOOK    January 29, 2007 03:37 (Edited: January 28, 2007 16:37) Traffic Light .jpg

Created to communicate the effect Multiple Sclerosis has on it's sufferers. To provide contact details for anyone needing support.

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 WORTH A LOOK   AUSTRALIA    January 29, 2007 03:35 (Edited: January 28, 2007 16:35) Pet Food Hospital A12.jpg

Iams Smart Puppy pet food aids brain development in growing dogs. This print campaign plays on that fact, by showing 'doggy doors' installed in unexpected locations.

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 WORTH A LOOK   EUROPE    January 29, 2007 03:32 (Edited: January 28, 2007 16:32) VIBRATION.jpg is the largest sextoys store on the web, in France.

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 WORTH A LOOK   INDIA    January 29, 2007 03:31 (Edited: January 28, 2007 16:31)

Even bad copy deserves to look good.

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 WORTH A LOOK   ASIA    January 29, 2007 03:29 (Edited: January 28, 2007 16:29)

mother's day posters at Tower Records

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 WORTH A LOOK   EUROPE    January 29, 2007 03:26 (Edited: January 28, 2007 16:26)

a campaign to remind parents what happens when to your kids when they have too much sugar. three executions 1. teddy 2. house 3. microwave

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 WORTH A LOOK   UK    January 29, 2007 03:23 (Edited: January 28, 2007 16:23)

Current press campaign for Boddingtons Bitter, that is The Cream.

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 PRINT   SOUTH AFRICA    January 29, 2007 03:12 (Edited: January 28, 2007 16:12)

This ad ran full page in the newspaper and as A1 posters

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 WORTH A LOOK   AUSTRALIA    January 29, 2007 02:56 (Edited: January 28, 2007 15:56) Durex infinity.jpg

Durex Extended PLeasure condoms contain a special lubricant to help delay climax. Grab a Durex condom in between the thumb and forefinger of each hand then pull and twist gently - suddenly you have the infinity symbol.

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 PRINT   SOUTH AFRICA    January 29, 2007 02:54 (Edited: January 28, 2007 15:54)

The ad shows a radio with its wire arial hooked around the arm of a cross, symbolising a direct connection to God.

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 WORTH A LOOK   ASIA    January 29, 2007 02:49 (Edited: January 28, 2007 15:49)

Theraphist for penis enlargement.

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 WORTH A LOOK   USA    January 29, 2007 02:39 (Edited: January 28, 2007 15:39)

The objective was to inform Congress that lung cancer kills more women every year than breast and cervical cancer combined. The solution was to alter the female symbol with cigarettes.

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 WORTH A LOOK   NEW ZEALAND    January 29, 2007 02:32 (Edited: January 28, 2007 15:32) Cat Door.jpg

Actual cat doors were attached to inner city adshels.

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 WORTH A LOOK   AUSTRALIA    January 29, 2007 02:31 (Edited: January 28, 2007 15:31) Prius Bike.jpg

A classic, crude retail device is used to deliver a powerful benefit: the Prius has a monitor in the dash that displays what you normally can't see when reversing.

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 WORTH A LOOK    January 29, 2007 02:28 (Edited: January 28, 2007 15:28)

There's been A LOT of good print / outdoor / ambient work submitted to bestads over the last year. Not all of it can make it to the main print page, so we thought we put some of the better work on the news page.

Click on "Well worth a look" in the Categories on the left side of the page.

Guest comments for featured spot "Birdman"

 GUEST COMMENTS    January 26, 2007 12:50 (Edited: January 26, 2007 01:50)

Some background from Stylewar, the directors on the Santo spot "Birdman":

bestads:So where did this idea come from? Was it pretty much as per the scripts from the agency?

Stylewar: The basic idea was in the script from Santo, and our interpretation of it seemed to fit their vision.
We added different characters and worked a lot with the looks of them.

bestads: What was your input / treatment?

Stylewar: As mentioned above we had a lot of different ideas about designs and ideas of how the guy should look like.
And he became very similar to our sketches in the treatment. We didn't want to create a monster but a VERY different and sympathic looking character.
we also worked on options for the characters he should meet on his stroll. We then filtered them down together with Santo for the perfect fusion.
the realistic quite raw locations was something the agency liked very much!

bestads: The shoot ... how did that go?

Stylewar: We wanted to get much to play with in the edit so it was a tight schedule but it ran smooth and we got everything so that was great.
we filmed a great old violinbumguy with a priceless look that had to make room for other shots finally. That was a bit sad but we knew we had to make a few choices
like this in the edit.

bestads: Do you think this work is typical of your style?

Stylewar: Yes, we love the idea, it has a visual twist and humour, but it's not often a client let ideas like this walk through the whole process and come out

bestads: How were the guys at Santo?

Stylewar: they were great, Santo was always up for a fight helping us keeping absurd features
in the final spot, especially in the main character's last stage.

bestads: Did the main talent know how he'd look at the end of the commercial? (He may have trouble with the ladies from here on.)

