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Seen and noted

New Mercedes-Benz work from Lobedu Leo Burnett South Africa.

 TV   SOUTH AFRICA    September 13, 2006 10:53 (Edited: September 13, 2006 00:53)

New Launch spot for the new B-Class Mercedes from Frieze Films & Lobedu Leo Burnett, SA.

Click here to view this spot

New medical procedures from O&M New York.

 TV   USA    September 13, 2006 10:41 (Edited: September 13, 2006 00:41)

New spots for SportsNet New York through Hungry Man & Ogilvy New York.

SportsNet New York (SNY) came on the air in April 2006. A highly successful ad campaign using a mysterious character with a TV for a head that plays SportsNet New York accompanied it. Now, in this follow-up campaign, the TV head theme continues, albeit in a completely different incarnation.

A new series of three ads, designed to look and feel like a local
plastic surgeon’s ads, break in September. The ads are brought to you by Dr. Joshua Rosen, an ethically challenged plastic surgeon who has begun offering a bizarre new procedure: The Head Enhancement Procedure. Because New York men love watching SNY, Dr. Rosen has begun replacing women’s normal heads with TV heads that play SNY, so that they can get the male
attention they deserve.
The series of spots drive to Dr. Rosen’s website,, where people can get more information on the procedure. The spots also drive to a phone number where people can get a free pre-consultation and hear from satisfied customers. In addition to TV, Web and phone, business cards for Dr. Rosen are being placed in New York city subways and apartment mailboxes, as this is a customary shady small business practice.

Click here to view this spot Clipping 1.jpg

... and here's the other one in the current series:

Click here to view this spot

New work from McCann-Erickson, Paris

 TV   EUROPE    September 13, 2006 10:34 (Edited: September 13, 2006 00:34)

Quite an unusual communications device ...

Click here to view this spot

It's impolite to stare ...

 TV   CANADA    September 13, 2006 10:31 (Edited: September 13, 2006 00:31)

New From Reginald Pike Director Mark Gilbert & BBDO, Toronto.

Click here to view this spot

New Vodafone work from JWT Frankfurt

 TV   EUROPE    September 13, 2006 09:38 (Edited: September 12, 2006 23:38)

JAM (from Another Film Company, UK) directs this new Vodafone spot for Vodafone.

From the agency:
One of three films, this one tells the story of a girl waiting for a bus who finds herself alone with a passionate if musically challenged busker ...
The strategy from JWT was crystal clear – why put up with bad entertainment when you can be assured of good entertainment on your phone?
The agency gave the directors the creative leeway to recommend how the protagonist disposed of the bad entertainment as long as the phone instigated it.
The bad music was written by Lotown and was then made even badder by street casting the very worst buskers money could buy.
He was found in the UK and the girl was street cast in Berlin.

Click here to view this spot

The new McDonald's work polarises opinion.

 TV    September 13, 2006 09:31 (Edited: September 12, 2006 23:31)

It seems that you either love it ... or hate it ... but the new McDonald's work out of Leo Burnett Chicago is hard to ignore, and quite a departure for McDonald's.

Click here to view this spot

Some people would rather stay at home than venture out.

 WORTH A LOOK   UK    September 13, 2006 09:27 (Edited: September 12, 2006 23:27)

I think these started life as spec spots a few months back ... but have found their rightful place in the world.

These spots are showing at each screening of the Time Out London on Screen film festival (Sept 1 - Sept 30)

Click here to view "Nails"

And the other one in the series ....

Click here to view "Lotion"

New Mercedes work from Springer & Jacoby Hamburg

 TV   EUROPE    September 13, 2006 09:21 (Edited: September 12, 2006 23:21)

Tarsem directs the new "positive / negative" spot for Mercedes.

Click here to view this spot

Creative rankings .... who's leading the world this awards year?

 FROM BESTADSONTV    September 07, 2006 10:04 (Edited: September 07, 2006 00:04)
Currently ranked number one in the world .....

for TV work:

Adrian Rossi - BBH London
Alex Grieve - BBH London
Pablo Minces - Santo
Sheena Brady - W+K Portland

For TV + Print / outdoor

Bill Bruce - BBDO New York
David Lubars - BBDO New York

New interactive work from GPY&R Melbourne Australia

 LATEST ONLINE   AUSTRALIA    September 07, 2006 09:32 (Edited: September 06, 2006 23:32)

Boags Draught calling for recruits.

