This week's guest judge is Josh Rogers, creative director the Americas, of Imagination, New York.
Josh was born and raised in the woods. Then he earned his English literature degree from the University of Virginia. After graduating (and going undrafted by the Boston Celtics), he moved to New York to become an advertising executive. Stints at McCann Erickson and Berlin Cameron led Josh to Powell in 2001, where he joined founder Neil Powell as executive creative director and partner in building one of the era's most highly decorated non-traditional creative agencies.
When Powell merged with Margeotes Fertitta and Partners in 2005, Josh took over as concept director and partner of the newly formed Margeotes Fertitta Powell. Before becoming the chief creative at Imagination, Josh was most recently co-founder and creative director of Operator, a new fangled new media shop where he continued to make campaigns and other things that typically defy definition.
For his work with brands like Rheingold Beer, Disney, Reebok, vitaminwater, Perry Ellis, the NBA, Coca-Cola and Sundance, Josh has short-listed at Cannes, won One Show pencils, CLIOs, EFFIEs and the Jay Chiat Planning Award.
He values his experience as a guest teacher, speaker and new creative voice on the EFFIE Steering Committee. He also lives in the woods again, at least part time.
BEST TVTV Winner:
Orangina: I'm actually from the Planet of The Animals, where Orangina is actually used as everything. So this is just a really terrific product demo. Might have cut it a little differently, but I'm really jealous of the slow mo shampoo closeup and the sexy locker room and car wash scenes. Very memorable.
TV Runner-Up:
Mars Bar: Just a good old fashioned simple idea, very well executed, that makes you question all your values.
BEST PRINTPrint Winner:
Leica: What a simple idea. In demonstrating the power of a product feature in a clever way, a brand starts to own a whole color. Nice, smart and confident.
Print Runner-Up:
Post-it: Call me a sucker for simplicity, but I'll take an idea over photography any day, especially when that idea technically has a call-to-action as an organically occurring headline.
BEST OUTDOOROutdoor Winner:
Romanian Traffic Police: I really admire the ambition of this effort. Everything can be interactive, not just digital! It clearly got people to engage, and I just hope there weren't a lot of callers leaving the parking lot in their cars.
Outdoor Runner-Up:
Land Rover: Nice simple idea. I'd love to see more executions, especially ones that show an obstacle that actually needs to be "overcome," rather than "twisted through."
BEST INTERACTIVEInteractive Winner:
M&Ms: A CG character who lives in the real world gets lost in the digital one, only to be found by real people in the real world, using digital mapping. Very smart and easy to use, and almost as addictive as m&ms themselves.
Interactive Runner-Up:
Sony: Someone should get a major award just for getting Jean Claude Van Damme (tricking him?) to appear self aware. Great idea, nice juicy site with plenty of interesting interactive offshoots to keep you hanging with the muscles from Brussels for a while.
