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Seen and noted

Guest judge: Angus Wardlaw, CD, Saatchi & Saatchi NZ, Auckland

 GUEST JUDGE /BEST AD OF THE WEEK   UK    April 28, 2010 05:26 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/ANGUS-WARDLAW-small.jpgThis week's guest judge is Angus Wardlaw, the soon to be new creative director of Saatchi & Saatchi New Zealand, recently hired by ECD Dylan Harrison. Angus has won over fifty awards for writing national and global advertising campaigns.

Before advertising, he served as a soldier with the 1st Battalion Welsh Guards.

Equipped solely with qualifications in gunnery, mortar-fire control, shouting, and marching smartly, he somehow managed to get into London's nicely regarded Central Saint Martin's where he learned how to make kettles look like spaceships and invented an ever-lasting cutthroat razor on the product design course there.

After that he went into advertising. Joining a French agency, he then made lots of Peugeot ads that viewers and juries liked in (almost) equal measure.
He then went on to be the first appointment of Ewan Paterson as he took over the creative reins at Clemmow Hornby Inge.

Here, Angus managed to create a Lexus ad without a car in it, been reacquainted with his old drinking buddy, Prince Charles by writing a campaign for the Princes Trust with the very humbling aim of helping kids who aren't very lucky. And, more recently, in the teeth of wintry economic climate that was to the motor industry the equivalent of the coming of the second, third and fourth ice ages; the rapture; and a visit from the Four Horsemen of the Apocalypse all rolled into one, Angus wrote a campaign for a four-car launch for Toyota that was such a success, it was extended into twenty international territories and became the UK's highest recalled car ad for 2009. During the same 'dismal' economic year, part of Angus's rebranding campaign for the Carphone Warehouse saw Christmas sales increase sales by 200%.

Now as a creative director, he's once again become a first hiring. This time by the indomitable Dylan Harrison as he takes over the reins as ECD Saatchi & Saatchi New Zealand.

In his spare time Angus is a keen sailor and has just written a screenplay about his Victorian ancestor who led an expedition to find the Northwest Passage. He wants Peter Jackson to make it... as they all ended up eating each other.

He is married to a beautiful Kiwi (woman) and has an awesome eight year-old son.

BEST TV
My pick: Honda. Get's me every time. Awesome track, beautifully shot in an incredible location with a guy who is so cool, he makes me want to grow handlebars and drive my car over a cliff too. However, one thing about this cheeky redux is that I don't quite understand how we all end up in Mike O'sullivan's jacuzzi? ...it doesn't matter.
Second pick: Space Monkey. Been loving Steve Roger's work for quite some time now and with this latest promo woven around the WWF it makes me think we'll have to get to him fast if we want to use him before he trots off to Hollywood looking for a slightly longer format than 30". Private note: that monkey suit's gonna whiff a bit after 45 years, isn't it?

BEST PRINT
My Pick: Ehsaas. As print should, this single execution (is this a campaign?) makes a clever point very quickly without any further reading - most fortunate, given the onomatopoeic nature of the charity's name.
Second pick. National Foundation for the Deaf. Makes a good point clearly but again would be interesting to see the rest of the campaign.

BEST OUTDOOR
My Pick: The Sunday Times. Lovely, different take on what has now become an annual even that rich people fear and love in equal amounts. This highly campaignable idea demonstrates how much these people are worth by almost hanging out their dirty washing. And in the bitchy, slutty, celeb-obsessed culture that we've scratched out for ourselves it's seems very much about keeping an eye on what everyone's up to. Bit like advertising really.
Second pick: T-Moblie. Interesting but though it was outrageous to hear the news that unused texts, etc just go in the bin. Perhaps it would have been enough for the campaign to focus on that grim news - quickly followed up by the fact that T-Mobile say, 'down with that sort of thing'?


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