... from the agency:

Although each batch of their beer is tested up to 30 times, beer can never be tested too much. Hence, calling for volunteers to the Tester Reserve.

1 Night a week. 52 Weeks a year... You get the drift.

It has a recruitment site as its hub, with outdoor, radio and online banner support. The site is:

Click here to view this interactive work

Of particular interest is Drill Sergeant (directed by Sean Byrne at Renegade and starring veteran theatre and feature film actor Ken Radley) located at:

Click here for the drill sergeant.


Agency: GPY&R Melbourne
Creatives: Hilary Badger & Rob Beamish
Creative Director: James McGrath
Agency Producers: Amber Benjafield & Simon Thomas
Interactive Designer: Marty Hungerford
Director: Sean Byrne
Production Co: Renegade Films

So how are the rankings going so far?

 FROM BESTADSONTV    September 07, 2006 09:17 (Edited: September 06, 2006 23:17)

Agency rankings for the current awards year ... from June:


In First position with 3 spots featured:
JWT London 3
M&C Saatchi London 3
Mother London 3

In second position with 2 spots featured:

BBH London 2
Cummins & Partners, Melbourne 2
Delaney Lund Knox Warren 2
Fallon Minneapolis 2
George Patterson Y&R Melbourne 2
Goodby, Silverstein & Partners 2
lowe bull 2
Santo 2
Vegaolmosponce 2
Wieden & Kennedy Portland 2
Wieden+Kennedy Amsterdam 2

Print / outdoor only:

In first position with 4 works featured

DDB Paris 4

In second position with 3 works featured

Grey Wordwide South Africa 3
Lowe Bull South Africa 3

In third position with 2 works featured

Ad Planet Group 2
BBDO New York 2
BBH London 2
Black River Football Club 2
creativejuiceG1 bangkok 2
DDB London 2
Saatchi & Saatchi New York 2


In first position with 6 ads featured:

Lowe Bull South Africa 6

In second position with 4 ads featured:

BBH London 4
DDB Paris 4
Grey Wordwide South Africa 4

In second position with 3 ads featured:

DDB London 3
Goodby, Silverstein & Partners 3
JWT London 3
M&C Saatchi London 3
Mother London 3
Saatchi & Saatchi New York 3

(looks like South Africa is dominating the print!)

We don't know who did this, but it's amusing.

UK    September 06, 2006 14:19 (Edited: February 05, 2007 15:05)

Any ideas as to who might have done this one?

It was sent in by one of the bestads devotees. Mattessons Sausage.

"just you, me ... and the sausage"

Click here to view this spot

From The Jupiter Drawing Room, Cape Town ...

 TV   SOUTH AFRICA    September 06, 2006 14:14 (Edited: September 06, 2006 04:14)

New work from South Africa. Nice simple idea.

Click here to view this spot

New interactive work from HRP

 LATEST ONLINE   USA    September 06, 2006 14:10 (Edited: September 06, 2006 04:10)

New interactive work from HRP.

To help increase ticket sales to Penn & Teller’s show in Las Vegas, the team created a banner that would give viewers a sneak peak of their unique brand of madness. We used the same unexpected, shocking humor that the bad boys of magic are famous for.

Click here to view this interactive work

Credits for “Slots”

Production: Struck Design

Copywriter: Adam Kopell

Art Director: Mark Grundland

Designer(s): Yo Umeda/Tim Saputo

Producer: Cathleen Kisich

Creative Director: Dominic Goldman

Executive Creative Director(s): Jon Soto and Jae Goodman

...and here's some of the new British Airways print.

 TV   UK    September 06, 2006 13:49 (Edited: September 06, 2006 03:49)

Some of the print that goes along with our featured BA spot.

Click here to view this ad

From Marketforce, Australia.

 TV   AUSTRALIA    September 06, 2006 13:47 (Edited: September 06, 2006 03:47) Darwin.jpg

The Bad boys of & are in town living it large and creating havoc as only & stars know how.

Click here to view this spot

Guest comments for the featured spot "Zoom Longhaul"

 GUEST COMMENTS    September 06, 2006 13:37 (Edited: September 06, 2006 03:37)

Some background from Adrian Rossi & Alex Grieve, BBH London, creatives on the featured BA spot.

Fred & Ginger, Holmes and Watson, Keith Harris & Orville (OK, scratch that one) and now, British Airways and Google.  Some things just work brilliantly together.