Stylewar: He was actually enjoying messing around with his new looks, flirting with girls with his beak in cape town.

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Guest comments for featured spot "Storm"

 GUEST COMMENTS    January 24, 2007 21:52 (Edited: January 24, 2007 10:52)

A bit of background from the director, Simon Ratigan:

What was always going to make this job difficult was over a few days, trying to cheat the transformation of a city from sunlight to cloud. The choices were either to shoot where we might find clouds and thunder, or shoot with a clear blue sky. The unpredictability of the weather meant we couldn’t wait for it to happen for real, but with exceptionally good luck we actually had the sun and real clouds rolling over the city during two of the days, so this film is exactly what it is, no special effects just a combination of clever cinematography by Bob Pendar-Hughes and great Post by The Mill.

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Guest comments for featured spot "Invisible Man"

 GUEST COMMENTS    January 24, 2007 10:39 (Edited: January 23, 2007 23:39)

a few words from the creatives:

Each evening, after getting off the train, Ozzy felt like someone was following him home as he walked through the Cross. One night he confronted this suspicion; "Who are you and why are you following me?" An invisible man wearing a top hat and tails stepped out from behind a tree and told Ozzy something he has never repeated. This ad is a part of that story.

and from the director, Spencer Susser:

My goal was to create something that felt loose and captured, without the visual effect getting in the way.

and from the post house:

The director, Spencer Susser, wanted Johnnie's journey to always maintain the interest and energy you would expect from a walk through Kings Cross, Sydney's red-light district.

Johnnie's journey had to be convincing so the decision was made to shoot hand-held with minimal lighting rigs. This ensured that the natural momentum and movement of someone walking would never be restricted.

From the onset of the job we knew it would be labour intensive. While the 2D team were busy removing any trace of skin and hair from the plates the 3D crew were tracking and creating replacement clothing and accessories.

The end result, an eclectic walk on the wild side. A lot of hard work but a lot of fun to be part of.

Karen Fabling
FUEL Senior Flame Artist

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Guest comments for featured Fleurop-Interflora spot "Tent"

 GUEST COMMENTS    January 24, 2007 10:35 (Edited: January 23, 2007 23:35)

A bit of background from the director, Axel Laubscher:

Fleurop was shot hand-hold during two very cold days in the deepest Swedish forrest. On day two we got hit by a blizzard and the entire area was covered in snow. Perfect continuity! The letters are made of styrofoam and worn by children. In post we removed their upper bodies and patched up the holes in 3D. The children were very cold during the shoot, but that's film. The idea was do get a documentary style feeling. Men hunting in the wild forrest, sort of.

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Saatchi & Saatchi Sydney's new work for Foxtel

 TV   AUSTRALIA    January 24, 2007 10:25 (Edited: January 23, 2007 23:25)

Amusing stuff from Saatchis Sydney & Goodoil Films. Main page material?

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New advert for the Royal Mail from AMV BBDO

 TV   UK    January 24, 2007 10:20 (Edited: January 23, 2007 23:20) Machine.jpg

Clever idea - illustrates the point perfectly. Once again, wish we had more room on the main page.

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speaking of interactive ....

 LATEST ONLINE   CANADA    January 24, 2007 10:16 (Edited: January 23, 2007 23:16)

You'd expect quite good websites from animators, so here's one that's worth a look.

Every time you refresh the page you get a new lttle animation to click on. Fun. (click on the little squiggles that appear at the top of the page).

New RAC work from AMV BBDO

 TV   UK    January 24, 2007 10:04 (Edited: January 23, 2007 23:04)

Tough guy Vinnie Jones breaks down on a lonely road at night. He runs off for help through some woods. Meanwhile his wife simply calls the RAC who quickly come to the rescue.

Nicely done too.

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New from DDB Chicago.

 TV   USA    January 24, 2007 10:00 (Edited: January 23, 2007 23:00)

DDB Chicago has created a new campaign to introduce OfficeMax's ImPress services. This one ... "Jury".

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Maclaren McCann's new spot for Cadbury

 TV   CANADA    January 24, 2007 09:50 (Edited: January 23, 2007 22:50) all.jpg

Be careful of the 'Send All':

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The latest in the BT series from AMV BBDO London

 TV   UK    January 24, 2007 09:47 (Edited: January 23, 2007 22:47)

For those of you outside the UK, BT Broadband has been running a series following the life & times of .... well ... you'll get the picture. Here's the latest of this quality work from AMV BBDO & Moxie Pictures.

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Another of the MTV "Staying Alive" spots.

 TV   USA    January 24, 2007 08:41 (Edited: January 23, 2007 21:41)

W+K's aids awareness work through production company Form

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The latest from DDB Melbourne & Paul Middleditch

 TV   AUSTRALIA    January 24, 2007 08:10 (Edited: January 23, 2007 21:10)

Another of the ANZ credit card spots from DDB Melbourne & Plaza Films

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New Kelloggs work from South Africa

 TV   SOUTH AFRICA    January 24, 2007 08:05 (Edited: January 23, 2007 21:05)

It's always tough doing good work in this category. Here's the latest from JWT South Africa & Sanga Films.