At BBH our understanding of  BA and Google meant we were able to bring them together to create a unique campaign.

The idea of using Google Earth as a platform for BA's World Offers Sale manages to ingeniously provide a solution for both client's needs.
For BA it allowed them to drive home a sale message whilst at the same time bringing to life the destinations and excitement of travel.  
For Google it provided a primetime opportunity to bring to people's attention their innovative product.

The result - breakthrough creative that works completely through the line and two very happy clients.

Click here to view this spot

Guest comments for the featured Axe spot "Fish"

 GUEST COMMENTS    September 06, 2006 13:27 (Edited: September 06, 2006 03:27)

A few words from Traktor:

The making of ...

We were attacked by trillions of tiny black, terrorist bugs. Their strategy was to simply die, rot, and spread a stench that panicked the crew. But our mission was for love so we re-conquered the beaches.

Click here to view this spot

Guest comments for "The Good, The Bad, & The Ugly"

 GUEST COMMENTS    September 06, 2006 13:22 (Edited: September 06, 2006 03:22)

Some background from the director, Lee Edwards.

It was all shot in Rome in one day. The strangest part of the day for me was shooting the man climaxing. I had to tell him through an interpreter to pump harder and scream longer while the theme tune to 'The Good, the Bad and The Ugly' played in the background. We shot it with the girl on top too, but it looked too realistic and lost the humour element. I didn't realise during the take but her mother was watching on a monitor outside. When i found out i spent the rest of the day hiding from her.

Click here to view this spot

Guest comments for the featured spot "Seat Search"

 GUEST COMMENTS    September 06, 2006 13:18 (Edited: September 06, 2006 03:18)

Some background from the director, Steve Reeves, Another Film Company.

The kronenbourg commercial was shot entirely on location in Prague.

Kronenbourg sees itself a relatively up-market beer that is mainly
enjoyed by older more sophisticated drinkers that would prefer to sit rather than stand at the bar to enjoy their drink. The commercial
illustrates this by showing a guy traipsing all over the city looking
for somewhere to sit. He eventually finds a seat in an art college
where he has to pose naked as a life model before he can finally savour his Kronenbourg.
The creative team Tom Drew and Uche Ezugwu were brilliant to
work with, as they gave me loads of freedom to come up with different executions of this clever core idea.
I wanted the commercial to have a cool laid back feel to it. I wanted to avoid the 'laddishness' of most beer ads and felt that the Pastsy Kline track helped add to this mood and I was really pleased when Graham Fink convinced the client decided to cough up the extra money to get it. It was a great shoot for me as I love simple story telling and getting interesting performances from the cast.
The commercial was lit by Alex Melman, he used uncoated lenses to
create the flares and softness that give the commercial its look. The
film was edited by Scot Crane at The Quarry.
The lead guy was cast in the UK, all the other talent were cast in

Click here to view this spot

New Wendy's work from McCanns New York

 TV   USA    September 06, 2006 09:01 (Edited: September 05, 2006 23:01)

Biscuit Filmworks & McCanns NY combine for this new Wendy's spot.

Click here to view this spot

More from M&C London

 TV   UK    September 06, 2006 08:55 (Edited: September 05, 2006 22:55)

In a laid back Australian beach bar people are drinking a new laid back lager whilst nonchalantly hanging out in a gravity defying laid back position.

Click here to view this spot

Guest comments for the featured Nintendo spot "Marbles"

 GUEST COMMENTS   AUSTRALIA    August 30, 2006 10:35 (Edited: August 30, 2006 00:35)

A few words from Brendan Greaney and David Ponce de Leon, Leo Burnett Melbourne, creatives on the featured Nintendo spot "Marbles":

Like it or not, we’re all slowly losing our marbles. And while this game doesn’t promise to reverse the process, it can at least slow it down. So we thought we’d show what happens to the thousands of marbles that get lost around the world every day.
The shoot was a nightmare. The Catseyes demanded their own trailer and the Agates refused to appear on screen with the Milkies. On the night before the shoot, the Tom Bowler went on a bender with a bunch of Peawees and kept the crew waiting three hours the next morning.
A final note: Getting a marble to stop rolling on cue is a lot harder than you think.

Go to the main page or click here to view this spot

New work from Burkitt DDB, UK.

 TV   UK    August 30, 2006 10:29 (Edited: August 30, 2006 00:29)

You may recognise this exact situation:

Click here to view this spot

Here's another in the series:
Click here to view this spot

More of the Apple mac series

 TV   USA    August 30, 2006 10:25 (Edited: August 30, 2006 00:25)

Here's another of the new series of MAC v PC spots from TBWA/Chiat/Day - Los Angeles:

Click here to view this spot

New from CP+B ... & coke zero

 TV   USA    August 30, 2006 10:19 (Edited: August 30, 2006 00:19)

One of quite a large series of new coke zero spots. "Lawyer".

Click here to view this spot

Straight 8

 WORTH A LOOK   CANADA    August 30, 2006 10:15 (Edited: August 30, 2006 00:15)

Straight 8 is a filmmaking event that is based upon a simple principle: one super 8mm cartridge, no editing.

The amount of planning in this is mind boggling!

Click here to view this spot

New from O&M London & Knucklehead

 TV   UK    August 30, 2006 10:12 (Edited: August 30, 2006 00:12)

You wont want to leave your van:

Click here to view this spot

Here's the other TV spot in the new Nike air campaign from W+K,

 TV   EUROPE    August 30, 2006 10:04 (Edited: August 30, 2006 00:04) Sec.jpg

Nike "endure" from W+K Amsterdam & Park Pictures' Joaquin Baca-Asay.

Click here to view this spot

New from Team One Advertising & Moxie pictures.

 TV    August 30, 2006 09:57 (Edited: August 29, 2006 23:57)

In time for the US open ....

Click here to view this spot

Levis ... BBH New York

 TV   USA    August 30, 2006 09:52 (Edited: August 29, 2006 23:52)

From a few weeks back, but well worth a look!

Click here to view this spot

Another of the Arnet spots

 TV   SOUTH AMERICA    August 30, 2006 09:49 (Edited: August 29, 2006 23:49)

Here's another in the series from Buenos Aires agency Santos, for Arnet. This one ... "Numa Numa".

Click here to view this spot

Guest comments for the featured Nike spot "Defy"

 GUEST COMMENTS    August 30, 2006 09:39 (Edited: August 29, 2006 23:39) Sec.jpg

A few words from Paulo Martins and Oliver Frank, Wieden + Kennedy Amsterdam, creatives on featured spot "Defy":

The film is a silent anthem to the ultimate in athletic performance, the moment of being airborne. It is all about getting your feet up in the air, laughing Newton in the face, while turning his world upside down, making the sky your ground.

The ad itself does a 360, turning twice while drawing an arch from take-off to landing. We wanted to create a feeling of "air", a weird weightlessness that forces you to look at athletic movement in a new way. Turning the camera, adding some confusion with images that stretch your sense of direction got us there in the end, paired with the performances of Olympic gold medallists, an NBA All Star team player and one of Spain's best skateboarders.

The film was shot by Joaquin Baca-Asay, a DP turned director who already did outstanding photography for Mark Romanek, Lance Acord and others. After winning a Gold Lion with the Sony Bravia ad as a DP – a fact that we actually had to remind him of – this is his first major work as a commercial director. Seems as if there is more to come.

Some nerd fact: The scenes were shot with a photosonic camera that whirrs like a vacuum cleaner up to 425 frames per second. Just the rollout must drive every producer nearly to tears.

Human of New York contributed the music, translating the concept of decceleration into a hypnotic tune, relying on sparse instrumentation and ambient aerial sounds.

No animals were harmed during the making of this film, but for our CD who busted his feet after winning a spontaneous, all-crew 100m dash in the Olympic stadium of Barcelona. Too bad we couldn't use his footage since he was running barefoot.

Got to the main page or click here to view this spot

Should we be featuring interactive work?

 LATEST ONLINE    August 23, 2006 11:15 (Edited: August 23, 2006 01:15)

Done any good interactive work lately? Should we be featuring interactive?

Send us info, links, URLs etc & we'll put the very best of it right here on the news page.

Guest comments for the featured spot "Superhero"

 GUEST COMMENTS    August 23, 2006 11:06 (Edited: August 23, 2006 01:06)

A few words from the agency:

A donation appeal for child abuse is an incredibly difficult subject for an agency and a client.

How do you best tell the story?

Do you tell the absolute truth and shock people? It’s a powerful direction, but people seem to be almost immune to this now.