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New TV work from Austria ....

 TV   EUROPE    January 24, 2007 08:01 (Edited: January 23, 2007 21:01)

The latest from Demner, Merlicek & Bergmann, Austria, & co production by Silverscreen Sydney / FFP Productions Vienna.

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and from PUBLICIS YORUM, Turkey ...

MIDDLE EAST    January 24, 2007 07:58 (Edited: January 23, 2007 20:58)

We don't see much TV work from this part of the world, so here's one from Publicis Yorum.

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Global Awards - December 2006 - now online

 AWARD NEWS    January 24, 2007 02:58 (Edited: January 23, 2007 15:58)

A bit of background to the December awards:

There was a clear favourite with most of the Jury. "Bald" from Santo Buenos Aires was the clear winner this month. Gold.
"Warm Technology" from Wieden + Kennedy London has been selected as Silver.
"Acupuncture" from DDB Amsterdam ... Bronze.

Followed closely by Guinness "Sky" (Saatchi & Saatchi London), Uncle Gus (Lowe Mexico), "The Joy of Non Sex" (Ogilvy London), "Car Park" (Ogilvy London) & Manix Condoms (CLM BBDO, France) ... all within 4 points of bronze (over 8 judges).


No clear favourite in the print / outdoor category. Gold, Silver & Bronze separated by only 3 points.
"Wall Charts" = Gold (Saatchi & Saatchi London)
"Mexican Wrestlers" = Silver (No agency)
"Diversity" = Bronze (BBDO New York)

Followed by "Stadium" (Young & Rubicam Paris) and "Made of Japan" (Strawberryfrog Netherlands) ... both just one point away from bronze.

Thanks again to the December Jury:

Sylvain Thirache - ECD, DDB Paris
Wayne Best - ECD, Taxi New York
Nigel Dawson - CD, Grey Melbourne, Australia
Flavio Pantigoso - CD, Lowe Mexico
Kerry Reynolds - ECD McLaren McCann Canada
Jeremy Taine - ECD Ogilvy New Zealand
Jeremy Carr - CD MCBD London
Peter Ampe & Katrien Bottez - CDs Duval Guillaume Belgium

Go to the awards page for all of the resuts & links:

online competitions .... sometimes they produce something good!

 WORTH A LOOK   UK    January 17, 2007 10:32 (Edited: January 16, 2007 23:32)

these guys won an online competition for

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Interesting little animation for C4's E4

 TV   UK    January 17, 2007 10:18 (Edited: January 16, 2007 23:18)

A new promo from Channel 4 (UK) to promote their "E STINGS" competition.

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New Nike+ spots from W+K, Portland

 TV   USA    January 17, 2007 10:11 (Edited: January 16, 2007 23:11)

Nike+ pitching in to help with your resolutions. Here's a couple of the latest batch.

All part of the integrated Nike+ work.

Click here to view Mechanical Bull

Click here to view Bobbing for Lobsters

Guest comments for featured spot "Beep"

 GUEST COMMENTS    January 17, 2007 10:02 (Edited: January 16, 2007 23:02)

A few words from the creatives, Anne Fleming & Nicole Sykes, Chemistry, Ireland.

Bringing a sound-effect to life was no easy job, but Julian Grey and Steve Angel at Headgear Animation in Canada did it brilliantly. Those Canadians are also darn nice. The sound-engineering and voice-over recording was done by the very talented Simon Flanagan in Dublin. This ad is part of a campaign that features the job histories of Beep, Creak, Bing, and Tick but we have to say "Beep" is our favourite. If only because we got to swear that fucking much."

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Guest comments for featured spot "Prostate"

 GUEST COMMENTS    January 17, 2007 09:59 (Edited: January 16, 2007 22:59)

A few words from Chris Hirsch, John St, Canada, one of the creatives on the Toro magazine spots.


Toro is a Canadian magazine for young urban men who have outgrown the “laddie” magazines like Maxim and FHM but who still want a smart, funny, edgy, read.


The “What men need to know” tv and print campaign positions Toro magazine as a must read for our target with humorous tips on everything from surviving a weekend in Vegas, to the downside of ironing your jeans. Thanks to Radke Films and Director Craig Brownrigg for giving us this Prostate exam.

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Guest comments for featured spot "Rituals"

 GUEST COMMENTS    January 17, 2007 09:52 (Edited: January 16, 2007 22:52)

A few words from the creatives, David Klein & Justin Ruben, Publicis Mojo Melbourne, Australia:

This ad was basically an Australian version of the North Korean mass games. However given the limited time and budget we were forced to forgo the countless hours of practice and rely on the skills of the director Hamish and the persuasive techniques of electric shock therapy, in order to get average people to perform in unison.

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