Do you make them laugh, use humour or fantasy, and really “like” your charity, then in turn, make them want to donate?

But then again, this isn’t a subject we felt comfortable treating lightly. It’s way too delicate.

So, we found ourselves somewhere in the middle.

Reality and fantasy.

What we set out to show was a terrifying situation. A situation that an abused child may regularly find themselves in, but we wanted to give it a very different twist.

We gave the child the power to stop the abuse.

A five year old with the super power to stop an adult entering his room at night.

It’s an impossible scenario.

But from that impossibility comes the power.

What if this could happen? What if you could help a child to have power like this?

We explain to the viewer that they can help, by donating. It’s an awesome message.

Add to that an incredible track, which we were honoured to have approved by Universal Music, The Cash Family Estate, producer Rick Rubin, and Trent Reznor from Nine Inch Nails – and we think this spot is thought provoking, powerful, and something we’re very proud of.

If we can help raise awareness and money, to protect and council these children, we have succeeded.

We hope you think so too.

Click here to view this spot

guest comments for the featured spot "Astrabatics"

 GUEST COMMENTS    August 23, 2006 11:00 (Edited: August 23, 2006 01:00)

Some background from the agency:

It was a highly technical and unique production which involved a shoot on location in Spain and an extraordinary amount of computer animation developed by Glassworks in London.

The music soundtrack is Bobby Darin’s ‘Don’t Rain On My Parade’ which provides energy and a real sense of style and fun – both of which are central to the future direction of the Opel and Vauxhall brands.

Primarily, the ad is targeted at 30-50 year olds across Europe who want to recapture that sense of excitement and enjoyment from driving. But on a broader level, it should invite anyone who sees it to begin to think differently about Opel & Vauxhall.

Click here to view this spot

Guest comments for the featured spot "Hoff Central"

 GUEST COMMENTS    August 23, 2006 10:57 (Edited: August 23, 2006 00:57)

Some background from Georgina Hofmann, Karmarama London, art director on "Hoff Central":

When we were given this brief, we thought who better to front a campaign for an internet company, than The Hoff?
Although we did have a moment of apprehension, right before he walked on to the set. We realised that it could go
one of two ways- he could completely love the shrine of Hofferobilia that the Partizan Art Dept. had created- the
Hoffee machine, the midget lookalikes, the 10ft high framed pictures of himself... Or he could hate it and be on the
next plane back to L.A.
Luckily he was a really good sport- the spots wouldn’t be half as funny if he didn’t have the ability to laugh at himself.

Click here to view this spot

Here's the TV spot that goes with our featured print work

 TV   SOUTH AFRICA    August 23, 2006 10:43 (Edited: August 23, 2006 00:43)

Over on the "latest print ads" page we're featuring a work from South African agency Black River Football Club, for First for Women. So ... here's the TV from the campaign:

Click here to view this spot

VH1's new aids PSA through Post Millenium.

 TV   USA    August 23, 2006 09:54 (Edited: August 22, 2006 23:54)

New Aids work.
A new 30-second PSA, cut by Benjamin Williams, at Post Millennium and directed by Melissa Bolton, features sports commentator and television personality John Salley and a live elephant (named Susie). The spot adapts the old adage of the elephant in the room to:  “There’s an elephant in the room and its name is AIDS.”  
VH1 unveiled its newest PSA in its media partnership with The Global Fund to fight Aids, Tuberculosis and Malaria at the International Aids Conference in Toronto on Monday, August 14..
VH1 is committed to the Global Fund and its efforts to fight the global AIDS pandemic -- creating powerful spots to communicate the need for awareness and prevention in revolutionary ways.

Creative Commentary

QUOTE - Melissa Bolton, VH1:
VH1 is a cool, pop culture-savvy network with a unique way of speaking to our cool, pop culture-savvy audience. When they sit down to watch, they feel like they're hanging out with friends. That means they like what we have to say and they listen to what we have to say -- 'cause they know we think just like them.

Quote- Benjamin Williams, Post Millennium:
It was obvious from the beginning that the elephant was a brilliant (some say cranky) improviser. It really just came down to finding his genius and building around it.

Click here to view this spot

Grey London's impressive new work for Flash

 TV   UK    August 23, 2006 09:11 (Edited: August 22, 2006 23:11)

Impressive stuff from Grey London ... & all for a cleaning product.

Click here to view this spot

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